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a blog is born

a blog is born. http://futureready365.sla.org/ Presented to the SLA San Diego Chapter October 14, 2011. Agenda. Idea Team Goals & Objectives Technology Enrollment Results Active Experiment Lesson Learned YOU. http://futureready365.sla.org. Goals & Objectives. 365 posts

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a blog is born

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  1. a blog is born http://futureready365.sla.org/Presented to the SLA San Diego Chapter October 14, 2011

  2. Agenda • Idea • Team • Goals & Objectives • Technology • Enrollment • Results • Active Experiment • Lesson Learned • YOU

  3. http://futureready365.sla.org

  4. Goals & Objectives • 365 posts • Eat your own dog food (aka walk the talk) • social media • building a tribe • Bright spots • Talk about it • Keep Future Ready front and center • Get others to talk about it • Active experiment

  5. THE NUMBERS 3.4 million hits year-to-date 316,000 plus unique visitors year-to-date

  6. Results A directed conversation Many definitions and perspectives “future ready is…” Contribution leads to belonging/belonging leads to contribution Global nature of the contributors

  7. what did they say… Part of the process of successfully navigating change is having the understanding that paradox is inherent in change. Change is scary AND exciting. Change will affect you in ways that you can’t control, AND you have the opportunity to have some control in the midst of change. Scott Brown 10 Jan

  8. engaging dialogue Just as the chef adds value to raw ingredients by transforming them into a satisfying meal, the info pro can add value to information by creating content ready to consume. ~ Cindy Shamel

  9. what did they say… To be truly future ready, I must make my present behavior as close to my futurebehavior as possible. Dee Magnoni 11 Jan

  10. what did they say… Don’t just imagine, try stuff.  If you have an idea, do something to make it happen. Jump in and explore. Start small with a pilot project. Even mistakes and failure can lead to wildly unexpected innovation. Sharon Morris 9 Feb

  11. engaging dialogue …knowledge is locked away in private databases and … is difficult for a novice to find. That’s where research librarians still hold the key. ~ Guy Kawasaki

  12. Lessons Learned Guy Kawasaki – “don’t let the bozos get you down” Purpose driven project Social media is organic Repetition matters

  13. Applied Science define a higher purpose build a team set "straw man" goals and objectives sell into senior management get a budget and/or resources build a tribe lather rinse and repeat

  14. thanks!Christian GrayBusiness DevelopmentReprints Desk323-806-5856cgray@reprintsdesk.com

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