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Types and Elements of Persuasive Proposals

Learn about the different types of proposals, their elements, and how to craft a persuasive proposal to meet the audience's needs. This chapter covers planning proposals, research proposals, and sales proposals, as well as the importance of a clear title, understanding audience needs, focusing on benefits, supporting claims, and using convincing language and appropriate visuals.

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Types and Elements of Persuasive Proposals

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  1. Chapter 24 Proposals Technical Communication, 9/e John M. Lannon PowerPoint prepared by Jimidene Murphy

  2. Types of Proposals • Proposals are classified according to origin, audience, and purpose • They are either solicited or unsolicited • They are internal or external • Based on audience needs, there are planning proposals, research proposals, and sales proposals

  3. Elements of a Persuasive Proposal • A forecasting title • A clear understanding of the audience’s needs • A clear focus on benefits of the proposed action • Honest and supportable claims • Appropriate detail • Readability

  4. Elements of a Persuasive Proposal • Convincing language • Appropriate visuals • Accessible page design • Supplements that are tailored to a diverse audience • Proper citation of sources and contributors

  5. Introduction Plan Conclusion Works Cited Model for a Proposal

  6. Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.ablongman.com/lannon.

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