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Strategic Goals & Objectives. Transformational Leadership in Action. Open vs. Closed Systems. Open. Model of Strategic Communication. Situational Knowledge Goal Setting Communication Competence Anxiety Management. Model of Strategic Communication. Situational Knowledge
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Strategic Goals & Objectives Transformational Leadership in Action
Open vs. Closed Systems • Open
Model of Strategic Communication • Situational Knowledge • Goal Setting • Communication Competence • Anxiety Management
Model of Strategic Communication • Situational Knowledge • Contextual/situation • Boss • Peers • Subordinates
Model of Strategic Communication • Goal Setting (personal/organizational) • Clear goals • Defined • Stated • Appropriate • Situation • Cost • Time • Realistic
Model of Strategic Communication • Communication Competence • Knowledge • Skill • Motivation • Type of message • Type of channel • Style of delivery • Situation driven • Adapting to values/needs of organization
Model of Strategic Communication • Anxiety Management • Job interviews • Meetings • Superiors • Peers • Subordinates • Group/Committee Meetings
FedEx: Group Exercise • Page 40 • Read scenario • Answer questions • Report to class
Model of Strategic Communication & Transformational Leadership • Mission • Vision • Values • Internal Control • Willingness to risk • Tolerance for ambiguity
Transformational Leadership • Time consuming process! • SJSU • G&O • Must involve all significant members of management • Those who participate in decision making are more likely to support final plan.
Mission Statement In just a few (1 to 2) sentences a mission statement needs to communicate the essence of your organization to your stakeholders and to the public. For example: At the Developmental Studies Center we develop, evaluate, and disseminate programs [business] that foster children's ethical, social, and intellectual development [purpose]. While nurturing children's capacity to think skillfully and critically, we also strive to deepen children's commitment to prosocial values such as kindness, helpfulness, personal responsibility, and respect for others - qualities we believe are essential to leading humane and productive lives in a democratic society [values]. and productive lives in a democratic society.
Mission Statement In just a few (1 to 2) sentences a mission statement needs to communicate the essence of your organization to your stakeholders and to the public. • See page 28
Mission Statement Gavilan’s Mission Statement In an environment that nurtures creativity and intellectual curiosity, Gavilan College serves the community by providing a high quality learning experience and preparing students for higher education, technical and public service careers, life-long learning and participation in a diverse global society.
Mission Statement Examples • http://www.gavilan.edu/facilities/chapter1.htm • http://www.hartnell.cc.ca.us/academics/policies/mission.html • http://www.aarp.org/leadership/Articles/a2003-01-13-aarphistory.html • http://www.dole.com/company/about/mission.jsp
Organizational Structure • Actual environment where business occurs • Building “brick and mortar” • Internet • Phone • Tall vs. Flat • P. 32
Vision • Where specifically are we going? • How will we get there? • Requires Necessary Communication Skills • Creative Insight • Sensitivity • Focus • Versatility • Patience • Global Attitude
Vision • Developing vision • New ideas/ways of being • Clarifying vision • Readily understood • Acting on vision • Behave consistent with vision • Benefits of vision • All activities guided by vision
Shared Core Values • Always about what people want • Honesty • Integrity • Excellence • Teamwork • Personal Responsibility • Diversity • Ethical behavior • Sustained Trust • Empowerment • Innovation • Creativity • Passion
Internal Control • Policies and Procedures • Bureaucratic structure • Employee Handbook • How To manuals • Willingness to risk • Sharing of power and control • Tolerance for ambiguity • Ability and willingness to deal with chaos
Environmental Factors • What factors outside the organization (community/customers/government regulations) need to be factored into the revised strategic plan of the organization? • Include information gathered from the depth interviews and customer surveys. • Who are our stakeholders?
Identifying Stakeholders • Customers • Suppliers • Employees • Community • Competition
Strategic Goals & Objectives • List the strategies necessary to meet the revised vision/mission of the organization (political/economical/cultural/fiscal/human). • What steps will we take to meet goals/objectives? • How do we measure/qualify our success/failure? • How do we track our progress against plans and/or competition? • What is our benchmark?
Benefits of Strategic Goal Setting • Replaces individual MBOs • Drives all aspects of organization • Financial decisions • HR/Performance reviews • Marketing • Operations • Unified perception • Clear focus and resulting activity
Question/Class Discussion • What is the mission and vision of your employer? Is it communicated effectively? • Are those statements accurate? • Internalized/Externalized • Reality/Fiction • How does the communication climate operate? (see p. 36) • Supportive? • Participative? • Open/Closed? • Trusting/Credible?
