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Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014

Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014 . Hotel Sarova Whitesands. Africa in the Cashew World: Processing . Cashew Processing is growing quickly throughout Africa: - it has tripled since 2006 - Creation of 12,000+ jobs - 15 + new factories

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Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014

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  1. Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014 Hotel SarovaWhitesands

  2. Africa in the Cashew World: Processing • Cashew Processing is growing quickly throughout Africa: • - it has tripled since 2006 • - Creation of 12,000+ jobs • - 15+ new factories • -ACA target 100,000MT additional by 2015 Sources: ACA estimates, Industry

  3. Quantity Value Cashew market growth Global exported kernels index1961 = 100 1971 1991 20101 1961 1981 2001 1 SOURCE: MwombekiBaregu; Consultant; The World Bank Presentation at ACA Conference 2010

  4. Demand and production will increase 2001-10 actual, 2011-20 forecast World Cashew Consumption1 Metric tons of kernels +57% World Cashew Production 2 Metric tons in shell +26% Source: ISS/Fitzpatrick analysis; Cook analysis - ACi

  5. The World Cashew Festival Participants over the years • Experts from all over the world : 364 + delegates from 31 countries • Networking platform = 300+ B2B meetings • Forum for information and best practices exchanges • Word Cashew Expo: booths, equipment manufacturers

  6. Delegate profiles • 68% of delegates come from the private sector • 26% from the public sector • 6% from civil society • Participants come mainly from Africa but all major cashew regions are represented

  7. How do past participants rate the Conference? OVERALL LEVEL OF SATISFACTION WITH THE CONFERENCE 83% of conference participants where either “Very Satisfied” or “Satisfied” with their conference experience in 2013

  8. World Cashew Festival 2014 When? 15-18 September 2014 Where? Whitesands, Mombasa, Kenya What? Biggest International Cashew Gathering • Learn about the latest trends in the world cashew industry! • Exchange experiences with other cashew industry operators, processors and investors! • Establish lasting business relationships

  9. Program • Monday 15 Registration, Opening Ceremony and inauguration of World Cashew Expo14 • Tuesday 16 Plenary Session • Wednesday 17 B2B, World Cashew Forum • Thursday 18 Field trip + Leisure trip • Mon-Wed, 15-17World Cashew Expo

  10. 16-18 September 2013 World Cashew Expo14 • Featured Exhibitors • Equipment manufacturers from India, Vietnam, Sri Lanka, Europe, Brazil • Automatic peeling, shelling, and sorting machines • Weighing and packaging technology • Nut pasteurization equipment • Turnkey solution providers • Input and service providers • Service Providers • …from all around the world!

  11. 16 September 2014 Plenary Session ‘’ • I’m very encouraged. This is the first time I’ve come to westAfrica. There are large investments and smaller investments – • it’s happening now. • The food quality is building quickly. The supply chain is set up to handle raw seed – • it’ll just switch to handling kernels. • “

  12. 16 September 2014 Business2Business Business2Business meetings offer participants the unique opportunity to meet with potential business partners in one-on-one meetings set up specifically by ACA At the B2B in 2013, African traders and processors met with leaders from international businesses such as Kraft, Red River, and Intersnackin over 300 meetings.

  13. 17 September 2014 World Cashew Forum Demonstrations and interactive presentations • Themed workshops • Farming practices • Processing techniques • Marketing strategies • Financing and investment

  14. 18 September 2014 Field Trips EXPLORE AND LEARN Benefit from ACA’s unique offers and discover Kenya's Potential • 13,000MT of raw cashew nut (RCN) • Six cashew processors in the country processed 10,000MT of RCN in 2013, more than 75% of total production. • Collaboration between the private sector and the public sector is quickly emerging • You will visit cashew farms and factories. Factories Cashew Farms

  15. Partnership Opportunities Diamond Sponsor US$ 50,000+ Enlarged logo on all conference material One seat at the opening ceremony Information on Sponsor covered in conference proceedings 8 conference participants in all conference activities One exhibition Pavilion at the World Cashew Expo13 (18 m2) One speaker slot at the plenary (deadline 15 August) 2page advertisement in the conference brochure Promotional material in conference bag (3) 1‐year ACA membership Platinum Sponsor US$25,000+ Enlarged logo on all conference material Information on Sponsor covered in conference proceedings 5 conference participants in all conference activities One exhibition booth at the World Cashew Expo13 (9 m2) One speaker slot at the plenary (deadline 15 August) 1 page advertisement in the conference brochure Promotional material in conference bag (2) 1‐year ACA membership

  16. Partnership Opportunities Gold Sponsor US$15,000+ Logo on all conference material 3 conference participants in all conference activities One exhibition booth at the World Cashew Expo 13 (9 m2) One speaker slot in the World Cashew Forum (deadline 15 August) 1/2page advertisement in the conference brochure Promotional material in conference bag (1) Silver Sponsor US$7,500+ 2 conference participants in all conference activities One exhibition booth at the World Cashew Expo13 (6 m2 ) ¼ page advertisement in the conference brochure Promotional material in conference bag (1) Logo on banners and program Bronze Sponsor US$4,000+ 1 conference participant in all conference activities Logo on program Logo on the banners and program

  17. Conference Fees

  18. See you in Kenya! Thank you Visit our website www.africancashewalliance.com Contact us mgyamfi@africancashewalliance.com aca@africancashewalliance.com

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