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Digital Games & Search Future(s)

Digital Games & Search Future(s). Alex Burns (aburns@swin.edu.au) Smart Internet CRC 8 December 2006. Presentation Agenda. Smart Internet 2010 chapter on Digital Games: Update Innovation Models Google Case Study The Future(s) of Search. Case Study: GameLab.

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Digital Games & Search Future(s)

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  1. Digital Games & Search Future(s) Alex Burns (aburns@swin.edu.au) Smart Internet CRC 8 December 2006

  2. Presentation Agenda • Smart Internet 2010 chapter on Digital Games: Update • Innovation Models • Google Case Study • The Future(s) of Search Smart Internet CRC: "Smart Internet 2010"

  3. Smart Internet CRC: "Smart Internet 2010"

  4. Case Study: GameLab “GameLab investigates new forms of play, new kinds of content, new kinds of partnerships with different companies, new ways of learning through games, and new ways of telling stories with games.” ─ Eric Zimmerman, GameLab Smart Internet CRC: "Smart Internet 2010"

  5. Product Box • 20/20 Vision • Remember The Future • Prune The Product Tree • Buy A Feature • Start Your Day • The Apprentice • Me and My Shadow • Speed Boat • Spider Web • Give Them A Hot Tub Smart Internet CRC: "Smart Internet 2010"

  6. “Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.” — Google co-founder Larry Page, Fortune, September 2006 Smart Internet CRC: "Smart Internet 2010"

  7. Google’s Process Chain Process Chain: The sequence of activities undertaken to create value and client deliverables. Customer Experience Grid Computing & Dark Fibre PageRank, Ontologies & 100 C.E. Metrics Search Management Data Centres User Interface Marketing & Strategic Communications: PassionBrands & CEO ‘Brains Syndicate’ • Back-end Admin & Operations Management Staff HR & Project Management Systems Financial & Portfolio Management Governance, Quality Assurance & Risk Management Change Management, IS Planning & Technology Assessment Google’s Organisational Capabilities Smart Internet CRC: "Smart Internet 2010"

  8. Adizes Corporate Lifecycle Smart Internet CRC: "Smart Internet 2010"

  9. Smart Internet CRC: "Smart Internet 2010"

  10. Matrix organisation Aristocracy (Adizes) Systemic problems Organisational silos Fragmented processes No accountability R&D silo conflicts Execution barriers Pure Project organisation Go Go to Prime (Adizes) ‘Chaordic’ approach Hothouse environment Aligned processes Real-Time accountability Generative R&D Perpetual Beta execution Smart Internet CRC: "Smart Internet 2010"

  11. Smart Internet CRC: "Smart Internet 2010"

  12. Search Future(s) • John Battelle (Battelle Media, The Industry Standard) • Database of Intentions as a “social image” of the future • Domain Search • Local Search • Geospatial Search • Enterprise Search • Semantic Web • David Vise (Washington Post journalist) • Googleware • Google Economy Smart Internet CRC: "Smart Internet 2010"

  13. Battelle’s Search Trends • Ubiquity: Web indexes become prevalent • Semantic Web: metadata & tagging information • Personalised Search: Web search that reflects your interests • Domain-Specific Search: search engines for domains • Web Time Axis: archiving and digital continuity • Industry ‘white spaces’ • How to sustain rapid growth in a competitive environment Smart Internet CRC: "Smart Internet 2010"

  14. Contact Details Alex Burns aburns@swin.edu.au alex@disinfo.com 0411 680 287 Smart Internet CRC: "Smart Internet 2010"

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