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Knowing Your Audience

CRPLAN 3300. Group 3: Cait Harley, Marie Downie ,. Brian Glassner , Corinne Jones, Jordan Selmek , Nichole Martin. Knowing Your Audience. KNOWING YOUR AUDIENCE …. Helps determine the best format for a public meeting Helps in planning the course of a meeting

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Knowing Your Audience

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  1. CRPLAN 3300 Group 3: Cait Harley, Marie Downie,. Brian Glassner, Corinne Jones, Jordan Selmek, Nichole Martin Knowing Your Audience

  2. KNOWING YOUR AUDIENCE… • Helps determine the best format for a public meeting • Helps in planning the course of a meeting • Helps one keep the group’s interest • Helps one to anticipate key questions & concerns • Helps in preparing to handle difficult attendees

  3. Determining The Best Format For A Public Meeting • Anticipating the level of audience participation (based on the type/number of people expected to attend) will allow one to select the best suited meeting format • Ex. • LARGE number of attendees -> • break into smaller groups/Samoan Circles Meeting aimed collaborating with stakeholders -> charrette

  4. Planning The Course Of A Meeting • Knowing your audience and where their interests lie will help one decide on which topics to focus in on and anticipate where the most time will be spent

  5. Keeping The Group’s Interest • Knowing who you are speaking to will help to maintain their interest and better facilitate participation • Ex • Throwing out a slew of numbers/statistics could win over one particular audience and completely lose another • Whether your audience is made up primarily of homeowners vs renters will determine whether you should focus on the long term vs the short term (how a particular change will affect property values vs daily life)

  6. Anticipating Key Questions & Concerns • Knowing who you will be speaking to, their backgrounds and what they care about, will help you to prepare for what questions and concerns will likely be brought up at the meeting • Being prepared decreases the probability of the meeting being derailed and you losing some or all of your credibility

  7. Handling Difficult Attendees • Find out beforehand about potentially difficult attendees and be prepared to address them • Remember that YOU ARE THE EXPERT and act like it

  8. Mr. Ownagenda • This person is often known within the community and it’s best if you meet with them in advance and establish a rapport early on

  9. The Retiree • This person will likely be more invested than the average attendee and have a lot of questions, be prepared with concise answers that will put them at ease

  10. The Environmentalist • If you know the environmental impact may be a concern be ready and able to cite environmental impact studies

  11. CRPLAN 3300 Group 3: Cait Harley, Marie Downie,. Brian Glassner, Corinne Jones, Jordan Selmek, Nichole Martin Political Nuances

  12. POLITICAL NUANCSE TO BE AWARE OF… • The power structure within a community • Local jurisdiction • The level of support coming from elected officials • Community stakeholders • The power of persistence and repetition

  13. The Local Power Structure • The local political climate has much more to do with the success of an agenda than planning principles do • It’s imperative for you, as a planner, to understand where the decision making power lies within a community

  14. LOCAL JURISDICTION • There can be as many as five different types of local government within any given community • One should be particularly aware of overlap • It’s also helpful to be aware of the existing relationships between elected officials and the general attitude towards planners and their level of involvement

  15. SUPPORT FROM ELECTED OFFICIALS • Differentiate between the champions, the uninformed and the adversaries within local government

  16. Champions • Have the most potential to contribute to and further your cause, establishing a close relationship with them is paramount

  17. The Uninformed • May not know much about planning, they provide an excellent opportunity for education and engagement

  18. Adversaries • Those who oppose and in some cases even fear planning, present an opportunity for outreach

  19. COMMUNITY STAKEHOLDERS • Identifying local citizens or business leaders whose ideas are in line with your cause to be spokespeople can be particularly helpful, especially if they already have a positive/working relationship with elected officials

  20. PERSISTENCE AND REPETITION • Good planning is often the result of hard work over an extended period of time • One should be sure to have a clear message that is geared towards citizen concerns, the economy and quality of life

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