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ASMI Foodservice Program FY 15 Budget

ASMI Foodservice Program FY 15 Budget. April 24, 2014. FY15 Foodservice Budget Overview. Total Budget: $2.2 million dollars – same as FY14. Budget incorporates foodservice committee recommendations. Synergy with retail and consumer PR programs on key messaging.

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ASMI Foodservice Program FY 15 Budget

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  1. ASMI Foodservice Program FY 15 Budget April 24, 2014

  2. FY15 Foodservice Budget Overview • Total Budget: $2.2 million dollars – same as FY14. • Budget incorporates foodservice committee recommendations. • Synergy with retail and consumer PR programs on key messaging. • Plan is designed to cultivate foodservice segment opportunities. • Staff has the ability to revise and adapt programs to support the industry.

  3. ASMI Foodservice Objectives: • Generate increased foodservice demand and product usage via Alaska seafood brand-oriented marketing programs. • Achieve solid differentiation between wild Alaska seafood, farmed and other seafood sources. • Maintain the highest-value perception in targeted foodservice segments – “look of the leader”.

  4. Program & Marketing Operations

  5. Operator & Distributor Promotions

  6. Operator Promotions

  7. Distributor Promotions

  8. Trade Shows & Conferences

  9. Trade Shows & Conferences

  10. Trade Education, Trade Advertising & Trade Relations

  11. Trade Education

  12. Trade Education

  13. Trade Advertising

  14. Trade Advertising

  15. Trade Advertising

  16. Trade Public Relations

  17. Questions? Thank you!

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