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Accommodating Your Audience

Accommodating Your Audience. Meatrix: Does it create effective. Ethos? Knowledgeable about issue Fair Bridge built to audience Pathos? Concrete language Specific examples and illustration Narratives Words, metaphors, and analogies with appropriate connotations.

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Accommodating Your Audience

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  1. Accommodating Your Audience Mary Jean Harrold

  2. Meatrix: Does it create effective Ethos? • Knowledgeable about issue • Fair • Bridge built to audience Pathos? • Concrete language • Specific examples and illustration • Narratives • Words, metaphors, and analogies with appropriate connotations Mary Jean Harrold

  3. Accommodating Your Audience • One-sided versus multi-sided arguments • Understanding your audience • Treating different views • Appealing to a supportive audience • Appealing to a neutral or undecided audience • Appealing to a resistant audience Mary Jean Harrold

  4. One-sided versus Multisided Arguments • Types of arguments • One-sided… • Multisided… • Research suggests when to use each Mary Jean Harrold

  5. Understanding Your Audience (1) • Book suggests placing audience on scale • May need to “invent” your audience strongly supportive strongly opposed Mary Jean Harrold

  6. Understanding Your Audience (2) • Try to assess what audience knows • Audience for term paper?? • Other examples of audiences for whom you may write??? • Determine level of background to give • Too little leads to?? • Too much leads to?? • Determine level of formality • Use of “I” or “we” or another actor • Use of active or passive voice • Understanding audience may take more time than researching topic!! Mary Jean Harrold

  7. Understanding Your Audience (3) • Understanding audience is problem for professional rhetoricians (e.g., politicians, advertising executives, researchers) • So people since the time of the Sophists have developed a variety of “tricks” to use for assessing and understanding the audience Mary Jean Harrold

  8. Understanding Your Audience (4) • Most of the time, you know the audience because you’re part of the audience • If you’re part of the audience, what will you know about them? • Examples?? • If not part of audience, don’t consider individuals, but consider an abstraction of theaudience—what they know, what they expect, how they will react • Examples?? Mary Jean Harrold

  9. Understanding Your Audience (5) • Understand discourse conventions • Flow of words for that interpretive community who somehow set the rules • How can you find out about discourse conventions? • What are some examples of interpretive communities and their discourse conventions? Mary Jean Harrold

  10. Treating Different Views (1) • Appealing to a supportive audience • What approach should you use? • What are some examples? • Appealing to a neutral or undecided audience • What approach should you use? Mary Jean Harrold

  11. Treating Different Views (2) • Appealing to a supportive audience • What approach should you use? • What are some examples? • Appealing to a neutral or undecided audience • What approach should you use? • Toulmin argument: • claim • reason (grounds to support reason) • warrant (backing to support warrant) Mary Jean Harrold

  12. Treating Different Views (3) • Rebutting evidence—how? Mary Jean Harrold

  13. Treating Different Views (4) • Appealing to a resistant audience • Delayed thesis • Rogerian Mary Jean Harrold

  14. Discussion (in groups of 5) • What is the thesis of the Meatrix? • What type of audience does it target? Explain? • Suppose the audience is resistant, give an outline of either a delayed-thesis or Rogerian argument for the same thesis Mary Jean Harrold

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