180 likes | 354 Views
SWISS BUSINESS HUB ITALY. The experience of the Swiss Chamber of Commerce in Italy Alessandra Modenese Kauffmann Yverdon-les-Bains May 24th 2002. Table of contents. Background Preliminary phas e What is SBH Italy? The CCSI for the OSEC BNS Osec for CCSI Activity
E N D
SWISS BUSINESS HUB ITALY The experience of the Swiss Chamber of Commerce in Italy Alessandra Modenese Kauffmann Yverdon-les-Bains May 24th 2002
Table of contents • Background • Preliminary phase • What is SBH Italy? • The CCSI for the OSEC BNS • Osec for CCSI • Activity • Organization Chart SBH ITALIA • First results … • … and Work in progress! • First appraisal
Background: New Law • External network to support Swiss SMEs abroad • In the centre of main economic interest • Following the principle of rationalization of financial effort
Background Strength of a Chamber of Commerce • Mission • Location • Stable Structure • Know-how (team/members) • Services oriented
Preliminary phase(12 months) • Evaluation of the local situation in respect to the aim of the law • Evaluation of the characteristics of the CCSI • Agreement with the local Embassy • Contract Osec BNS - CCSI
What is SBH Italy? The economic “one-stop-shop” for Italy
The CCSI for the OSEC BNS Makes available: • the Responsible and the executive manager • infrastructures • Chamber’s services
Osec for CCSI • SBH services promotion; • Assistance and support to the activities; • Intranet platform, data banks VSA on-line and “Swiss Export Directory; helpdesk and discussion forums; the manual “Réseau extérieur”, training.
Activity Information Marketing Consultancy
Country Report Business guide Basic addresses Specialists addresses Fairs and events Major sectors Legal information Tenders Business contacts Information
Consultancy • Individual advice • Official contacts • Contacts with the local business community/networking
Marketing • General marketing • Trade fair and events support • Visitor delegations
First results … 2 mandates: (Oct-Dec 01) • Partner search in field of plastics • Market analysis on special cables Legal, fiscal, accounting consultancy Networking with Italian economic institutions General information: 200 per month (average)
First results … 2 • Training for the Hub • Training/Presentation to the Embassy and the General Consulate • 1 big Event to promote Bilateral Agreements and Interreg III • Firmenberatungstage – Zürig • Patronage of the Swiss Culture Week in Florence • Promotion of Expo 02 • Presence at International Fair “Global Expo”
… and Work in progress! • Business Guide • Set up of 6 quotations for mandates of various kind (partner search, market analysis, market overview) • Event for promotion of Location Switzerland (MI-BS-PD) • Event for promotion of the Swiss Brand “Victorinox” / Design Award (+typical Swiss food & wine)
First appraisal • Very strict cooperation with OSEC • Sinergy • Methology development day by day