The impact of advertising on buying behavior-TATA TEA “JAAGO RE” Ad

1. The impact of advertising on buying behavior-TATA TEA “JAAGO RE” Ad

2. Objective of Study • To figure out the impact of the Jaago re advertisement for the product and impact of the advertisement on the buying behavior www.pptmart.com

3. Area of Study Lucknow www.pptmart.com

4. video www.pptmart.com

5. About the Ad Tata Tea launched a very successful campaign, “Jaago Re”, a couple of years back. The aim was to motivate everyone to exercise their right of vote. The campaign was a mix of CSR and building brand image. www.pptmart.com

6. How do you agree to these statements a) Advertisement is essential to the prosperity of my country’s economy www.pptmart.com

7. b) Advertisement provides necessary information about the product www.pptmart.com

8. c) Today there is too much advertising, it is waste of money and bothers my life www.pptmart.com

9. d) Advertising makes your buying decision easier www.pptmart.com

10. Which tea brand has creative advertisement? www.pptmart.com

11. Does advertisement influences your perception towards the product? www.pptmart.com

12. How well do you remember the Tata Tea Jaago Re advertisement www.pptmart.com

13. For how long have you been using the Tata Tea? www.pptmart.com

14. What was the reason for choosing Tata Tea www.pptmart.com

15. how well did the advertisement of Tata Tea catch your attention www.pptmart.com

16. When I see the Tata Tea advertisement I (Rank 1 to 4) [4 Being highest] Get Involved www.pptmart.com

17. Like to Observe www.pptmart.com

18. Like to be Active www.pptmart.com

19. Evaluate things www.pptmart.com

20. While purchasing Tata Tea did advertisement played any role www.pptmart.com

21. You believed in this advertisement because www.pptmart.com

22. FINDINGS • Majority of the respondents are neutral to the relationship between advertisement and economic growth. • More information needs to be given and that too clearly. • Companies should refrain from giving too many advertisements. • Advertisements makes buying decision a lot easier. • Tata Tea has creative ad campaigns www.pptmart.com

23. FINDINGS contd… • Advertisements can change perception of the people regarding the product and the brand. • Jaago Re ads catches the attention and they are very catchy • People like to observe the ads. • Jaago re advertisements played a vital role while purchasing. • In the Jaago re advertisement people basically liked the idea. www.pptmart.com

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25. About the Ad • In this ad they have compared the tea leaves with the currency • notes • This ad majorly focuses on the corruption that is prevailing in the • government hierarchy. • Through this ad an awareness against bribery is being spread. www.pptmart.com

26. CONCLUSION Jaago Re advertisement has been of great help to the Tea marketer in enhancing the customer base and increasing the brand awareness. People also like the idea behind the advertisements i.e. highlighting any social issue. www.pptmart.com

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