Text Message Recall Key Metrics

1. Text Message Recall Key Metrics • Among the 80 customers who took the 5-Day SMS Survey: • More than three-quarters, 78% (62 customers), of these customers had unaided recall of the 5-Day text message; while 22% (18 customers) did not. • Of these 62 customers that DID remember receiving the text message, 95% of them (59 customers) remembered getting the specific 5-day message. • Among the 53 customers who took the 30-Day SMS Survey: • 62% (33 customers), of these customers had unaided recall of the 30-Day text message, while 38% (20 customers) did not. • 70% (37 customers) of these customers had aided recall of the text message, while 30% (16 customers) did not. 80 customers 62 customers Total Number of Customers Signed Up for the Trial Number of Customers With Unaided Recall of the 5-Day SMS 53 customers 37 customers 33 customers Total Number of Customers Who Took 30-Day Survey Number of Customers With Unaided Recall of the 30-Day SMS Number of Customers With Aided Recall 30-Day SMS Content Base = 80 customers that received the 5-day SMS 53 customers that received the 30-day SMS Q. In the past three/ten days, do you remember getting an SMS text message about XYZ club? Q. In the past three days, do you remember getting an SMS text message with the following information: “Thank you for purchasing the XYZ Club Super Saver pack!  To learn more about your club click continue.” Q. In the past ten days or so, do you remember getting an SMS text message with the following information: “If you haven't already, don't forget to use your XYZ club credits this month! Don't know how? Click below to continue:” PROPRIETARY AND CONFIDENTIAL - Not to be disclosed without written permission