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ASMI Foodservice Program FY 15 Budget

The FY15 Foodservice Budget Overview details a $2.2 million budget aligned with foodservice committee recommendations to boost demand for Alaska seafood in the industry. The program aims to differentiate wild Alaska seafood, maintain premium value perception, and adapt strategies for targeted segments. Key operations include trade shows, distributor promotions, and education to support Alaska seafood brand-oriented marketing efforts.

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ASMI Foodservice Program FY 15 Budget

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  1. ASMI Foodservice Program FY 15 Budget April 24, 2014

  2. FY15 Foodservice Budget Overview • Total Budget: $2.2 million dollars – same as FY14. • Budget incorporates foodservice committee recommendations. • Synergy with retail and consumer PR programs on key messaging. • Plan is designed to cultivate foodservice segment opportunities. • Staff has the ability to revise and adapt programs to support the industry.

  3. ASMI Foodservice Objectives: • Generate increased foodservice demand and product usage via Alaska seafood brand-oriented marketing programs. • Achieve solid differentiation between wild Alaska seafood, farmed and other seafood sources. • Maintain the highest-value perception in targeted foodservice segments – “look of the leader”.

  4. Program & Marketing Operations

  5. Operator & Distributor Promotions

  6. Operator Promotions

  7. Distributor Promotions

  8. Trade Shows & Conferences

  9. Trade Shows & Conferences

  10. Trade Education, Trade Advertising & Trade Relations

  11. Trade Education

  12. Trade Education

  13. Trade Advertising

  14. Trade Advertising

  15. Trade Advertising

  16. Trade Public Relations

  17. Questions? Thank you!

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