The 10 Most Dynamic Tech Leaders Leading the Way to Success, 2024

1. Issue: 27 | 2024 IN FOCUS Building the Future of Work: Leaders Shaping the Transformation of the Workplace THE 10 MOST DYNAMIC IN FOCUS Revolutionizing Cybersecurity: Leaders on the Frontlines of Protecting Our Digital World LEADERS LEADING THE WAY TO SUCCESS, 2024 Amarjit Sandhu Leading Micron Malaysia into the Future of Memory and Storage Solutions www.ciobusinessworld.com

5. Editor in chief Robert Patrick Contents Managing Editor : Smith Collins Design Visualizer : Jack Thomas Arts & Design Director : Adam Jones Associate Designer : Erick Williams Sales Senior Sales Manager : Scott M Marketing Manager : Andrew T Sales Executive : Mark Davis Technical Victor Anderson SME- SMO Research Analyst : Henry Martinez SEO Executive : Daniel Lee Circulation Manager Alexander Nelson Follow us : www.ciobusinessworld.com

6. Editorial Note The Tech Titans T he ever-evolving world of technology demands a unique breed of leader: the dynamic tech leader. These individuals are not just tech-savvy; they possess a potent blend of vision, agility, and adaptability that propels their companies and industries forward. In this special edition, we delve into the characteristics that define these leaders and explore the impact they have on the ever- shifting technological landscape. We are thrilled to feature the stories of ten such dynamic individuals who are shaping the future of technology through their vision and leadership. Leading by Disrupting Dynamic tech leaders are not afraid to challenge the status quo. They understand that true innovation often lies in breaking away from established norms. Whether it's pioneering a new

7. product category or implementing radical changes in company culture, these leaders embrace disruption as a springboard for growth. Take, for instance, companies like Tesla and SpaceX, where Elon Musk's audacious vision for electric vehicles and space travel continues to redefine industries. Agility in the Face of Change The tech sector is a whirlwind of constant change. New trends emerge at breakneck speed, and technologies become obsolete seemingly overnight. Dynamic leaders possess an uncanny ability to navigate this turbulent environment. They are quick to identify emerging trends, adapt strategies accordingly, and embrace lifelong learning to stay ahead of the curve. This agility ensures their companies remain relevant and competitive in a rapidly evolving market. Building a Culture of Innovation Dynamic tech leaders recognize that innovation doesn't happen in a vacuum. They foster a company culture that encourages creativity, collaboration, and risk-taking. They empower their teams to experiment, embrace calculated risks, and learn from failures. This fosters a dynamic environment where new ideas can flourish and transform into groundbreaking products and services. The Human Touch in a Digital World While technology is at the heart of their domain, dynamic tech leaders understand the importance of the human element. They prioritize building strong relationships with their employees, customers, and partners. They are effective communicators who can inspire and motivate their teams, fostering a sense of purpose and shared vision. The Future of Leadership As technology continues to integrate seamlessly into our lives, the role of the dynamic tech leader will become even more crucial. These leaders will be instrumental in shaping the future of technology, ensuring its ethical development and responsible application. From tackling issues like cybersecurity and data privacy to navigating the complexities of artificial intelligence, these leaders will be at the forefront, steering us through uncharted territory. Throughout this edition, we showcase the stories of the 10 most dynamic tech leaders who are leading the way. Through their journeys, we gain valuable insights into the qualities that make a leader truly exceptional in the ever-evolving tech landscape.

10. COVER STORY CONTENTS 14 ARTICLE AMARJIT SANDHU 26 36 Building the Future of Work: Leaders Shaping the Transformation Revolutionizing Cybersecurity: Leaders on the Frontline Protecting Our Digital World

11. 28 38 46 22 AI How engaging with schools is key to the future talent pipeline CXO Aurélien Cuellar Top Digital Technologies Shaping Retail in 2024 Alexandre Horvath BUSINESS PROFILE 32 Bernard Wanyama 42 Joyce Sidopoulos 50 Serena Sacks- Mandel

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15. COVER STORY Amarjit Sandhu Leading Micron Malaysia into the Future of Memory and Storage Solutions 15 www.ciobusinessworld.com

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17. 17 www.ciobusinessworld.com

18. The innovations that our people create fuel the data economy, enabling advances in articial intelligence and 5G applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience. 18

19. 19 www.ciobusinessworld.com www.ciobusinessworld.com

22. Alexandre Horvath Pioneering Tech Innovation n data protection officer (dpo) that turns visionary ideas into reality. othing is more obsolete than the yesterday's vision of the future. at the forefront of venture building, alexandre horvath is setting the same vision for cryptix ag. he envisions a future where the ventures are not just leaders in their respective domains but also contribute to a global ecosystem of innovation. above all, alexandre is the chief information security officer (ciso) & when everyone understands the bigger picture, the impact of their contributions creates a shared sense of purpose. let's see the way he sees the future at the business. navigating the nexus of business and it in the tapestry of business and it, alexandre's journey emerges as a testament to resilience and mastery. his early years were defined by an unyielding dedication to understanding the ever-shifting landscape of technology, paving the way for a career marked by continuous innovation. the challenges he encountered, rather than deterring him, became the chisel shaping a leader adept at navigating the intricate intersection of business and it. as alexandre ascended into leadership roles, his capacity to harmonize technological advancement with strategic business imperatives became evident. leading teams through transformative initiatives, he demonstrated a remarkable ability to steer the ship through the dynamic waters of the it industry. his current roles as ciso and dpo at cryptix ag underscore not just technical acumen but a profound commitment to fortifying digital landscapes, safeguarding data, and ensuring compliance—a testament to a leader who not only embraces change but defines its course. vision for transformative venture building in the realm of transformative innovation, cryptix ag stands as a beacon, dedicated to cultivating a dynamic ecosystem of ventures poised to reshape industries and define the future of business through innovative technologies like blockchain and the cloud. their mission is succinct—igniting innovation one venture at a time. cryptix ag is committed to identifying, nurturing, and scaling ventures with the potential to revolutionize diverse sectors, offering the necessary resources, expertise, and strategic guidance for these ventures to flourish and drive positive change in the business landscape. from a visionary standpoint, cryptix ag envisions itself as a pioneer at the forefront of venture insights and guidance from alexandre collaboration, when actively promoted and recognized, becomes a driving force. acknowledging both individual and collective achievements reinforces positive behavior and instills pride in the team's accomplishments. providing opportunities for growth, through training and mentorship, ensures team members see a path for advancement, enhancing motivation. empowering individuals with autonomy within their expertise fosters a sense of ownership and accountability. qualities, acknowledging that challenges are opportunities for growth. in this dynamic realm of technology, it navigates change with agility, turning obstacles into pathways for success. for cryptix, these values and work culture are not mere words; they are the guiding principles shaping every project, partnership, and innovation. for the aspiring tech trailblazer, venturing into the dynamic world of technology is a thrilling yet challenging journey. alexandre horvath offers valuable guidance to those dreaming of making a mark in the tech realm. 22 revolution of positive ai changes in cybersecurity passion and purpose are the foundational elements of this journey. identifying a tech niche that aligns with a genuine mission beyond profit sets the stage for success. continuous learning is emphasized as a crucial mindset in the fast- paced tech industry, ensuring that aspiring entrepreneurs stay at the forefront of innovation. predictive threat intelligence emerges as a powerful tool, leveraging ai algorithms to analyze extensive datasets in real-time, predicting potential threats before they manifest. this predictive intelligence not only expedites response times but proactively shields against emerging cyber risks. dynamic threat detection and response, another facet of positive ai changes, introduces mechanisms that adapt in real-time to evolving attack vectors, outpacing the sophistication of cyber threats. this dynamic approach neutralizes potential risks before they can inflict harm, overcoming the limitations of traditional cybersecurity measures. prioritizing work-life balance is not just a perk; it is a necessity for long-term motivation and focus. leading by example, exhibiting the work ethic and attitude expected from the team, is foundational. addressing conflicts promptly and constructively, along with creating a positive workplace culture that celebrates diversity, contributes significantly to overall motivation and team effectiveness. in this ongoing process, leaders must regularly reassess and adjust strategies based on feedback and evolving dynamics, investing in the well-being and growth of their team for sustained success. building a strong network is highlighted as a strategic move. surrounded by mentors, advisors, and fellow entrepreneurs, individuals can tap into valuable insights and foster collaboration. validating the tech idea early on is advised to save time and resources, emphasizing the importance of seeking feedback and conducting thorough market research. unveiling the ethos of cryptix ag ai-driven global threat landscape mapping allows cybersecurity professionals to comprehend, anticipate, and mitigate threats on a global scale. this interconnected approach fosters collective defense strategies, fortifying the cybersecurity community as a united front against cyber adversaries. the significance of user experience is underscored in the tech world, with the advice to design products or services with the end user in mind. an agile development and iteration approach is recommended, promoting flexibility and adaptability in response to user feedback and market trends. at cryptix ag, a pioneering force in the digital landscape, every stride is guided by a set of principles deeply ingrained in the organization's ethos. innovation stands as a beacon, steering the company beyond conventional boundaries. the culture at the company celebrates creativity, urging each team member to contribute groundbreaking ideas, fostering an environment where the pursuit of what's possible is relentless. building, aspiring to set the standard for excellence in creating and growing successful businesses. their future unfolds in a landscape where ventures not only lead in their domains but also contribute to a global ecosystem of innovation, addressing challenges, fostering sustainability, and making a positive societal impact. automated incident response, facilitated by ai, enhances the swiftness and efficiency of threat mitigation. by automating routine tasks, cybersecurity teams can focus on strategic aspects, reducing response times and minimizing the risk of human error. prioritizing cybersecurity from the start is positioned as a trust-building measure that goes beyond legal requirements. building a diverse team is encouraged, recognizing the value of diverse perspectives and skill sets in fostering creativity and resilience. the core values that underpin cryptix ag—collaboration, innovation, and empowerment—serve as the bedrock for their endeavors. through a commitment to collaboration that fuels creativity, an unwavering dedication to innovation, and an empowering ethos, it charts a course where ventures and their teams are supported to turn visionary ideas into tangible reality. collaboration is not merely a strategy but a defining aspect of cryptix ag's identity. the organization thrives on the synergy of diverse minds, emphasizing open communication, mutual respect, and collective problem- solving. trust forms the foundation of internal and external relationships, built on transparency, integrity, and reliability. operating on a global stage, cryptix ag understands the significance of local impact, valuing diversity and unique perspectives. the commitment to excellence is unwavering, setting high standards for the delivery of solutions and services that consistently surpass expectations. the company's work culture emphasizes continuous improvement, viewing each success as a stepping stone to the next milestone. behavioral biometrics for identity verification introduces an additional layer of security through ai analysis of user behavior patterns. this innovative method goes beyond traditional authentication, ensuring only authorized access. continuous learning and adaptation form a cornerstone of positive ai changes in cybersecurity. ai systems, endowed with the ability to learn and adapt, refine defenses against evolving threats, ensuring the effectiveness of cybersecurity measures. understanding the business side is deemed equally crucial, ensuring familiarity with business models, revenue streams, and market strategies for long-term sustainability. persistence through challenges is emphasized, recognizing entrepreneurship as a journey of highs and lows. as alexandre horvath guides aspiring tech entrepreneurs, the message is clear: embrace innovation, stay resilient in the face of challenges, and let passion be the driving force. the world eagerly awaits the tech solutions that individuals like alexandre horvath can bring to life. strategies for building and leading a motivated team crafting a high-performing team requires a strategic approach that goes beyond mere task delegation. successful leaders understand the importance of nurturing a positive and dynamic team culture. one crucial strategy involves inspiring a shared vision—clearly communicating overarching goals and illustrating the impact of individual contributions. this creates a unified sense of purpose. open communication is equally pivotal; fostering an environment where team members feel comfortable expressing ideas promotes trust and collaboration. ethical ai implementation is integral to embracing positive changes in cybersecurity. upholding transparency, fairness, and accountability in ai algorithms builds trust and maintains the highest ethical standards in digital defense. prioritizing balance and well-being, cryptix ag recognizes the fundamental role of a healthy work-life equilibrium in sustained success. adaptability and resilience are cherished

23. BUSINESS PROFILE Alexandre Horvath Pioneering Tech Innovation n data protection officer (dpo) that turns visionary ideas into reality. othing is more obsolete than the yesterday's vision of the future. at the forefront of venture building, alexandre horvath is setting the same vision for cryptix ag. he envisions a future where the ventures are not just leaders in their respective domains but also contribute to a global ecosystem of innovation. above all, alexandre is the chief information security officer (ciso) & when everyone understands the bigger picture, the impact of their contributions creates a shared sense of purpose. let's see the way he sees the future at the business. navigating the nexus of business and it in the tapestry of business and it, alexandre's journey emerges as a testament to resilience and mastery. his early years were defined by an unyielding dedication to understanding the ever-shifting landscape of technology, paving the way for a career marked by continuous innovation. the challenges he encountered, rather than deterring him, became the chisel shaping a leader adept at navigating the intricate intersection of business and it. as alexandre ascended into leadership roles, his capacity to harmonize technological advancement with strategic business imperatives became evident. leading teams through transformative initiatives, he demonstrated a remarkable ability to steer the ship through the dynamic waters of the it industry. his current roles as ciso and dpo at cryptix ag underscore not just technical acumen but a profound commitment to fortifying digital landscapes, safeguarding data, and ensuring compliance—a testament to a leader who not only embraces change but defines its course. vision for transformative venture building in the realm of transformative innovation, cryptix ag stands as a beacon, dedicated to cultivating a dynamic ecosystem of ventures poised to reshape industries and define the future of business through innovative technologies like blockchain and the cloud. their mission is succinct—igniting innovation one venture at a time. cryptix ag is committed to identifying, nurturing, and scaling ventures with the potential to revolutionize diverse sectors, offering the necessary resources, expertise, and strategic guidance for these ventures to flourish and drive positive change in the business landscape. from a visionary standpoint, cryptix ag envisions itself as a pioneer at the forefront of venture insights and guidance from alexandre collaboration, when actively promoted and recognized, becomes a driving force. acknowledging both individual and collective achievements reinforces positive behavior and instills pride in the team's accomplishments. providing opportunities for growth, through training and mentorship, ensures team members see a path for advancement, enhancing motivation. empowering individuals with autonomy within their expertise fosters a sense of ownership and accountability. qualities, acknowledging that challenges are opportunities for growth. in this dynamic realm of technology, it navigates change with agility, turning obstacles into pathways for success. for cryptix, these values and work culture are not mere words; they are the guiding principles shaping every project, partnership, and innovation. for the aspiring tech trailblazer, venturing into the dynamic world of technology is a thrilling yet challenging journey. alexandre horvath offers valuable guidance to those dreaming of making a mark in the tech realm. 23 www.ciobusinessworld.com revolution of positive ai changes in cybersecurity passion and purpose are the foundational elements of this journey. identifying a tech niche that aligns with a genuine mission beyond profit sets the stage for success. continuous learning is emphasized as a crucial mindset in the fast- paced tech industry, ensuring that aspiring entrepreneurs stay at the forefront of innovation. predictive threat intelligence emerges as a powerful tool, leveraging ai algorithms to analyze extensive datasets in real-time, predicting potential threats before they manifest. this predictive intelligence not only expedites response times but proactively shields against emerging cyber risks. dynamic threat detection and response, another facet of positive ai changes, introduces mechanisms that adapt in real-time to evolving attack vectors, outpacing the sophistication of cyber threats. this dynamic approach neutralizes potential risks before they can inflict harm, overcoming the limitations of traditional cybersecurity measures. prioritizing work-life balance is not just a perk; it is a necessity for long-term motivation and focus. leading by example, exhibiting the work ethic and attitude expected from the team, is foundational. addressing conflicts promptly and constructively, along with creating a positive workplace culture that celebrates diversity, contributes significantly to overall motivation and team effectiveness. in this ongoing process, leaders must regularly reassess and adjust strategies based on feedback and evolving dynamics, investing in the well-being and growth of their team for sustained success. building a strong network is highlighted as a strategic move. surrounded by mentors, advisors, and fellow entrepreneurs, individuals can tap into valuable insights and foster collaboration. validating the tech idea early on is advised to save time and resources, emphasizing the importance of seeking feedback and conducting thorough market research. unveiling the ethos of cryptix ag ai-driven global threat landscape mapping allows cybersecurity professionals to comprehend, anticipate, and mitigate threats on a global scale. this interconnected approach fosters collective defense strategies, fortifying the cybersecurity community as a united front against cyber adversaries. the significance of user experience is underscored in the tech world, with the advice to design products or services with the end user in mind. an agile development and iteration approach is recommended, promoting flexibility and adaptability in response to user feedback and market trends. at cryptix ag, a pioneering force in the digital landscape, every stride is guided by a set of principles deeply ingrained in the organization's ethos. innovation stands as a beacon, steering the company beyond conventional boundaries. the culture at the company celebrates creativity, urging each team member to contribute groundbreaking ideas, fostering an environment where the pursuit of what's possible is relentless. building, aspiring to set the standard for excellence in creating and growing successful businesses. their future unfolds in a landscape where ventures not only lead in their domains but also contribute to a global ecosystem of innovation, addressing challenges, fostering sustainability, and making a positive societal impact. automated incident response, facilitated by ai, enhances the swiftness and efficiency of threat mitigation. by automating routine tasks, cybersecurity teams can focus on strategic aspects, reducing response times and minimizing the risk of human error. prioritizing cybersecurity from the start is positioned as a trust-building measure that goes beyond legal requirements. building a diverse team is encouraged, recognizing the value of diverse perspectives and skill sets in fostering creativity and resilience. the core values that underpin cryptix ag—collaboration, innovation, and empowerment—serve as the bedrock for their endeavors. through a commitment to collaboration that fuels creativity, an unwavering dedication to innovation, and an empowering ethos, it charts a course where ventures and their teams are supported to turn visionary ideas into tangible reality. collaboration is not merely a strategy but a defining aspect of cryptix ag's identity. the organization thrives on the synergy of diverse minds, emphasizing open communication, mutual respect, and collective problem- solving. trust forms the foundation of internal and external relationships, built on transparency, integrity, and reliability. operating on a global stage, cryptix ag understands the significance of local impact, valuing diversity and unique perspectives. the commitment to excellence is unwavering, setting high standards for the delivery of solutions and services that consistently surpass expectations. the company's work culture emphasizes continuous improvement, viewing each success as a stepping stone to the next milestone. behavioral biometrics for identity verification introduces an additional layer of security through ai analysis of user behavior patterns. this innovative method goes beyond traditional authentication, ensuring only authorized access. continuous learning and adaptation form a cornerstone of positive ai changes in cybersecurity. ai systems, endowed with the ability to learn and adapt, refine defenses against evolving threats, ensuring the effectiveness of cybersecurity measures. understanding the business side is deemed equally crucial, ensuring familiarity with business models, revenue streams, and market strategies for long-term sustainability. persistence through challenges is emphasized, recognizing entrepreneurship as a journey of highs and lows. as alexandre horvath guides aspiring tech entrepreneurs, the message is clear: embrace innovation, stay resilient in the face of challenges, and let passion be the driving force. the world eagerly awaits the tech solutions that individuals like alexandre horvath can bring to life. strategies for building and leading a motivated team crafting a high-performing team requires a strategic approach that goes beyond mere task delegation. successful leaders understand the importance of nurturing a positive and dynamic team culture. one crucial strategy involves inspiring a shared vision—clearly communicating overarching goals and illustrating the impact of individual contributions. this creates a unified sense of purpose. open communication is equally pivotal; fostering an environment where team members feel comfortable expressing ideas promotes trust and collaboration. ethical ai implementation is integral to embracing positive changes in cybersecurity. upholding transparency, fairness, and accountability in ai algorithms builds trust and maintains the highest ethical standards in digital defense. prioritizing balance and well-being, cryptix ag recognizes the fundamental role of a healthy work-life equilibrium in sustained success. adaptability and resilience are cherished

24. collaboration, when actively promoted and recognized, becomes a driving force. acknowledging both individual and collective achievements reinforces positive behavior and instills pride in the team's accomplishments. providing opportunities for growth, through training and mentorship, ensures team members see a path for advancement, enhancing motivation. empowering individuals with autonomy within their expertise fosters a sense of ownership and accountability. prioritizing work-life balance is not just a perk; it is a necessity for long-term motivation and focus. leading by example, exhibiting the work ethic and attitude expected from the team, is foundational. addressing conflicts promptly and constructively, along with creating a positive workplace culture that celebrates diversity, contributes significantly to overall motivation and team effectiveness. in this ongoing process, leaders must regularly reassess and adjust strategies based on feedback and evolving dynamics, investing in the well-being and growth of their team for sustained success. unveiling the ethos of cryptix ag at cryptix ag, a pioneering force in the digital landscape, every stride is guided by a set of principles deeply ingrained in the organization's ethos. innovation stands as a beacon, steering the company beyond conventional boundaries. the culture at the company celebrates creativity, urging each team member to contribute groundbreaking ideas, fostering an environment where the pursuit of what's possible is relentless. building, aspiring to set the standard for excellence in creating and growing successful businesses. their future unfolds in a landscape where ventures not only lead in their domains but also contribute to a global ecosystem of innovation, addressing challenges, fostering sustainability, and making a positive societal impact. the core values that underpin cryptix ag—collaboration, innovation, and empowerment—serve as the bedrock for their endeavors. through a commitment to collaboration that fuels creativity, an unwavering dedication to innovation, and an empowering ethos, it charts a course where ventures and their teams are supported to turn visionary ideas into tangible reality. collaboration is not merely a strategy but a defining aspect of cryptix ag's identity. the organization thrives on the synergy of diverse minds, emphasizing open communication, mutual respect, and collective problem- solving. trust forms the foundation of internal and external relationships, built on transparency, integrity, and reliability. operating on a global stage, cryptix ag understands the significance of local impact, valuing diversity and unique perspectives. the commitment to excellence is unwavering, setting high standards for the delivery of solutions and services that consistently surpass expectations. the company's work culture emphasizes continuous improvement, viewing each success as a stepping stone to the next milestone. strategies for building and leading a motivated team crafting a high-performing team requires a strategic approach that goes beyond mere task delegation. successful leaders understand the importance of nurturing a positive and dynamic team culture. one crucial strategy involves inspiring a shared vision—clearly communicating overarching goals and illustrating the impact of individual contributions. this creates a unified sense of purpose. open communication is equally pivotal; fostering an environment where team members feel comfortable expressing ideas promotes trust and collaboration. prioritizing balance and well-being, cryptix ag recognizes the fundamental role of a healthy work-life equilibrium in sustained success. adaptability and resilience are cherished insights and guidance from alexandre qualities, acknowledging that challenges are opportunities for growth. in this dynamic realm of technology, it navigates change with agility, turning obstacles into pathways for success. for cryptix, these values and work culture are not mere words; they are the guiding principles shaping every project, partnership, and innovation. for the aspiring tech trailblazer, venturing into the dynamic world of technology is a thrilling yet challenging journey. alexandre horvath offers valuable guidance to those dreaming of making a mark in the tech realm. 24 revolution of positive ai changes in cybersecurity passion and purpose are the foundational elements of this journey. identifying a tech niche that aligns with a genuine mission beyond profit sets the stage for success. continuous learning is emphasized as a crucial mindset in the fast- paced tech industry, ensuring that aspiring entrepreneurs stay at the forefront of innovation. predictive threat intelligence emerges as a powerful tool, leveraging ai algorithms to analyze extensive datasets in real-time, predicting potential threats before they manifest. this predictive intelligence not only expedites response times but proactively shields against emerging cyber risks. dynamic threat detection and response, another facet of positive ai changes, introduces mechanisms that adapt in real-time to evolving attack vectors, outpacing the sophistication of cyber threats. this dynamic approach neutralizes potential risks before they can inflict harm, overcoming the limitations of traditional cybersecurity measures. building a strong network is highlighted as a strategic move. surrounded by mentors, advisors, and fellow entrepreneurs, individuals can tap into valuable insights and foster collaboration. validating the tech idea early on is advised to save time and resources, emphasizing the importance of seeking feedback and conducting thorough market research. ai-driven global threat landscape mapping allows cybersecurity professionals to comprehend, anticipate, and mitigate threats on a global scale. this interconnected approach fosters collective defense strategies, fortifying the cybersecurity community as a united front against cyber adversaries. the significance of user experience is underscored in the tech world, with the advice to design products or services with the end user in mind. an agile development and iteration approach is recommended, promoting flexibility and adaptability in response to user feedback and market trends. automated incident response, facilitated by ai, enhances the swiftness and efficiency of threat mitigation. by automating routine tasks, cybersecurity teams can focus on strategic aspects, reducing response times and minimizing the risk of human error. prioritizing cybersecurity from the start is positioned as a trust-building measure that goes beyond legal requirements. building a diverse team is encouraged, recognizing the value of diverse perspectives and skill sets in fostering creativity and resilience. behavioral biometrics for identity verification introduces an additional layer of security through ai analysis of user behavior patterns. this innovative method goes beyond traditional authentication, ensuring only authorized access. continuous learning and adaptation form a cornerstone of positive ai changes in cybersecurity. ai systems, endowed with the ability to learn and adapt, refine defenses against evolving threats, ensuring the effectiveness of cybersecurity measures. understanding the business side is deemed equally crucial, ensuring familiarity with business models, revenue streams, and market strategies for long-term sustainability. persistence through challenges is emphasized, recognizing entrepreneurship as a journey of highs and lows. as alexandre horvath guides aspiring tech entrepreneurs, the message is clear: embrace innovation, stay resilient in the face of challenges, and let passion be the driving force. the world eagerly awaits the tech solutions that individuals like alexandre horvath can bring to life. ethical ai implementation is integral to embracing positive changes in cybersecurity. upholding transparency, fairness, and accountability in ai algorithms builds trust and maintains the highest ethical standards in digital defense.

25. insights and guidance from alexandre qualities, acknowledging that challenges are opportunities for growth. in this dynamic realm of technology, it navigates change with agility, turning obstacles into pathways for success. for cryptix, these values and work culture are not mere words; they are the guiding principles shaping every project, partnership, and innovation. for the aspiring tech trailblazer, venturing into the dynamic world of technology is a thrilling yet challenging journey. alexandre horvath offers valuable guidance to those dreaming of making a mark in the tech realm. revolution of positive ai changes in cybersecurity passion and purpose are the foundational elements of this journey. identifying a tech niche that aligns with a genuine mission beyond profit sets the stage for success. continuous learning is emphasized as a crucial mindset in the fast- paced tech industry, ensuring that aspiring entrepreneurs stay at the forefront of innovation. predictive threat intelligence emerges as a powerful tool, leveraging ai algorithms to analyze extensive datasets in real-time, predicting potential threats before they manifest. this predictive intelligence not only expedites response times but proactively shields against emerging cyber risks. dynamic threat detection and response, another facet of positive ai changes, introduces mechanisms that adapt in real-time to evolving attack vectors, outpacing the sophistication of cyber threats. this dynamic approach neutralizes potential risks before they can inflict harm, overcoming the limitations of traditional cybersecurity measures. building a strong network is highlighted as a strategic move. surrounded by mentors, advisors, and fellow entrepreneurs, individuals can tap into valuable insights and foster collaboration. validating the tech idea early on is advised to save time and resources, emphasizing the importance of seeking feedback and conducting thorough market research. ai-driven global threat landscape mapping allows cybersecurity professionals to comprehend, anticipate, and mitigate threats on a global scale. this interconnected approach fosters collective defense strategies, fortifying the cybersecurity community as a united front against cyber adversaries. the significance of user experience is underscored in the tech world, with the advice to design products or services with the end user in mind. an agile development and iteration approach is recommended, promoting flexibility and adaptability in response to user feedback and market trends. automated incident response, facilitated by ai, enhances the swiftness and efficiency of threat mitigation. by automating routine tasks, cybersecurity teams can focus on strategic aspects, reducing response times and minimizing the risk of human error. prioritizing cybersecurity from the start is positioned as a trust-building measure that goes beyond legal requirements. building a diverse team is encouraged, recognizing the value of diverse perspectives and skill sets in fostering creativity and resilience. behavioral biometrics for identity verification introduces an additional layer of security through ai analysis of user behavior patterns. this innovative method goes beyond traditional authentication, ensuring only authorized access. continuous learning and adaptation form a cornerstone of positive ai changes in cybersecurity. ai systems, endowed with the ability to learn and adapt, refine defenses against evolving threats, ensuring the effectiveness of cybersecurity measures. understanding the business side is deemed equally crucial, ensuring familiarity with business models, revenue streams, and market strategies for long-term sustainability. persistence through challenges is emphasized, recognizing entrepreneurship as a journey of highs and lows. as alexandre horvath guides aspiring tech entrepreneurs, the message is clear: embrace innovation, stay resilient in the face of challenges, and let passion be the driving force. the world eagerly awaits the tech solutions that individuals like alexandre horvath can bring to life. ethical ai implementation is integral to embracing positive changes in cybersecurity. upholding transparency, fairness, and accountability in ai algorithms builds trust and maintains the highest ethical standards in digital defense. 25 www.ciobusinessworld.com

26. Building the Future of Work: Leaders Shaping the Transformation 26

27. ARTILCE T like the rise of Gen Z in the workforce, and evolving employee expectations are all conspiring to reshape how and where we work. At the forefront of this transformation are a new breed of leaders – those who are actively building the future of work, brick by digital brick. he traditional office cubicle is fading into the background as a new era of work dawns. Technological advancements, demographic shifts employees to disconnect and recharge, and a general understanding that personal lives matter. Embracing Technology as an Enabler Technology isn't the enemy in this new world of work; it's a powerful ally. Dynamic leaders leverage technology as a tool to empower their teams and optimize workflows. They invest in collaboration tools that bridge geographical distances, enabling seamless communication between team members scattered across the globe. Project management software keeps everyone on the same page, fostering transparency and accountability. Cloud-based solutions ensure that employees have access to the information and resources they need, regardless of location. Leading with Vision and Agility These leaders aren't clinging to outdated management styles. They possess a clear vision for the future of their organizations, understanding that the one-size-fits-all approach just doesn't cut it anymore. They are open to exploring innovative work arrangements, recognizing that a remote or hybrid work model might be more suitable for certain roles or skillsets. They are champions of flexibility, understanding that location shouldn't be a barrier to productivity or employee satisfaction. Technology can also play a crucial role in performance management. Leaders utilize data analytics to gain valuable insights into team dynamics and individual productivity. This allows for personalized feedback and development plans, helping employees reach their full potential. Additionally, technology can automate tedious tasks, freeing up valuable time for employees to focus on more strategic initiatives. However, their vision extends beyond simply offering flexible work options. These leaders recognize the ever- evolving skillsets required in the digital age. Automation and AI are changing the game, and the workforce needs to adapt. These leaders prioritize continuous learning and upskilling opportunities for their employees. This might involve in-house training programs, tuition reimbursement for relevant certifications, or even partnerships with educational institutions. By investing in their workforce's development, these leaders ensure their teams are equipped to thrive in the dynamic business landscape. The Leaders We Need These leaders are not just managers; they are catalysts for change. They inspire innovation, encouraging their teams to think outside the box and embrace new ways of working. They foster a learning environment where experimentation is encouraged, and failures are seen as stepping stones to success. They build strong, cohesive teams, where diversity is valued and individual strengths are leveraged to create a synergistic whole. Building a Culture of Trust and Empathy The future of work isn't just about physical location; it's about creating a human-centric work environment. Dynamic leaders recognize that building trust and fostering a culture of empathy with their employees is paramount. Gone are the days of micromanagement; these leaders empower their teams by providing autonomy and ownership over projects. Open communication becomes a cornerstone – information flows freely, fostering collaboration and psychological safety. The Road Ahead The future of work is still unfolding, but the role of these dynamic leaders is clear: to guide their teams through this transformation, fostering a work environment that is not only productive but also fulfilling for all. This necessitates adaptability and resilience – the ability to navigate the ever- changing business landscape, anticipate challenges, and implement solutions that ensure long-term success. These leaders are building a future of work where location is irrelevant, flexibility and well-being are prioritized, and technology serves as a tool for empowerment and growth. They are the architects of a new era, and the future of work is theirs to shape. This shift necessitates a focus on building a strong company culture, even in a remote or hybrid setting. Leaders create opportunities for virtual team building, fostering connections and a sense of belonging. They prioritize work- life balance, recognizing that employee well-being directly impacts productivity and retention. This translates to flexible work hours, paid time off policies that encourage By fostering an ongoing dialogue and collaboration between leaders, employees, and policymakers, we can build a future of work that benefits everyone. 27 www.ciobusinessworld.com

28. If more than 25 of your employees register and log at least one activity every 12 months, STEM Learning can create a data sharing agreement which will give you access to a consolidated social impact report for all the volunteering work reported by your employees on the platform. It really is that simple to generate social value impact, build a diverse future talent pipeline, help your early career employees develop key business skills - and ultimately increase both employee retention and productivity. T will be needed in the future, and how do we prepare our businesses for that future? Starting young he letters on all our minds are of course AI and what it means for our businesses and our technology teams. What skills Did you know that children can make career level type decisions as young as five years old? Also, between leaving primary and secondary school children's views on which careers are 'for them' continue to narrow as they are influenced by their families, communities, teachers, and peers. They then narrow again when they pick GCSEs, usually to try and match a very small number of career options. To better represent the world we live in, we need to continue to challenge and diversify the industry. This starts in schools. Join us! employers@stem.org.uk While AI might be busy revolutionising how we work, how we interact, and how we run our lives, there is one critical thing it's not going to change unless we act quickly. Right now, we are experiencing a crisis around skills gaps in digital, tech and tech adjacent roles. All research companies, recruiters, and management consultants tell us that the technology skills gap is only going to widen. Simply, more people need better digital skills and the ability to work confidently with AI as it augments and enhances their roles. Bio: Dr Nicki Clegg has over 30 years of experience as a technologist and 15 years as strategist and senior leader. She was a Chief Technology Officer for almost five years before deciding to focus fully on driving social mobility, diversity and inclusion in technology. She is now Industry Stakeholder Relationship Manager for STEM Learning helping deliver the National Centre for Computing Education (NCCE). Her role raises awareness of the NCCE and increases business engagement with schools and young people to help inspire a new and more diverse generation into careers in technology. How to make schools engagement part of your talent management programme A crucial but often under-developed component of strategic talent management programmes is the implementation of a volunteering scheme that works with schools to inspire new generations to join the tech workforce in the future. Not only can this create a bigger pool to recruit from, but a well-designed scheme focusing on young people from disadvantaged or under-represented groups can also create a large and diverse pipeline of previously untapped talent. It can also create a double-digit social value return on investment, not to mention engaged, confident and motivated employees. talent pipeline, as well as deliver measurable social value at national and local levels in terms of addressing systemic issues such as social mobility. Your employees can: Ÿ Free access to a digital community of other volunteers supporting each other There's also a compelling need for technology and data teams to be far more diverse than they currently are. The most productive and performant businesses need to have teams that match the demographic of their customers and citizens - not just to be competitive, but also to avoid unintended negative consequences in the AI driven services being created. Despite more than 20 years of targeted interventions by progressive businesses to recruit inclusively, to create supportive environments, encourage early careers, continuous learning and 'squiggly' careers, diversity levels haven't really changed. Ÿ Quickly register and undertake the required 45 minutes of training which includes safeguarding training Ÿ Free access to templated, tried and tested, impactful school activities Sustainable volunteering programmes in schools are easy to implement and manage if an educational partner like STEM Learning is used. You don't need to start from scratch. The free to use STEM Ambassadors platform has a Computing Ambassador scheme which guides and supports individuals and organisations through the volunteering process. Ÿ Get a free DBS check or share their DBS certificate if they already have one Ÿ Free access to a 'marketplace' where teachers ask for volunteers to support them with specific asks (such as careers events or to support a competition), and where volunteers can share their offers to teachers Ÿ Free access to a range of self-paced and remotely delivered training such as planning and delivery an activity, how to talk inclusively, how to engage virtually in an impactful way and many more Partnering with organisations who are trusted advisers to teachers and schools can accelerate impact both on the immediate and long-term Ÿ Free personal social impact score based on the activities logged on the platform 28

29. CXO If more than 25 of your employees register and log at least one activity every 12 months, STEM Learning can create a data sharing agreement which will give you access to a consolidated social impact report for all the volunteering work reported by your employees on the platform. It really is that simple to generate social value impact, build a diverse future talent pipeline, help your early career employees develop key business skills - and ultimately increase both employee retention and productivity. To better represent the world we live in, we need to continue to challenge and diversify the industry. This starts in schools. Join us! employers@stem.org.uk Bio: Dr Nicki Clegg has over 30 years of experience as a technologist and 15 years as strategist and senior leader. She was a Chief Technology Officer for almost five years before deciding to focus fully on driving social mobility, diversity and inclusion in technology. She is now Industry Stakeholder Relationship Manager for STEM Learning helping deliver the National Centre for Computing Education (NCCE). Her role raises awareness of the NCCE and increases business engagement with schools and young people to help inspire a new and more diverse generation into careers in technology. talent pipeline, as well as deliver measurable social value at national and local levels in terms of addressing systemic issues such as social mobility. Your employees can: Ÿ Free access to a digital community of other volunteers supporting each other Ÿ Quickly register and undertake the required 45 minutes of training which includes safeguarding training Ÿ Free access to templated, tried and tested, impactful school activities Sustainable volunteering programmes in schools are easy to implement and manage if an educational partner like STEM Learning is used. You don't need to start from scratch. The free to use STEM Ambassadors platform has a Computing Ambassador scheme which guides and supports individuals and organisations through the volunteering process. Ÿ Get a free DBS check or share their DBS certificate if they already have one Ÿ Free access to a 'marketplace' where teachers ask for volunteers to support them with specific asks (such as careers events or to support a competition), and where volunteers can share their offers to teachers Ÿ Free access to a range of self-paced and remotely delivered training such as planning and delivery an activity, how to talk inclusively, how to engage virtually in an impactful way and many more Ÿ Free personal social impact score based on the activities logged on the platform 29 www.ciobusinessworld.com

30. If more than 25 of your employees register and log at least one activity every 12 months, STEM Learning can create a data sharing agreement which will give you access to a consolidated social impact report for all the volunteering work reported by your employees on the platform. It really is that simple to generate social value impact, build a diverse future talent pipeline, help your early career employees develop key business skills - and ultimately increase both employee retention and productivity. To better represent the world we live in, we need to continue to challenge and diversify the industry. This starts in schools. Join us! employers@stem.org.uk Bio: Dr Nicki Clegg has over 30 years of experience as a technologist and 15 years as strategist and senior leader. She was a Chief Technology Officer for almost five years before deciding to focus fully on driving social mobility, diversity and inclusion in technology. She is now Industry Stakeholder Relationship Manager for STEM Learning helping deliver the National Centre for Computing Education (NCCE). Her role raises awareness of the NCCE and increases business engagement with schools and young people to help inspire a new and more diverse generation into careers in technology. talent pipeline, as well as deliver measurable social value at national and local levels in terms of addressing systemic issues such as social mobility. Your employees can: Ÿ Free access to a digital community of other volunteers supporting each other Ÿ Quickly register and undertake the required 45 minutes of training which includes safeguarding training Ÿ Free access to templated, tried and tested, impactful school activities Sustainable volunteering programmes in schools are easy to implement and manage if an educational partner like STEM Learning is used. You don't need to start from scratch. The free to use STEM Ambassadors platform has a Computing Ambassador scheme which guides and supports individuals and organisations through the volunteering process. Ÿ Get a free DBS check or share their DBS certificate if they already have one Ÿ Free access to a 'marketplace' where teachers ask for volunteers to support them with specific asks (such as careers events or to support a competition), and where volunteers can share their offers to teachers Ÿ Free access to a range of self-paced and remotely delivered training such as planning and delivery an activity, how to talk inclusively, how to engage virtually in an impactful way and many more Ÿ Free personal social impact score based on the activities logged on the platform 30

31. If more than 25 of your employees register and log at least one activity every 12 months, STEM Learning can create a data sharing agreement which will give you access to a consolidated social impact report for all the volunteering work reported by your employees on the platform. It really is that simple to generate social value impact, build a diverse future talent pipeline, help your early career employees develop key business skills - and ultimately increase both employee retention and productivity. To better represent the world we live in, we need to continue to challenge and diversify the industry. This starts in schools. Join us! employers@stem.org.uk Bio: Dr Nicki Clegg has over 30 years of experience as a technologist and 15 years as strategist and senior leader. She was a Chief Technology Officer for almost five years before deciding to focus fully on driving social mobility, diversity and inclusion in technology. She is now Industry Stakeholder Relationship Manager for STEM Learning helping deliver the National Centre for Computing Education (NCCE). Her role raises awareness of the NCCE and increases business engagement with schools and young people to help inspire a new and more diverse generation into careers in technology. Ÿ Free access to a digital community of other volunteers supporting each other Ÿ Free access to templated, tried and tested, impactful school activities Ÿ Free access to a 'marketplace' where teachers ask for volunteers to support them with specific asks (such as careers events or to support a competition), and where volunteers can share their offers to teachers Ÿ Free personal social impact score based on the activities logged on the platform 31 www.ciobusinessworld.com

32. Bernard Wanyama Navigating the Tech Landscape T technology careers for more people. Bernard Wanyama's journey in the dynamic realm of Information Technology leadership reflects a trajectory marked by experience, resilience, and a commitment to technological innovation. echnology offers the best opportunity for people, young and old, who wants to seek a career. Leaders here can contribute to the opening up of access to At a personal level, it was a transition from technical expert to a business leader, something that came with many hard lessons. Three things still stand out for me: Ÿ there is immeasurable value in staying close to your customers with a relationship-based approach Ÿ partners and suppliers make it possible for any organisation to access resources and opportunities Ÿ people: one has to have an eye for good people and work hard to retain them Here's an interview you don't wanna miss: Brief our audience about your journey as a business leader until your current position at Syntech Associates Limited.What challenges have you had to overcome to reach where you are today? The money aspect has always been the hardest to navigate, access to finance, cost of finance as well as being able to afford talent. I started out as an Information Security Officer at Bank of Africa - Uganda in 2006, before joining Barclays Bank the next year in an IT Infrastructure Management role. At Barclays I spent nearly five years as part of the team driving change in the Sub Saharan Africa region. The transformation was around modernizing network infrastructure, data centers, the core banking platform and moving towards a shared services model. Overall, the journey has been both challenging and rewarding. Tell us something more about Syntech Associates Limited. and its mission and vision. We are an IT systems integration firm, offering expertise in cybersecurity, networks, cloud computing and software development to clients in the East and Central Africa market. After those five years, I moved on and started SYNTECH along with partners who were friends from university. We set out to run SYNTECH as a systems integration firm, focused on networks, server systems and a bit of custom software development. Our clientele was largely financial institutions and government entities in Uganda, as well as the other East African countries. We have been in business since 2010 and we represent major tech vendors such as Fortinet, Palo Alto, Cisco, VMware and many others. and what are your future goals for Syntech Associates Limited? Evolution is a question we all have to deal with, at a personal level, as well as at a business level. In the future, we shall transition into serving the entire African continent. We shall deepen our expertise in areas like cybersecurity, IoT and cloud computing. We also plan to diversify our service offering into new areas like training and R&D. What change would you like to bring to the Tech industry if given a chance? At a personal level, my conviction is that tech offers the best opportunity for people, young and old, seeking a career. I believe I can contribute to opening up access to technology careers for more people. I spend a lot of time volunteering for ISACA and partnering with other organisations to close the skills gap and expand the tech industry in Uganda and the rest of the world. What would be your advice to budding entrepreneurs aspiring to venture into Tech? Tech is the most exciting place to be right now for solving social and economic problems, and it is going to remain that way for a while. The opportunity to make a positive impact is very pronounced, especially in the emerging markets where there is immense demand for solutions in areas like finance, mobility, education and healthcare. In a sea of opportunities, budding entrepreneurs need to carve out a niche for themselves. At SYNTECH, our mission is “To offer practical, cutting- edge solutions with unsurpassed quality of service to meet customer needs and challenges” Our vision is “become the most competent ICT service provider in the East Africa region and beyond with dedication to fulfilling our clients' requirements”. How do you build and manage a motivated and effective team? In my view, it's about taking a conscious decision to lead the team. Early on, what worked well for me was leading from the front and being part of hard work. Later on, I learnt that being able to communicate clearly and set expectations was more important than anything else. Ultimately, people fit in the team for as long as it aligns with their needs, and there comes a time to part ways when that is no longer the case. One must be able to have career growth conversations with team members and enable them to have a stake in their personal development. I am proud of many team members who have moved on to do bigger things in other organisations and other continents. Director SYNTECH ASSOCIATES Limited Where do you envision yourself to be in the long run, 32

33. BUSINESS PROFILE and what are your future goals for Syntech Associates Limited? Bernard Wanyama Navigating the Tech Landscape Evolution is a question we all have to deal with, at a personal level, as well as at a business level. In the future, we shall transition into serving the entire African continent. We shall deepen our expertise in areas like cybersecurity, IoT and cloud computing. We also plan to diversify our service offering into new areas like training and R&D. What change would you like to bring to the Tech industry if given a chance? At a personal level, my conviction is that tech offers the best opportunity for people, young and old, seeking a career. I believe I can contribute to opening up access to technology careers for more people. I spend a lot of time volunteering for ISACA and partnering with other organisations to close the skills gap and expand the tech industry in Uganda and the rest of the world. T technology careers for more people. Bernard Wanyama's journey in the dynamic realm of Information Technology leadership reflects a trajectory marked by experience, resilience, and a commitment to technological innovation. echnology offers the best opportunity for people, young and old, who wants to seek a career. Leaders here can contribute to the opening up of access to At a personal level, it was a transition from technical expert to a business leader, something that came with many hard lessons. What would be your advice to budding entrepreneurs aspiring to venture into Tech? Three things still stand out for me: Ÿ there is immeasurable value in staying close to your customers with a relationship-based approach Ÿ partners and suppliers make it possible for any organisation to access resources and opportunities Ÿ people: one has to have an eye for good people and work hard to retain them Tech is the most exciting place to be right now for solving social and economic problems, and it is going to remain that way for a while. The opportunity to make a positive impact is very pronounced, especially in the emerging markets where there is immense demand for solutions in areas like finance, mobility, education and healthcare. In a sea of opportunities, budding entrepreneurs need to carve out a niche for themselves. At SYNTECH, our mission is “To offer practical, cutting- edge solutions with unsurpassed quality of service to meet customer needs and challenges” Here's an interview you don't wanna miss: Our vision is “become the most competent ICT service provider in the East Africa region and beyond with dedication to fulfilling our clients' requirements”. Brief our audience about your journey as a business leader until your current position at Syntech Associates Limited.What challenges have you had to overcome to reach where you are today? The money aspect has always been the hardest to navigate, access to finance, cost of finance as well as being able to afford talent. How do you build and manage a motivated and effective team? I started out as an Information Security Officer at Bank of Africa - Uganda in 2006, before joining Barclays Bank the next year in an IT Infrastructure Management role. At Barclays I spent nearly five years as part of the team driving change in the Sub Saharan Africa region. The transformation was around modernizing network infrastructure, data centers, the core banking platform and moving towards a shared services model. In my view, it's about taking a conscious decision to lead the team. Early on, what worked well for me was leading from the front and being part of hard work. Later on, I learnt that being able to communicate clearly and set expectations was more important than anything else. Ultimately, people fit in the team for as long as it aligns with their needs, and there comes a time to part ways when that is no longer the case. One must be able to have career growth conversations with team members and enable them to have a stake in their personal development. I am proud of many team members who have moved on to do bigger things in other organisations and other continents. Overall, the journey has been both challenging and rewarding. Tell us something more about Syntech Associates Limited. and its mission and vision. We are an IT systems integration firm, offering expertise in cybersecurity, networks, cloud computing and software development to clients in the East and Central Africa market. After those five years, I moved on and started SYNTECH along with partners who were friends from university. We set out to run SYNTECH as a systems integration firm, focused on networks, server systems and a bit of custom software development. Our clientele was largely financial institutions and government entities in Uganda, as well as the other East African countries. We have been in business since 2010 and we represent major tech vendors such as Fortinet, Palo Alto, Cisco, VMware and many others. Where do you envision yourself to be in the long run, 33 www.ciobusinessworld.com

34. Where do you envision yourself to be in the long run, and what are your future goals for Syntech Associates Limited? Evolution is a question we all have to deal with, at a personal level, as well as at a business level. In the future, we shall transition into serving the entire African continent. We shall deepen our expertise in areas like cybersecurity, IoT and cloud computing. We also plan to diversify our service offering into new areas like training and R&D. What change would you like to bring to the Tech industry if given a chance? At a personal level, my conviction is that tech offers the best opportunity for people, young and old, seeking a career. I believe I can contribute to opening up access to technology careers for more people. I spend a lot of time volunteering for ISACA and partnering with other organisations to close the skills gap and expand the tech industry in Uganda and the rest of the world. What would be your advice to budding entrepreneurs aspiring to venture into Tech? At SYNTECH, our mission is “To offer practical, cutting- edge solutions with unsurpassed quality of service to meet customer needs and challenges” Tech is the most exciting place to be right now for solving social and economic problems, and it is going to remain that way for a while. The opportunity to make a positive impact is very pronounced, especially in the emerging markets where there is immense demand for solutions in areas like finance, mobility, education and healthcare. In a sea of opportunities, budding entrepreneurs need to carve out a niche for themselves. Our vision is “become the most competent ICT service provider in the East Africa region and beyond with dedication to fulfilling our clients' requirements”. How do you build and manage a motivated and effective team? In my view, it's about taking a conscious decision to lead the team. Early on, what worked well for me was leading from the front and being part of hard work. Later on, I learnt that being able to communicate clearly and set expectations was more important than anything else. Ultimately, people fit in the team for as long as it aligns with their needs, and there comes a time to part ways when that is no longer the case. One must be able to have career growth conversations with team members and enable them to have a stake in their personal development. I am proud of many team members who have moved on to do bigger things in other organisations and other continents. 34

36. Revolutionizing Cybersecurity: Leaders on the Frontline Protecting Our Digital World I with a significant risk: cyberattacks. n today's hyper-connected world, our reliance on digital infrastructure is undeniable. From online banking and essential services to personal communication and entertainment, our lives are intricately woven into the digital fabric. This interconnectedness, however, comes Leading the charge in this ever-evolving battleground are cybersecurity leaders – the guardians of our digital world. These individuals possess a deep understanding of cyber threats and a unwavering commitment to protecting our data and systems. They are the strategists, the technologists, and the motivators who stand on the frontline, safeguarding the digital realm. Guarding the Gates: Strategies for a Secure Future Cybersecurity threats are constantly evolving, with cybercriminals employing increasingly sophisticated tactics. Leading cybersecurity professionals are at the forefront of defense, innovating and implementing new strategies to combat these threats. Advanced Threat Detection and Prevention: Gone are the days of relying solely on firewalls. Today's leaders leverage advanced threat detection and prevention tools. These tools use artificial intelligence and machine learning to identify and block malicious activity before it can cause damage. • Robust Security Protocols: A strong defense involves more than just technology. Leaders implement robust security protocols that govern access controls, data encryption, and password management. Regular security audits ensure these protocols are followed and identify any vulnerabilities that need to be addressed. • 36

37. ARTILCE Employee Awareness Training: The human element remains a critical vulnerability. Leaders prioritize employee awareness training, educating employees on common cyber threats and phishing scams. This training empowers employees to identify suspicious activity and report it promptly. • sharing of best practices and the identification of emerging threats. Law Enforcement Partnerships: Cybersecurity leaders collaborate with law enforcement agencies to track down cybercriminals and bring them to justice. This partnership deters future attacks and disrupts criminal organizations. • Building a Multi-Layered Defense: Cybersecurity isn't a one-size-fits-all solution. Leaders understand this and build a multi-layered defense system, incorporating technology, protocols, and awareness training. This layered approach ensures that even if one layer is breached, others remain in place to mitigate the damage. • Leading by Example Cybersecurity leaders set the tone for their teams. They demonstrate a strong commitment to ethical practices and data privacy. This might involve implementing strict data governance policies and ensuring transparent communication regarding data breaches. They are also accountable, taking responsibility for any security lapses and ensuring swift remediation. Building a Culture of Security Cybersecurity isn't just a technical challenge; it's a cultural one. Effective leaders recognize this and foster a culture of security within their organizations. This involves several key strategies: The Future of Cybersecurity The future of cybersecurity is a continuous arms race. As technology advances, so too will the tactics of cybercriminals. Leaders need to be prepared to adapt and innovate. Open Communication: Leaders encourage open communication regarding cyber threats. Employees are empowered to report suspicious activity without fear of reprisal. This fosters trust and allows for a quicker response to potential threats. • Investing in Next-Gen Technologies: Leaders will need to stay abreast of emerging technologies in cybersecurity, such as blockchain and quantum computing. These technologies hold immense potential for creating more secure systems. • Shared Responsibility: Everyone in the organization plays a role in cybersecurity. Leaders ensure that everyone understands their responsibilities and is equipped with the knowledge and tools they need to stay vigilant. • Building a Diverse Workforce: Cybersecurity is a complex field, and a diverse workforce is essential. Leaders need to focus on attracting and retaining talent from a wide range of backgrounds and skillsets. • Ongoing Education: The cyber threat landscape is constantly changing. Leaders invest in ongoing education for their employees, keeping them updated on the latest threats and best practices. • Prioritizing Continuous Learning: Leaders themselves need to be lifelong learners. The cybersecurity landscape is constantly evolving, and leaders need to stay updated on the latest threats and best practices. • • Collaboration is Key Cybersecurity threats are transnational in nature. No single organization, no matter how well-defended, can combat them alone. Leading cybersecurity professionals understand the importance of collaboration. They actively share information with peers in other organizations, creating a knowledge-sharing network that benefits everyone. • Leading the Charge Cybersecurity leaders are at the forefront of a critical battle. Their dedication, expertise, and leadership are essential in protecting our digital world. They are the guardians, the strategists, and the innovators who stand between us and the ever-evolving threat landscape. By fostering a culture of security, embracing collaboration, and continuously adapting, these leaders are building a more secure future for everyone. Industry-Wide Initiatives: Leaders participate in industry-wide initiatives to develop comprehensive defense strategies. This collaboration allows for the • 37 www.ciobusinessworld.com

38. flexibility and agility. This necessitates a shift towards digital-centric mindsets and infrastructure. • Exacerbate Talent Shortages: Rapid technological advancements create a demand for new skill sets, resulting in talent shortages in critical areas. Businesses must invest in reskilling and upskilling their workforce. • Evolving Customer Expectations: Empowered by technology, customers demand seamless, personalized, and omnichannel experiences. Businesses must adapt swiftly to meet these expectations or risk obsolescence. • Intensify Cybersecurity Threats: As businesses increasingly rely on technology, the risk of cyberattacks escalates. Robust cybersecurity measures are indispensable to safeguard sensitive data and infrastructure. • Data as the Cornerstone of Success: The ability to collect, analyze, and leverage data is becoming a decisive competitive advantage. Businesses proficient in data utilization will seize the lead. • Require Ethical Deliberations: The rapid advancement of AI and other technologies raises ethical quandaries regarding data privacy, algorithmic biases, and potential job displacement. Businesses must navigate these issues responsibly and transparently. • Emphasis on Sustainability: Consumers and investors increasingly favor environmentally conscious practices. Businesses must integrate sustainability into their operations to remain viable. Charting the Course: A Way Forward Challenges: Navigating the Unforeseen In this dynamic and often turbulent milieu, businesses must adopt a strategic stance to navigate the interplay of emerging technologies, transformations, and challenges. Here are some pivotal considerations: Yet, the business landscape is fraught with challenges. Unforeseen crises, such as the recent global pandemic, have laid bare vulnerabilities and compelled businesses to pivot swiftly. These crises often: • Disrupt Supply Chains: Globalized supply chains are susceptible to disruptions from natural calamities, geopolitical unrest, and economic fluctuations. Businesses must cultivate resilience and agility to weather such storms. • Foster a Culture of Lifelong Learning: The rapid pace of technological evolution necessitates a culture of continuous learning and adaptation. Businesses should invest in training and development initiatives to equip their workforce with requisite skills. Aurélien Cuellar Director Technology Omnichannel Operations – Chalhoub Group • Cultivate Agility and Resilience: Developing agile and resilient business models is imperative to weather disruptions and capitalize on emerging opportunities. This entails adaptable processes, diversified supply chains, and a steadfast focus on innovation. • Harness the Power of Data: Leveraging data e ectively is paramount for informed decision-making, risk mitigation, and innovation. Businesses should invest in robust data analytics capabilities and foster a data- driven culture. C The business landscape is undergoing a monumental transformation, driven by a convergence of emerging technologies, revolutionary advancements, and unforeseen challenges. This discourse delves into the intricate dynamics among these factors, examining the opportunities and obstacles they present across diverse industries and scales. harting the Course: Innovations, Transformations, and Challenges in the Business Realm industries like finance, supply chain management, and healthcare is immense, promising enhanced transparency, security, and traceability. These are just glimpses of the transformative technologies reshaping the business landscape. Their impact is multifaceted, ushering in: • Uphold Ethical Standards: As technology evolves, businesses must prioritize ethical considerations. This entails safeguarding data privacy, mitigating algorithmic biases, and addressing the societal implications of technological advancements. • Heightened Productivity and E iciency: Automation streamlines operations, reduces errors, and liberates human resources for higher-value endeavors. Emerging Technologies: Catalyzing Change • Tailored Customer Experiences: AI-driven tools analyze customer data, enabling businesses to customize o erings, anticipate needs, and deliver personalized experiences. At the heart of this evolution lies a wave of groundbreaking technologies. Artificial intelligence (AI) is rapidly permeating various sectors, automating tasks, optimizing processes, and revolutionizing decision-making through data-driven insights. Machine learning algorithms analyze extensive datasets, revealing hidden patterns, and forecasting future trends with unparalleled precision. • Informed Decision Making: Insights derived from extensive datasets empower businesses to make strategic decisions, optimize resource allocation, and mitigate risks. By embracing these principles, businesses can navigate the intricacies of the contemporary business landscape and emerge stronger, more adaptable, and better poised to thrive amidst emerging technologies, transformations, and unforeseen challenges. The future of business belongs to those who wield technology responsibly, navigate disruptions adeptly, and perpetually adapt to the evolving terrain. • Innovation and Novel Business Models: Emerging technologies pave the way for entirely new products and services, disrupting conventional models and o ering enticing prospects for entrepreneurs. The Internet of Things (IoT) is interconnecting physical entities with the digital realm, facilitating real-time monitoring, remote management, and the establishment of intelligent ecosystems. From industrial automation to smart homes, the IoT blurs the boundaries between physical and digital realms, ushering in an era of unparalleled connectivity. Transformations: Redefining Business Paradigms The adoption of these technologies instigates fundamental transformations across various business domains: Blockchain technology, with its secure and transparent ledger system, is disrupting transactional norms and data management practices. Its potential to revolutionize • The Ascendancy of the Digital Workspace: Remote work and collaboration tools are becoming ubiquitous, fostering 38

39. CXO flexibility and agility. This necessitates a shift towards digital-centric mindsets and infrastructure. • Exacerbate Talent Shortages: Rapid technological advancements create a demand for new skill sets, resulting in talent shortages in critical areas. Businesses must invest in reskilling and upskilling their workforce. should invest in training and development initiatives to equip their workforce with requisite skills. • Evolving Customer Expectations: Empowered by technology, customers demand seamless, personalized, and omnichannel experiences. Businesses must adapt swiftly to meet these expectations or risk obsolescence. • Intensify Cybersecurity Threats: As businesses increasingly rely on technology, the risk of cyberattacks escalates. Robust cybersecurity measures are indispensable to safeguard sensitive data and infrastructure. • Cultivate Agility and Resilience: Developing agile and resilient business models is imperative to weather disruptions and capitalize on emerging opportunities. This entails adaptable processes, diversified supply chains, and a steadfast focus on innovation. • Data as the Cornerstone of Success: The ability to collect, analyze, and leverage data is becoming a decisive competitive advantage. Businesses proficient in data utilization will seize the lead. • Require Ethical Deliberations: The rapid advancement of AI and other technologies raises ethical quandaries regarding data privacy, algorithmic biases, and potential job displacement. Businesses must navigate these issues responsibly and transparently. • Emphasis on Sustainability: Consumers and investors increasingly favor environmentally conscious practices. Businesses must integrate sustainability into their operations to remain viable. • Harness the Power of Data: Leveraging data e ectively is paramount for informed decision-making, risk mitigation, and innovation. Businesses should invest in robust data analytics capabilities and foster a data- driven culture. Charting the Course: A Way Forward Challenges: Navigating the Unforeseen In this dynamic and often turbulent milieu, businesses must adopt a strategic stance to navigate the interplay of emerging technologies, transformations, and challenges. Here are some pivotal considerations: Yet, the business landscape is fraught with challenges. Unforeseen crises, such as the recent global pandemic, have laid bare vulnerabilities and compelled businesses to pivot swiftly. These crises often: • Uphold Ethical Standards: As technology evolves, businesses must prioritize ethical considerations. This entails safeguarding data privacy, mitigating algorithmic biases, and addressing the societal implications of technological advancements. • Disrupt Supply Chains: Globalized supply chains are susceptible to disruptions from natural calamities, geopolitical unrest, and economic fluctuations. Businesses must cultivate resilience and agility to weather such storms. • Foster a Culture of Lifelong Learning: The rapid pace of technological evolution necessitates a culture of continuous learning and adaptation. Businesses By embracing these principles, businesses can navigate the intricacies of the contemporary business landscape and emerge stronger, more adaptable, and better poised to thrive amidst emerging technologies, transformations, and unforeseen challenges. The future of business belongs to those who wield technology responsibly, navigate disruptions adeptly, and perpetually adapt to the evolving terrain. 39 www.ciobusinessworld.com

40. should invest in training and development initiatives to equip their workforce with requisite skills. • Cultivate Agility and Resilience: Developing agile and resilient business models is imperative to weather disruptions and capitalize on emerging opportunities. This entails adaptable processes, diversified supply chains, and a steadfast focus on innovation. • Harness the Power of Data: Leveraging data e ectively is paramount for informed decision-making, risk mitigation, and innovation. Businesses should invest in robust data analytics capabilities and foster a data- driven culture. • Uphold Ethical Standards: As technology evolves, businesses must prioritize ethical considerations. This entails safeguarding data privacy, mitigating algorithmic biases, and addressing the societal implications of technological advancements. By embracing these principles, businesses can navigate the intricacies of the contemporary business landscape and emerge stronger, more adaptable, and better poised to thrive amidst emerging technologies, transformations, and unforeseen challenges. The future of business belongs to those who wield technology responsibly, navigate disruptions adeptly, and perpetually adapt to the evolving terrain. 40

42. B rief us about your career path as a staunch woman leader up until your current position at MassRobotics. What were the challenges that you had to overcome to scale your progress? Center. Here, I encountered a similar set of challenges, now in the workforce in a predominantly male-dominated field. I had to continually prove myself and my technical expertise, but again, was determined to be a team player and contributor. I served in various roles, including serving as the Chief Scientist for Acoustic Prediction Systems, Systems & Test Engineer, and Sonar Systems Analyst. During this part of my career, I found myself aboard naval ships, where I was often the only female presence. This presented a unique set of obstacles, from navigating the dynamics of an all-male environment to ensuring that my contributions were valued and respected. At this point the projects and new equipment we were installing were exciting and first of their kind, so my focus was on testing and teaching the crew how to use the equipment. This period not only refined my technical skills but also instilled in me a passion for innovation. My journey from engineering school at Cornell University to my current role as the Co-Founder and Chief of Operations at MassRobotics has been filled with adventure, and marked by both triumphs and challenges, particularly as a woman in the tech field. It all started during my time at Cornell, where I pursued a Bachelor of Science in Electrical Engineering. There were very few women in my classes, which initially posed some challenges. My experience in high school physics and calculus classes had already prepared me for this, so it was a familiar situation. Rather than dwelling on the challenges, I chose to focus on being a team player and contributor. It taught me the importance of not asking for special treatment but instead working together to create opportunities for everyone. I've used this “team player” attitude throughout my career and it has served me well and the engineering educational background laid the foundation for my career in technology. My career then transitioned to the private sector, where I held senior positions in Business Development and Engineering & Technical Resource Management at General Dynamics and other defense contractors. The challenges continued, but I persisted, steadily building a reputation for my expertise and commitment to innovation. These experiences broadened my perspective and exposed me to different facets of the technology industry. Following Cornell, my path led me to a 14-year career in civil service with the USN's Naval Undersea Warfare A pivotal moment in my career occurred when I decided to leave the government community and lead the Innovation & Robotics Community for the Massachusetts Technology Leadership Council. In this role, I played a crucial part in fostering innovation and collaboration within the tech and robotics sector bringing the community together. housing dozens of robotics startups from across the globe, offering them the resources needed to grow and scale their companies. In this state-of-the art facility, innovators and entrepreneurs have access to all types of robotic platforms (including AMRs, collaborative arms, grippers, humanoids), a machine and electronics shop, CAD and simulation software, cloud services, programming specific to robotics, facilitated introductions to potential funders, customers, talent and more. MassRobotics offers a space for like-minded innovators to be under one roof, to share challenges, collaborate, and work together to achieve their goals and milestones. women in a room full of men. In my experience, being a team player is essential, fostering a collaborative environment where everyone's contributions are valued, helps to bridge the gender gap. the accomplished women mentors through skills training, networking, professional development, and paid internships. I'm extremely proud of this program and the fellows who have completed it, many of whom are now pursuing engineering degrees at universities. We are currently soliciting high school students for our 4 cohort and working to expand the program to another location. Additionally, an important aspect of my career success is recognizing the immense power of networking which has allowed me to connect with peers and mentors who provide invaluable support, guidance, and sense of belonging. Building a strong network has not only provided crucial support but has also opened doors to opportunities and insights that have been instrumental throughout my career. The highlight of my career has been the launching of MassRobotics, where I've dedicated myself to nurturing and advancing the next generation of robotics, AI, and connected device companies. This groundbreaking organization is the first of its kind, attracting startup companies from around the world. At MassRobotics, I have led initiatives to expand the robotics ecosystem's breadth and depth and developed high-impact programs that spotlight startup technologies, connect startups with funders and customers, and advocate for the global adoption of robotics technology. This was not done single handedly, but was a true team effort. th What advice would you give to the next generation of women leaders willing to venture into the modern business arena? Describe in detail the values and the work culture that drives your organization. What change would you like to bring to your industry if given a chance? I would love younger professionals entering a technology focused organization to understand how powerful networking can be. At MassRobotics we host several women's events, from our Women in Robotics chapter to our resident women's lunches. It's a great way to meet other women and potential mentors who can help you with challenges you may face in your career. We work hard to showcase women in robotics and MassRobotics has initiated a Robotics Medal and Rising Star award to celebrate women in robotics research. Highlighting the achievements of women in the robotics field offers terrific role models for the next generation. CoFounder & Chief of Operations MassRobotics At MassRobotics we strive for an open and inclusive environment that encourages collaboration between startups as well as with our industry partners. We host workshops and gatherings to address common challenges startups face, introduce them to new products, and host highly curated events that add value to their company and network. Our wholistic approach treats our resident startups and industry partners each on a personal level, defining goals, and working with each to help achieve those goals and milestones. We see the success of our startups as a success for our organization as well as for the industry we support. The field of robotics is growing rapidly and will have an impact on nearly all industries in the future. The professionals in this industry are currently not too diverse. Bringing in more diversity to the robotics field and technology fields in general is something that needs to be cultivated in early education. This includes both women and people of color. We at MassRobotics are working on this, with local high schools and programs for youth and young women, to working with HBCUs, most recently Howard University. We enjoy encouraging and inspiring anyone with an interest in technology and robotics. My journey is not just a personal one; it's a testament to the importance of diversity in technology and the power of determination. From my early days in engineering school to my current leadership role, I hope to continue to shape the future of the tech industry and continue to diversify the landscape. 42 Tell us something more about MassRobotics and its mission and vision. My ultimate advice to young women is to just be yourself and believe in your ideas. Work hard to demonstrate and validate those ideas. And most of all, be a team player, collaborate and work together with a team to achieve a common goal – it's so rewarding to share achievements with your peers! What do you believe is the significant factor for women in the tech industry, and what is the most important aspect of your success in adhering to these fundamentals? We have developed the high school Jumpstart Fellowship Program with the goal to support a more diverse technical workforce by preparing underserved female high schoolers to pursue careers in STEM and robotics. The program includes technical curriculum, exposes the fellows to careers in robotics and technology, and connects them with MassRobotics is an independent nonprofit organization whose mission is to help grow robotics technology companies and advocate for adoption of these technologies into industry and by the public. We are best known for our headquarters in Boston where we have an innovation center I believe a significant factor for women in the tech industry is the often isolated experience of being one of the few

43. BUSINESS PROFILE B rief us about your career path as a staunch woman leader up until your current position at MassRobotics. What were the challenges that you had to overcome to scale your progress? Center. Here, I encountered a similar set of challenges, now in the workforce in a predominantly male-dominated field. I had to continually prove myself and my technical expertise, but again, was determined to be a team player and contributor. I served in various roles, including serving as the Chief Scientist for Acoustic Prediction Systems, Systems & Test Engineer, and Sonar Systems Analyst. During this part of my career, I found myself aboard naval ships, where I was often the only female presence. This presented a unique set of obstacles, from navigating the dynamics of an all-male environment to ensuring that my contributions were valued and respected. At this point the projects and new equipment we were installing were exciting and first of their kind, so my focus was on testing and teaching the crew how to use the equipment. This period not only refined my technical skills but also instilled in me a passion for innovation. A pivotal moment in my career occurred when I decided to leave the government community and lead the Innovation & Robotics Community for the Massachusetts Technology Leadership Council. In this role, I played a crucial part in fostering innovation and collaboration within the tech and robotics sector bringing the community together. housing dozens of robotics startups from across the globe, offering them the resources needed to grow and scale their companies. In this state-of-the art facility, innovators and entrepreneurs have access to all types of robotic platforms (including AMRs, collaborative arms, grippers, humanoids), a machine and electronics shop, CAD and simulation software, cloud services, programming specific to robotics, facilitated introductions to potential funders, customers, talent and more. MassRobotics offers a space for like-minded innovators to be under one roof, to share challenges, collaborate, and work together to achieve their goals and milestones. women in a room full of men. In my experience, being a team player is essential, fostering a collaborative environment where everyone's contributions are valued, helps to bridge the gender gap. the accomplished women mentors through skills training, networking, professional development, and paid internships. I'm extremely proud of this program and the fellows who have completed it, many of whom are now pursuing engineering degrees at universities. We are currently soliciting high school students for our 4 cohort and working to expand the program to another location. My journey from engineering school at Cornell University to my current role as the Co-Founder and Chief of Operations at MassRobotics has been filled with adventure, and marked by both triumphs and challenges, particularly as a woman in the tech field. Additionally, an important aspect of my career success is recognizing the immense power of networking which has allowed me to connect with peers and mentors who provide invaluable support, guidance, and sense of belonging. Building a strong network has not only provided crucial support but has also opened doors to opportunities and insights that have been instrumental throughout my career. The highlight of my career has been the launching of MassRobotics, where I've dedicated myself to nurturing and advancing the next generation of robotics, AI, and connected device companies. This groundbreaking organization is the first of its kind, attracting startup companies from around the world. At MassRobotics, I have led initiatives to expand the robotics ecosystem's breadth and depth and developed high-impact programs that spotlight startup technologies, connect startups with funders and customers, and advocate for the global adoption of robotics technology. This was not done single handedly, but was a true team effort. th It all started during my time at Cornell, where I pursued a Bachelor of Science in Electrical Engineering. There were very few women in my classes, which initially posed some challenges. My experience in high school physics and calculus classes had already prepared me for this, so it was a familiar situation. Rather than dwelling on the challenges, I chose to focus on being a team player and contributor. It taught me the importance of not asking for special treatment but instead working together to create opportunities for everyone. I've used this “team player” attitude throughout my career and it has served me well and the engineering educational background laid the foundation for my career in technology. What advice would you give to the next generation of women leaders willing to venture into the modern business arena? Describe in detail the values and the work culture that drives your organization. What change would you like to bring to your industry if given a chance? I would love younger professionals entering a technology focused organization to understand how powerful networking can be. At MassRobotics we host several women's events, from our Women in Robotics chapter to our resident women's lunches. It's a great way to meet other women and potential mentors who can help you with challenges you may face in your career. We work hard to showcase women in robotics and MassRobotics has initiated a Robotics Medal and Rising Star award to celebrate women in robotics research. Highlighting the achievements of women in the robotics field offers terrific role models for the next generation. My career then transitioned to the private sector, where I held senior positions in Business Development and Engineering & Technical Resource Management at General Dynamics and other defense contractors. The challenges continued, but I persisted, steadily building a reputation for my expertise and commitment to innovation. These experiences broadened my perspective and exposed me to different facets of the technology industry. At MassRobotics we strive for an open and inclusive environment that encourages collaboration between startups as well as with our industry partners. We host workshops and gatherings to address common challenges startups face, introduce them to new products, and host highly curated events that add value to their company and network. Our wholistic approach treats our resident startups and industry partners each on a personal level, defining goals, and working with each to help achieve those goals and milestones. We see the success of our startups as a success for our organization as well as for the industry we support. The field of robotics is growing rapidly and will have an impact on nearly all industries in the future. The professionals in this industry are currently not too diverse. Bringing in more diversity to the robotics field and technology fields in general is something that needs to be cultivated in early education. This includes both women and people of color. We at MassRobotics are working on this, with local high schools and programs for youth and young women, to working with HBCUs, most recently Howard University. We enjoy encouraging and inspiring anyone with an interest in technology and robotics. My journey is not just a personal one; it's a testament to the importance of diversity in technology and the power of determination. From my early days in engineering school to my current leadership role, I hope to continue to shape the future of the tech industry and continue to diversify the landscape. Following Cornell, my path led me to a 14-year career in civil service with the USN's Naval Undersea Warfare 43 www.ciobusinessworld.com Tell us something more about MassRobotics and its mission and vision. My ultimate advice to young women is to just be yourself and believe in your ideas. Work hard to demonstrate and validate those ideas. And most of all, be a team player, collaborate and work together with a team to achieve a common goal – it's so rewarding to share achievements with your peers! What do you believe is the significant factor for women in the tech industry, and what is the most important aspect of your success in adhering to these fundamentals? We have developed the high school Jumpstart Fellowship Program with the goal to support a more diverse technical workforce by preparing underserved female high schoolers to pursue careers in STEM and robotics. The program includes technical curriculum, exposes the fellows to careers in robotics and technology, and connects them with MassRobotics is an independent nonprofit organization whose mission is to help grow robotics technology companies and advocate for adoption of these technologies into industry and by the public. We are best known for our headquarters in Boston where we have an innovation center I believe a significant factor for women in the tech industry is the often isolated experience of being one of the few

44. A pivotal moment in my career occurred when I decided to leave the government community and lead the Innovation & Robotics Community for the Massachusetts Technology Leadership Council. In this role, I played a crucial part in fostering innovation and collaboration within the tech and robotics sector bringing the community together. housing dozens of robotics startups from across the globe, offering them the resources needed to grow and scale their companies. In this state-of-the art facility, innovators and entrepreneurs have access to all types of robotic platforms (including AMRs, collaborative arms, grippers, humanoids), a machine and electronics shop, CAD and simulation software, cloud services, programming specific to robotics, facilitated introductions to potential funders, customers, talent and more. MassRobotics offers a space for like-minded innovators to be under one roof, to share challenges, collaborate, and work together to achieve their goals and milestones. The highlight of my career has been the launching of MassRobotics, where I've dedicated myself to nurturing and advancing the next generation of robotics, AI, and connected device companies. This groundbreaking organization is the first of its kind, attracting startup companies from around the world. At MassRobotics, I have led initiatives to expand the robotics ecosystem's breadth and depth and developed high-impact programs that spotlight startup technologies, connect startups with funders and customers, and advocate for the global adoption of robotics technology. This was not done single handedly, but was a true team effort. Describe in detail the values and the work culture that drives your organization. At MassRobotics we strive for an open and inclusive environment that encourages collaboration between startups as well as with our industry partners. We host workshops and gatherings to address common challenges startups face, introduce them to new products, and host highly curated events that add value to their company and network. Our wholistic approach treats our resident startups and industry partners each on a personal level, defining goals, and working with each to help achieve those goals and milestones. We see the success of our startups as a success for our organization as well as for the industry we support. My journey is not just a personal one; it's a testament to the importance of diversity in technology and the power of determination. From my early days in engineering school to my current leadership role, I hope to continue to shape the future of the tech industry and continue to diversify the landscape. women in a room full of men. In my experience, being a team player is essential, fostering a collaborative environment where everyone's contributions are valued, helps to bridge the gender gap. the accomplished women mentors through skills training, networking, professional development, and paid internships. I'm extremely proud of this program and the fellows who have completed it, many of whom are now pursuing engineering degrees at universities. We are currently soliciting high school students for our 4 cohort and working to expand the program to another location. Tell us something more about MassRobotics and its mission and vision. What do you believe is the significant factor for women in the tech industry, and what is the most important aspect of your success in adhering to these fundamentals? Additionally, an important aspect of my career success is recognizing the immense power of networking which has allowed me to connect with peers and mentors who provide invaluable support, guidance, and sense of belonging. Building a strong network has not only provided crucial support but has also opened doors to opportunities and insights that have been instrumental throughout my career. MassRobotics is an independent nonprofit organization whose mission is to help grow robotics technology companies and advocate for adoption of these technologies into industry and by the public. We are best known for our headquarters in Boston where we have an innovation center th I believe a significant factor for women in the tech industry is the often isolated experience of being one of the few What advice would you give to the next generation of women leaders willing to venture into the modern business arena? What change would you like to bring to your industry if given a chance? I would love younger professionals entering a technology focused organization to understand how powerful networking can be. At MassRobotics we host several women's events, from our Women in Robotics chapter to our resident women's lunches. It's a great way to meet other women and potential mentors who can help you with challenges you may face in your career. We work hard to showcase women in robotics and MassRobotics has initiated a Robotics Medal and Rising Star award to celebrate women in robotics research. Highlighting the achievements of women in the robotics field offers terrific role models for the next generation. The field of robotics is growing rapidly and will have an impact on nearly all industries in the future. The professionals in this industry are currently not too diverse. Bringing in more diversity to the robotics field and technology fields in general is something that needs to be cultivated in early education. This includes both women and people of color. We at MassRobotics are working on this, with local high schools and programs for youth and young women, to working with HBCUs, most recently Howard University. We enjoy encouraging and inspiring anyone with an interest in technology and robotics. 44 My ultimate advice to young women is to just be yourself and believe in your ideas. Work hard to demonstrate and validate those ideas. And most of all, be a team player, collaborate and work together with a team to achieve a common goal – it's so rewarding to share achievements with your peers! We have developed the high school Jumpstart Fellowship Program with the goal to support a more diverse technical workforce by preparing underserved female high schoolers to pursue careers in STEM and robotics. The program includes technical curriculum, exposes the fellows to careers in robotics and technology, and connects them with

45. women in a room full of men. In my experience, being a team player is essential, fostering a collaborative environment where everyone's contributions are valued, helps to bridge the gender gap. the accomplished women mentors through skills training, networking, professional development, and paid internships. I'm extremely proud of this program and the fellows who have completed it, many of whom are now pursuing engineering degrees at universities. We are currently soliciting high school students for our 4 cohort and working to expand the program to another location. Additionally, an important aspect of my career success is recognizing the immense power of networking which has allowed me to connect with peers and mentors who provide invaluable support, guidance, and sense of belonging. Building a strong network has not only provided crucial support but has also opened doors to opportunities and insights that have been instrumental throughout my career. th What advice would you give to the next generation of women leaders willing to venture into the modern business arena? What change would you like to bring to your industry if given a chance? I would love younger professionals entering a technology focused organization to understand how powerful networking can be. At MassRobotics we host several women's events, from our Women in Robotics chapter to our resident women's lunches. It's a great way to meet other women and potential mentors who can help you with challenges you may face in your career. We work hard to showcase women in robotics and MassRobotics has initiated a Robotics Medal and Rising Star award to celebrate women in robotics research. Highlighting the achievements of women in the robotics field offers terrific role models for the next generation. The field of robotics is growing rapidly and will have an impact on nearly all industries in the future. The professionals in this industry are currently not too diverse. Bringing in more diversity to the robotics field and technology fields in general is something that needs to be cultivated in early education. This includes both women and people of color. We at MassRobotics are working on this, with local high schools and programs for youth and young women, to working with HBCUs, most recently Howard University. We enjoy encouraging and inspiring anyone with an interest in technology and robotics. My ultimate advice to young women is to just be yourself and believe in your ideas. Work hard to demonstrate and validate those ideas. And most of all, be a team player, collaborate and work together with a team to achieve a common goal – it's so rewarding to share achievements with your peers! We have developed the high school Jumpstart Fellowship Program with the goal to support a more diverse technical workforce by preparing underserved female high schoolers to pursue careers in STEM and robotics. The program includes technical curriculum, exposes the fellows to careers in robotics and technology, and connects them with 45 www.ciobusinessworld.com

46. Top Digital Technologies Shaping Retail in 2024 T technology soared to an impressive $40.2 billion in 2020, reflecting the sector's commitment to innovation. With the rise of omnichannel customers who shop 1.7 times more than single-channel clients, staying ahead of the curve in technological advancements is not just an option but a necessity for retailers. This is my thoughts on key digital technologies that will shape the development and investments for retailers in their stores during 2024. - Digital Signage: Display dynamic content such as advertisements, product information, or special promotions. It's a versatile tool that can enhance in-store marketing and communication. Smarter systems that utilize data and AI to provide conditional playlists, personalizing content, and interactive screens. he retail sector is a dynamic landscape, evolving in response to new technological developments. According to recent data, investments in retail - Queueing solutions: if you have more than two persons standing in line you are losing sales. Providing pre booking services and mobile ticket solutions let the customers brows the store increasing sales and prevent dropout. First get the basics in place: - Modern POS: A cornerstone of retail operations. Beyond transaction processing, these systems are often cloud-based, integrated with inventory, staff devices and CRM systems. They support diverse payment methods, including mobile and contactless payments. They also serve as a base for clienteling solutions and transaction in other areas of the store like Endless aisle and Fitting rooms. - CRM and Loyalty solutions: Is essential for understanding customer behavior and preferences. It can collect and analyze customer data, helping retailers to personalize their offerings, increase sales and improve customer service. Established solutions ready to scale: - Frictionless Shopping Experiences: Retailers will increasingly adopt self-service elements such as self- checkout, autonomous checkout, smart fitting rooms, and endless aisle kiosks to meet immediate shopper needs and provide a friction free and more personalized shopping experience. The full merge of Online and store, always creating and offering OMNI solutions. - Inventory management: An efficient digital inventory management system can track stock levels in real-time, preventing out-of-stock situations and helping retailers make informed decisions about reordering and restocking. RFID plays a key role in this for many retailers. - Empowering Retail Staff: Tools providing product and stock information, clienteling with customer purchase history, recommendations, and checkout capabilities will empower retail staff. Task management, notification, and collaboration tools will further enhance store operations. - Online, Click & collect and returns in store: In the digital age, retailers must ensure a seamless integration between online and offline channels. This includes offering services like click&collect, where customers can order products online and pick them up in-store, and easy in-store returns for online purchases. These services bridge the gap between online and physical shopping, providing customers with the convenience of online shopping and the instant gratification of a physical store. - Sustainability Initiatives: Retailers will increasingly embrace sustainability initiatives such as rental, resell, and repair services. Advanced size and fit, and virtual try on solutions, including foot and body scanners, will reduce return rates online and contribute to sustainability efforts. - Store Experience: Retailers will continue with flagship stores and pop-ups to build the brand and create awareness. Malls are not for shopping it's for socializing, a lifestyle. Making the store more of a marketing channel then the place for transaction. Create interactive engagement zones within their stores to attract and engage customers. These could include selfie mirrors equipped with AR technology for customers to virtually try on clothes, share their looks on social media, or even get style recommendations. Other cool features could include interactive product demos, touchscreen displays, and immersive VR experiences that allow customers to engage with products in new and exciting ways. These zones will not only make shopping more fun and engaging but also encourage customers to visit the physical store. - Hyper-Personalization: The trend towards personalized shopping experiences will intensify in 2024. Advanced AI and machine learning algorithms will analyze vast amounts of data to provide highly personalized recommendations, enhancing customer engagement, loyalty, and sales. Emerging Technologies to Keep on the Radar: - Blockchain and Supply Chain Transparency: This will become increasingly important in ensuring supply chain transparency. Retailers will use blockchain to authenticate products and ensure ethical sourcing, addressing growing consumer concerns about product origin and sustainability. - Autonomous last mile delivery: This is rapidly evolving, with advancements in autonomous vehicles and drone technology more and more retailers test this for delivery, for now most in hard-to-reach areas but will soon be more widespread. It will reduce cost, increase efficiency, increase customer satisfaction and easy to scale up and down depending on need. - Reducing cost and increasing efficiency: To enhance operational efficiency, retailers will increasingly adopt real- time data dashboards. These dashboards will provide staff with instant access to key information such as inventory levels, sales data, and customer feedback. This will allow staff to make quick, informed decisions, improving store operations and customer service. We see a continuation of smaller store formats, pop-up, and solutions to keep rent and stock levels down. - The Rise of the Metaverse: Following the trend in 2023, the Metaverse will continue to be an intriguing trend to watch, potentially shaping the retail landscape in 2024. Retailers can create immersive and interactive virtual shopping experiences in the Metaverse, reaching customers in entirely new ways. - Curation: With so many options for everything, customers want personal and tailored recommendations. Social sharing and input when you shop, guides and tutorials etc. Solutions to provide help in exploration phase of the customer journeys, selecting dinners and provide grocery basket for pickup, tinder your style for fashion and online subscription models. Conclusion: As we start to plan for 2024, the retail industry is on the cusp of exciting transformations, with digital technologies playing an instrumental role in shaping its future. Retailers must not only stay abreast of these emerging trends but also strategically implement these technologies to stay competitive. By leveraging these advancements, they can enhance customer satisfaction, streamline operations, and foster business growth. Moving from Test to Production: - Sophisticated AI and Machine Learning: AI's role in retail is set to expand in 2024, with advanced AI algorithms driving personalized customer experiences. AI-powered virtual assistants will provide personalized recommendations and assistance, supplementing human representatives. AI-created products on-demand might also gain traction. Moreover, these technologies will not only redefine the shopping experience but also push the boundaries of what is possible in the retail sector. They will allow retailers to explore new business models, create novel customer experiences, and make their operations more sustainable and efficient. As we look forward to 2024, it's clear that the future of retail is not just about surviving but thriving in this new digital era. This exciting journey of transformation promises to unlock unprecedented opportunities for retailers ready to embrace these next-generation technologies. - Extended Reality (XR): The fusion of Augmented Reality, Virtual Reality, and Mixed Reality into Extended Reality will redefine customer shopping experiences. XR will enable customers to virtually try on clothes, visualize furniture in their homes, and even tour virtual stores, bridging the gap between physical and digital shopping. 46

47. CXO Top Digital Technologies Shaping Retail in 2024 T technology soared to an impressive $40.2 billion in 2020, reflecting the sector's commitment to innovation. With the rise of omnichannel customers who shop 1.7 times more than single-channel clients, staying ahead of the curve in technological advancements is not just an option but a necessity for retailers. This is my thoughts on key digital technologies that will shape the development and investments for retailers in their stores during 2024. - Store Experience: Retailers will continue with flagship stores and pop-ups to build the brand and create awareness. Malls are not for shopping it's for socializing, a lifestyle. Making the store more of a marketing channel then the place for transaction. Create interactive engagement zones within their stores to attract and engage customers. These could include selfie mirrors equipped with AR technology for customers to virtually try on clothes, share their looks on social media, or even get style recommendations. Other cool features could include interactive product demos, touchscreen displays, and immersive VR experiences that allow customers to engage with products in new and exciting ways. These zones will not only make shopping more fun and engaging but also encourage customers to visit the physical store. - Hyper-Personalization: The trend towards personalized shopping experiences will intensify in 2024. Advanced AI and machine learning algorithms will analyze vast amounts of data to provide highly personalized recommendations, enhancing customer engagement, loyalty, and sales. Emerging Technologies to Keep on the Radar: - Blockchain and Supply Chain Transparency: This will become increasingly important in ensuring supply chain transparency. Retailers will use blockchain to authenticate products and ensure ethical sourcing, addressing growing consumer concerns about product origin and sustainability. - Autonomous last mile delivery: This is rapidly evolving, with advancements in autonomous vehicles and drone technology more and more retailers test this for delivery, for now most in hard-to-reach areas but will soon be more widespread. It will reduce cost, increase efficiency, increase customer satisfaction and easy to scale up and down depending on need. - Digital Signage: Display dynamic content such as advertisements, product information, or special promotions. It's a versatile tool that can enhance in-store marketing and communication. Smarter systems that utilize data and AI to provide conditional playlists, personalizing content, and interactive screens. he retail sector is a dynamic landscape, evolving in response to new technological developments. According to recent data, investments in retail - Reducing cost and increasing efficiency: To enhance operational efficiency, retailers will increasingly adopt real- time data dashboards. These dashboards will provide staff with instant access to key information such as inventory levels, sales data, and customer feedback. This will allow staff to make quick, informed decisions, improving store operations and customer service. We see a continuation of smaller store formats, pop-up, and solutions to keep rent and stock levels down. - The Rise of the Metaverse: Following the trend in 2023, the Metaverse will continue to be an intriguing trend to watch, potentially shaping the retail landscape in 2024. Retailers can create immersive and interactive virtual shopping experiences in the Metaverse, reaching customers in entirely new ways. - Queueing solutions: if you have more than two persons standing in line you are losing sales. Providing pre booking services and mobile ticket solutions let the customers brows the store increasing sales and prevent dropout. - Curation: With so many options for everything, customers want personal and tailored recommendations. Social sharing and input when you shop, guides and tutorials etc. Solutions to provide help in exploration phase of the customer journeys, selecting dinners and provide grocery basket for pickup, tinder your style for fashion and online subscription models. First get the basics in place: - Modern POS: A cornerstone of retail operations. Beyond transaction processing, these systems are often cloud-based, integrated with inventory, staff devices and CRM systems. They support diverse payment methods, including mobile and contactless payments. They also serve as a base for clienteling solutions and transaction in other areas of the store like Endless aisle and Fitting rooms. - CRM and Loyalty solutions: Is essential for understanding customer behavior and preferences. It can collect and analyze customer data, helping retailers to personalize their offerings, increase sales and improve customer service. Conclusion: As we start to plan for 2024, the retail industry is on the cusp of exciting transformations, with digital technologies playing an instrumental role in shaping its future. Retailers must not only stay abreast of these emerging trends but also strategically implement these technologies to stay competitive. By leveraging these advancements, they can enhance customer satisfaction, streamline operations, and foster business growth. Established solutions ready to scale: - Frictionless Shopping Experiences: Retailers will increasingly adopt self-service elements such as self- checkout, autonomous checkout, smart fitting rooms, and endless aisle kiosks to meet immediate shopper needs and provide a friction free and more personalized shopping experience. The full merge of Online and store, always creating and offering OMNI solutions. Moving from Test to Production: - Sophisticated AI and Machine Learning: AI's role in retail is set to expand in 2024, with advanced AI algorithms driving personalized customer experiences. AI-powered virtual assistants will provide personalized recommendations and assistance, supplementing human representatives. AI-created products on-demand might also gain traction. - Inventory management: An efficient digital inventory management system can track stock levels in real-time, preventing out-of-stock situations and helping retailers make informed decisions about reordering and restocking. RFID plays a key role in this for many retailers. Moreover, these technologies will not only redefine the shopping experience but also push the boundaries of what is possible in the retail sector. They will allow retailers to explore new business models, create novel customer experiences, and make their operations more sustainable and efficient. As we look forward to 2024, it's clear that the future of retail is not just about surviving but thriving in this new digital era. This exciting journey of transformation promises to unlock unprecedented opportunities for retailers ready to embrace these next-generation technologies. - Empowering Retail Staff: Tools providing product and stock information, clienteling with customer purchase history, recommendations, and checkout capabilities will empower retail staff. Task management, notification, and collaboration tools will further enhance store operations. - Online, Click & collect and returns in store: In the digital age, retailers must ensure a seamless integration between online and offline channels. This includes offering services like click&collect, where customers can order products online and pick them up in-store, and easy in-store returns for online purchases. These services bridge the gap between online and physical shopping, providing customers with the convenience of online shopping and the instant gratification of a physical store. - Extended Reality (XR): The fusion of Augmented Reality, Virtual Reality, and Mixed Reality into Extended Reality will redefine customer shopping experiences. XR will enable customers to virtually try on clothes, visualize furniture in their homes, and even tour virtual stores, bridging the gap between physical and digital shopping. - Sustainability Initiatives: Retailers will increasingly embrace sustainability initiatives such as rental, resell, and repair services. Advanced size and fit, and virtual try on solutions, including foot and body scanners, will reduce return rates online and contribute to sustainability efforts. 47 www.ciobusinessworld.com

48. - Store Experience: Retailers will continue with flagship stores and pop-ups to build the brand and create awareness. Malls are not for shopping it's for socializing, a lifestyle. Making the store more of a marketing channel then the place for transaction. Create interactive engagement zones within their stores to attract and engage customers. These could include selfie mirrors equipped with AR technology for customers to virtually try on clothes, share their looks on social media, or even get style recommendations. Other cool features could include interactive product demos, touchscreen displays, and immersive VR experiences that allow customers to engage with products in new and exciting ways. These zones will not only make shopping more fun and engaging but also encourage customers to visit the physical store. - Hyper-Personalization: The trend towards personalized shopping experiences will intensify in 2024. Advanced AI and machine learning algorithms will analyze vast amounts of data to provide highly personalized recommendations, enhancing customer engagement, loyalty, and sales. Emerging Technologies to Keep on the Radar: - Blockchain and Supply Chain Transparency: This will become increasingly important in ensuring supply chain transparency. Retailers will use blockchain to authenticate products and ensure ethical sourcing, addressing growing consumer concerns about product origin and sustainability. - Autonomous last mile delivery: This is rapidly evolving, with advancements in autonomous vehicles and drone technology more and more retailers test this for delivery, for now most in hard-to-reach areas but will soon be more widespread. It will reduce cost, increase efficiency, increase customer satisfaction and easy to scale up and down depending on need. - Reducing cost and increasing efficiency: To enhance operational efficiency, retailers will increasingly adopt real- time data dashboards. These dashboards will provide staff with instant access to key information such as inventory levels, sales data, and customer feedback. This will allow staff to make quick, informed decisions, improving store operations and customer service. We see a continuation of smaller store formats, pop-up, and solutions to keep rent and stock levels down. - The Rise of the Metaverse: Following the trend in 2023, the Metaverse will continue to be an intriguing trend to watch, potentially shaping the retail landscape in 2024. Retailers can create immersive and interactive virtual shopping experiences in the Metaverse, reaching customers in entirely new ways. - Curation: With so many options for everything, customers want personal and tailored recommendations. Social sharing and input when you shop, guides and tutorials etc. Solutions to provide help in exploration phase of the customer journeys, selecting dinners and provide grocery basket for pickup, tinder your style for fashion and online subscription models. Conclusion: As we start to plan for 2024, the retail industry is on the cusp of exciting transformations, with digital technologies playing an instrumental role in shaping its future. Retailers must not only stay abreast of these emerging trends but also strategically implement these technologies to stay competitive. By leveraging these advancements, they can enhance customer satisfaction, streamline operations, and foster business growth. Moving from Test to Production: - Sophisticated AI and Machine Learning: AI's role in retail is set to expand in 2024, with advanced AI algorithms driving personalized customer experiences. AI-powered virtual assistants will provide personalized recommendations and assistance, supplementing human representatives. AI-created products on-demand might also gain traction. Moreover, these technologies will not only redefine the shopping experience but also push the boundaries of what is possible in the retail sector. They will allow retailers to explore new business models, create novel customer experiences, and make their operations more sustainable and efficient. As we look forward to 2024, it's clear that the future of retail is not just about surviving but thriving in this new digital era. This exciting journey of transformation promises to unlock unprecedented opportunities for retailers ready to embrace these next-generation technologies. - Extended Reality (XR): The fusion of Augmented Reality, Virtual Reality, and Mixed Reality into Extended Reality will redefine customer shopping experiences. XR will enable customers to virtually try on clothes, visualize furniture in their homes, and even tour virtual stores, bridging the gap between physical and digital shopping. 48

50. A Global Leader in Education and Innovation rom Resilience to Success: The Impact of Women F What does it take to be a successful leader in the technology industry? How do women overcome the challenges and stereotypes that often limit their opportunities and potential? For Serena Sacks-Mandel, the answer is simple: be resilient, not comfortable. She believes when we are resilient and persistent, while pursuing excellence and learning from failures, while making a positive difference in the world, we become successful on our own terms. Leading the Way in Education and Technology Leaders Serena Sacks-Mandel has been working in the technology and business fields for over three decades, starting as a marketing representative, program manager and then progressing to senior executive roles. She has always been fascinated by the power of technology to solve problems, create opportunities, and enhance lives. She has also been a lifelong learner, constantly seeking new knowledge and skills to stay ahead of the curve. Her passion for education and technology led her to join Microsoft in 2020, where she is responsible for providing end-to-end education solutions and contributing to Microsoft's involvement in the AI revolution. She works closely with educators and learners around the world, empowering them with the tools and resources they need to achieve more. She is also finalizing her inaugural book, dedicated to inspiring the next generation of leaders, particularly focusing on women in technology. As the Chief Global Technology Officer for Education at Microsoft, Serena Sacks-Mandel has a wealth of experience and expertise in transforming the education sector with technology. She has been recognized for her leadership and achievements as a former CIO for Florida Virtual School and Fulton County Schools, where she improved student outcomes and supported women in technology. She is also an author, speaker, and mentor, who is passionate about inspiring the next generation of leaders, especially women in tech. Empowering Every Individual to Achieve More Microsoft's mission is to empower every individual and organization on the planet to achieve more. This is not just a slogan, but a guiding principle that shapes everything the company does, especially in the education sector. Serena In this article, we will explore how Serena Sacks-Mandel rose to the top of her field, what drives her mission and vision, and what advice she has for aspiring women in technology. Sacks-Mandel shares this mission and vision and strives to make a meaningful impact in the field of education. She believes that education is the key to unlocking human potential, and that technology can play a vital role in enhancing learning outcomes, fostering collaboration, and promoting inclusion. She also believes that education is a human right, and that everyone should have access to quality education, regardless of their background, location, or circumstances. innovators, and changemakers. She wants women to be confident, courageous, and compassionate. She also wants women to be aware of the barriers and biases that still exist in the industry, and to challenge them with facts, evidence, and action. She cites research that shows the positive impact of women in executive positions and corporate boards on a company's performance and profitability. She also points out the benefits of having a diverse and inclusive workforce that reflects the diversity of the customer base and the society. To achieve this goal, she works with a team of experts and partners to deliver solutions that align with the needs and aspirations of educators and learners. She listens to their feedback, learns from their experiences, and adapts to their changing expectations. She also advocates for diversity and inclusion, recognizing that different perspectives and backgrounds contribute to innovation and excellence. She calls for a culture change that goes beyond slogans and policies, and that embeds diversity, equity, and inclusion in every aspect of the organization. She advocates for a culture that values and respects differences, that fosters collaboration and innovation, and that empowers and uplifts everyone. She invites men to join the cause and to be allies, sponsors, coaches, and colleagues for women in technology. Thriving in the Technology Industry The technology industry is a dynamic and competitive field, where challenges and opportunities abound. For women, the challenges are often magnified by the lack of representation, recognition, and support. Serena Sacks- Mandel acknowledges that there is no one-size-fits-all formula for success, and that every woman has her own unique strengths, interests, and goals. She also urges women to take charge of their own destiny, and to pursue their education and career goals with determination and enthusiasm. She reminds women that they are not alone, and that they have a community of supporters and role models who can inspire and motivate them. She also encourages women to be the hero of their own story, and to use their power and influence to help others. However, she also offers some insights and tips based on her own journey and experience. She emphasizes the importance of having a growth mindset, where potential is nurtured rather than predetermined, and where challenges are seen as opportunities to learn and improve. She encourages women to be curious, ambitious, and resilient, and to pursue their passions and dreams, regardless of the obstacles or setbacks they may face. She concludes with a quote from one of her favorite authors, Adam Grant, that captures her philosophy of life and work: “The more I help out, the more successful I become. But I measure success in what it has done for the people around me. That is the real accolade “ 50 She also stresses the value of having a network of allies, mentors, and sponsors, who can provide guidance, feedback, and advocacy. She urges women to seek out and cultivate relationships with people who can help them grow, both personally and professionally. She also advises women to be supportive of each other, and to celebrate their achievements and successes. A Manifesto for Women in Technology Serena Sacks-Mandel has a clear and compelling message for women in technology: You belong here. You have something to offer. You can make a difference. She wants women to embrace their identity and potential as leaders,