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My favorite creative idea

My favorite creative idea. NEW CAMPAIGN STRUCTURE. INVITE A fun offer-display your own picture on James posters all around the area (as part of our ads) INTERACT Make an offer for the space and upload your image to our website SHARE

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My favorite creative idea

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  1. My favorite creative idea

  2. NEW CAMPAIGN STRUCTURE • INVITE • A fun offer-display your own picture on James posters all around the area (as part of our ads) • INTERACT • Make an offer for the space and upload your image to our website • SHARE • “Have you seen who is on the James Ready posters?” (take photo on mobile and share)

  3. What they did next

  4. Brand idea ? Insight • Beers are either national/anonymous/glitzy or overdesigned/overpriced • But what's missing is one that is truely local and as unpretentious as your corner shop Brand idea/position • JR is really a friendly local Creative idea • Create a stir in the town through invitations to share in modest but enjoyable rewards (for local people)

  5. Evaluate James Ready • Attitudes • Behaviour

  6. Evaluate James Ready Attitudes • My local beer • Part of community • Trusted • Good value • Like the people running the company at JR (NB-we tend to trust people and organisations that are close to us/local) Behaviours • Visits to the website • Numbers of pictures uploaded/offers made • Images captured and shared on social networking sites • Local press coverage • Rate of sale per outlet.

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