1 / 10

Review of Photoshopped Print Ads

Learn about the components of print ads and analyze the effectiveness of photoshopped advertisements. Choose an ad, describe it in detail, and identify the elements used in its creation.

rogersmichael
Download Presentation

Review of Photoshopped Print Ads

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Agenda4/17/15, 4/20/15 • SW #27: Photoshopped Print Ads • Components of Print Ads 3) Complete your Group Project – Due beginning of next class –presentations begin next class 4) Work on your Independent Project 5) Or begin the PSA Project

  2. SW #27: Review the “Photoshopped Print Ads PPT.” 1) Choose 1 ad that appeals to you. Describe it in detail or draw a thumbnail sketch. 2) Explain why this ad appeals to you. What is the concept? Is it clever, humorous, shocking, explain. 3) Explain what stands out visually. What makes this ad eye-catching? 4) Explain what advanced Photoshop techniques you think the artist used to create this ad. 5) Explain what makes this ad effective and successful. 6) Identify what and where these elements are on this ad: Style, Logo Usage, Taglines/Slogans, Color Palette, Typography, Thoughtful Imagery.

  3. Good Advertisements have: • Style • Logo Usage • Taglines/Slogans • Unified Color Palette • Effective Typography • Thoughtful Imagery

  4. Style • Every company and product has a style - it’s the image, the personality, the brand. • Style should describe the product/company, its attitude and how it separates itself from the competition.

  5. Logo Usage • Use the corporate logo for your product or your original logo • Most logos should be kept clear from other graphic elements, place on a background that does not interfere with its legibility.

  6. Taglines • Taglines or slogans are helpful to communicate the brand and what it does. • If your company has a tagline, USE IT for this project or create A unique tagline

  7. Color Palette • Color is one of the strongest visual identifiers for any company. • Color usage goes through Trends. Greens and all things Nature were trendy last year. • Research what are the current Color trends of 2009 for your AD

  8. Typography • At a maximum, select two typefaces: • one for body copy and one for headlines or subheads. • Usually one serif and one sans-serif. • It helps to choose fonts that have a variety of weights.

  9. Images • Images are strong conveyors of style and personality. • You may use photos or create original illustrations for your image

  10. examples of copy:

More Related