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Jay Leno Gets Ready for Prime Time

Jay Leno Gets Ready for Prime Time. Justin Good Ethan Frey Muath Allabun Drew Gault. Background on Jay Leno. Son of an Italian-American insurance salesman and a Scottish immigrant housewife. Grew up in the town of Andover, Mass. Went to Emerson College (Boston).

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Jay Leno Gets Ready for Prime Time

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  1. Jay Leno Gets Ready for Prime Time Justin Good Ethan Frey Muath Allabun Drew Gault

  2. Background on Jay Leno • Son of an Italian-American insurance salesman and a Scottish immigrant housewife. • Grew up in the town of Andover, Mass. • Went to Emerson College (Boston). • Traveled to New York to do stand ups and make a name for himself. • Preformed more than 300 nights. • Strip clubs, Coffee shops, and Casinos.

  3. Background Continued • Started comedy in 1970. • Took over the Johnny Carson’s show and replaced it with his own. (1989) • Resides in Los Angeles.

  4. Jay Leno

  5. Situation • NBC is moving Jay Leno to a 10 pm time slot. It will be called “The Jay Leno Show”. • This incorporates comedy into a schedule that is predominantly drama and crime based series. • What is the significance of this?

  6. Examples of Competing Shows • ABC :Castle, The Forgotten, 20/20. • CBS:CSI Miami, The Good Wife, Numb3rs. • Fox: Local news.

  7. Conclusion and Business Aspect • In a survey 71% of prime-time viewers said they would rather watch a comedy show at 10 pm. • In a 2008 poll by Harris Interactive, Mr. Leno ranked No. 1 favorite TV personality. • Leno would attract more viewers for NBC.

  8. Continued • Leno will provide 46 weeks of new episodes while competitors will have 20-22. • Drama shows cost on average $3 to $15 million. • Jay Leno’s new show will cost $2 million. • This saves NBC money. • NBC hopes Mr. Leno can draw a wide audience. • NBC's prime-time programs has declined 24% since 2006

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