1 / 11

BEST CREATIVE IDEA

BEST CREATIVE IDEA. ICOM Meeting Singapore November 19, 2004. SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan. WHAT IS THE SYNERGYZER ?. High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing

cortez
Download Presentation

BEST CREATIVE IDEA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BEST CREATIVE IDEA ICOM Meeting Singapore November 19, 2004

  2. SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan

  3. WHAT IS THE SYNERGYZER ? • High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing • The publication started off as a quarterly newsletter on a controlled subscription list • Primary Target - Decision Makers in the Industry • Secondary Target – Future Executives in business schools • Is currently rated as the best editorial content in its segment

  4. OBJECTIVE • To create awareness of standard advertising practices of the world • To motivate and project genuine talent of the industry • Being less than 5 Years Old – Recognition of our competencies • Reach key decision makers who matter on both agency and client side • Reach like minded people in the industry for a genuine ideas interchange

  5. 1st issue

  6. 2nd issue

  7. 3rd issue

  8. 4th issue

  9. 5th issue

  10. HOW SYNERGYZER BENEFITS THE BUSINESS • Has established diversity and wide ranging capabilities of the agency • Has made Synergy the unofficial spokesperson of Ad industry professionals in Pakistan • Is a strong promotional vehicle for Synergy Group • Improves the knowledge level of our own personnel through research and information collection • Has provided a platform for the agency to attract new and fresh talent constantly • A new revenue stream from advertising

  11. The Future • Making the Magazine a bi-monthly publication • Increasing Visibility on Newsstands • Making Synergyzer a web based portal • Synergyzer Awards • Synergyzer Ideas Bank

More Related