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SINTTAV SEMINAR. Promote Industrial Relations In Telecom Sector Anticipating , Preparing and M anaging Change. Luís Moura – ZON Multimédia. Lisbon, 10th of A pril 2011. The development of the tablet : slow and fast. 190 BC. XIX Century. 2010.
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SINTTAV SEMINAR Promote Industrial Relations In Telecom Sector Anticipating, PreparingandManagingChange Luís Moura – ZON Multimédia Lisbon, 10th of April 2011
Thedevelopment of thetablet: slowandfast 190 BC XIX Century 2010
What can welearnfromgeneration Y (bornbetween 82-95) GY isconfidentat a time of highanxiety GY valuesopportunityoverjobsecurity
What can welearnfromgeneration Y (bornbetween 82-95) GY preferresponsabilityearlier GY trust superior andwants to workwiththem
What can welearnfromgeneration Y (bornbetween 82-95) GY isfundamentallydifferentfromothergeneration GY are future oriented GY ishighlycollaborative GY trustandrespectauthoritysolongthey are competent, ethicalandauthentic
AVision …. • By 2015, 5bn people will be connected by communications • Mobile and fixed broadband availability will explode • Network traffic will grow a hundredfold, capacity must keep pace • New business models based on innovative thinking will be needed
Top revenue generators in entertainment & media Importance of service for generating revenues (%) • TV services are predicted to become the most important revenue generator for the mobile content industry in five years time, coming after Communities and followed by Music and Games. Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people
New players and business opportunities in interactivity ecosystem Consumer Brands "create & share content" Advertiser Right Owners ISP / Fixed Carrier End User Devices TV Channels Interactive Channel Provider Interactive Application Interactive Application Content Producers Broadcaster Content Aggregators Mobile Network Operators "consume" Content Providers "Usage Patterns" "interact with the program" Market Research Institutes Interactivity brings Telco & Media industry together and enables new business
Changes affecting the workplace • Heightened global competition • Flattened management hierarchies • Expanded team-based management • Innovative communication technologies • New work environments • Higher skill, more services, more knowledge work • Increasingly diverse workforce • Age, sex, values, contingent, international, …
Stated more simply • MORE work • LESS time • FEWER people and resources • FASTER change • MORE competition • “HARDER” work Did I leave anything out …?
How to managelifewiththecompanyprinciples? • Approach • Learn and Understand • Plan and Control • Management Team • Size the opportunity • Think behind the obvious • Identify weaknesses • Having a plan B • Brand and Image • Everything changes with the time • Discipline • Governance
What are the digital competencies? 20% new skills • Technical literacy • Analytical dexterity 80% new skills • Customer centricity • Change perpetuator • Collaborator/connector • Tester/ learning agility
Somethingneverchange … … but rules can bebroken