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Exhibitions and Events The Industry that Brings Buyers and Sellers Together

Exhibitions and Events The Industry that Brings Buyers and Sellers Together. presented by:. www.iaee.com. Exhibitions and events have existed for thousands of years. References to fairs in the Bible. Connections between fairs and holy days. Fairs educate the public.

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Exhibitions and Events The Industry that Brings Buyers and Sellers Together

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  1. Exhibitions and EventsThe Industry that Brings Buyers and Sellers Together presented by: www.iaee.com

  2. Exhibitions and events have existed for thousands of years. • References to fairs in the Bible. • Connections between fairs and holy days. • Fairs educate the public. • Fairs continue to evolve.

  3. Exhibitions and events serve basic business goals and needs. • Bring buyers and sellers together • Display products/services • Educate • Networking

  4. Elements of an Exhibition/Event A typical exhibition may also include: • General learning sessions • Receptions • Awards presentations • Industry keynote speech • Workshop education sessions • Board of Directors and other committee meetings • Recreational activities such as golf and tennis

  5. Exhibitions drive economic impact.

  6. U.S. Economic Impact • Direct Spending = $122.31 billion • Direct Taxes = $21.4 billion • Direct Employment = 1.71 million jobs Source: 2005 Economic Impact Study released by the Convention Industry Council

  7. More Than 13,000 Exhibitions • According to the Center for Exhibition Research (CEIR), a not-for-profit exhibition industry research organization, the exhibition industry comprises 11 key industry sectors. • The basis for this universe is the Exhibition Industry Census, which catalogued over 13,000 events with at least 3,000 net square feet of exhibit space. Approximately 10,000 events are business-to-business exhibitions and the remaining 3,000+ events are business-to-consumer shows.

  8. Business-to-business Exhibitions Source: 3rd Annual CEIR Index

  9. The Places to Be Source: Tradeshow Week and Reed Business Information “Tradeshow Industry Outlook”

  10. The Global Picture in 2008 Source: Meetings & Conventions magazine’s “2006 International Meeting Planner Survey”

  11. Technology is enriching the exhibition and event experience. • Technologies now allow attendees and exhibitors to schedule appointments in advance of the event. • Matchmaking software allows buyers and sellers to find each other before, during and after an event. • Lead retrieval programs permit exhibitors to obtain live-time demographic data about buyers who visit their booth. • Email marketing helps build interest and attendance. • Online marketing and commerce build sales. • Webcasts, podcasts and streaming video extend information to audiences beyond those who attend and extend the life of the show.

  12. Nothing rivals the power of face-to-face. • There is obviously something powerful that makes all of us crave the face-to-face experience. • Exhibitions are clearly the most dynamic way that buyers and sellers can communicate with each other.

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