Presentation to Canadian Manufacturers & Exporters Mississauga September 15, 2010 Grant Manuge Associate Assistant

1. Presentation to Canadian Manufacturers & Exporters Mississauga September 15, 2010 Grant ManugeAssociate Assistant Deputy Minister International Business, Investment& Innovation Branch

2. The Canadian TradeCommissioner Service (TCS) Everywhere you do business Our services are delivered through: • our offices in 150 + cities worldwide • 18 offices across Canada • the online Virtual Trade Commissioner, 24/7 Canada’s most extensive network of international trade professionals

4. Global Commerce Strategy Priorities • Expanding Canadian access to global markets and networks • Boosting Canada’s share of global investment and innovation • Strengthening Canada’s international commercial network in priority markets • Delivering overall high-quality international commerce services to Canadian clients

5. Doing our part to help position Canada favourably in the post-recession global economy THE GLOBAL COMMERCE STRATEGY INTEGRATIVE TRADE MODEL A SECTOR-BASED APPROACH

6. Which Sectors Were Chosen? NOTE: Based on TCS client profile, level of activity, and Canadian Government priorities

8. Building Canada’s economy The TCS promotes Canada’s economic interests in the global marketplace The TCS facilitates: • Export market development • Business leads and contacts • Foreign investment in Canada • Business missions & events • Canadian direct investment abroad • Participation in global value chains • Foreign market access • Technology transfer • Licensing agreements • Joint-venture partnering • Research & development partnerships • Promotion of Corporate Social Responsibility

9. Delivering value to business Leveraging our unparalleled network of contacts around the world and at home, we can help your company succeed globally and lower your costs of doing business through four key services: • Preparation for international markets • Market potential assessment • Qualified contacts • Problem solving

10. Preparing for international markets Trade commissioners at our Regional Offices in Canada can help you: • assess international competitiveness; • decide on target market; • collect market and industry information; and • enhance your international business strategies to export, invest and innovate.

11. Assessing market potential Trade commissioners in Canada and abroad can help you assess your business’ market potential with • market intelligence, and • advice on improving your market penetration strategy. “The TCS took the time to understand our technology and then helped us with a market-entry approach. This saved us time and money!” Nelson Dass, ALTINEX, Mississauga, Ontario

12. Finding qualified contacts Global reach The TCS has contacts abroad that can bolster your business’ success and provide the local knowledge you need. Canadian presence The TCS can link you to the vast Canadian trade network, trade missions, and advise you on trade fairs in your sector. “The TCS is well respected by contacts around the world. When the TCS introduces us to a potential client, that’s one of the best references we can have.” Marc St-Onge, TelcoBridges, Boucherville, Quebec

13. Resolving problems Issues are bound to arise abroad, sooner or later. As Government of Canada officials, trade commissioners have the necessary access, credibility and experience to open doors. “People recognize the significance of the TCS. All over the world the Canadian government is highly perceived and the TCS uses that position to help and support Canadian companies around the globe.” Orlando Morante, Imaging Dynamics, Calgary

14. Doing Business Abroad – TCS Programs 1. Global Opportunities for Associations (GOA) Contribution funding to support national associations undertaking new or expanded international business development activities in strategic markets and sectors for benefit of an entire industry 2. Going Global Innovation (GGI) Supports Canadian companies to pursue international R&D collaborative opportunities through development of partnerships with key players 3. International Science & Technology Partnership Program (ISTPP)Supports bilateral research projects which have potential for commercialization between Canada and identified partner countries (China, Brazil, India, Israel) 4. Investment Cooperation Program (INC) Supports responsible, developmentally beneficial, private sector engagement in developing countries through cost-share contributions of certain activities http://www.tradecommissioner.gc.ca/eng/funding/home.jsp s

15. Doing Business Abroad – Investment Cooperation Program Does not fund investment but shares certain expenses for activities to assess prospective investment prior to committing funds, and/or to enhance developmental impact of investments and qualified professional services contracts Non-refundable contributions follow four stages of project life cycle:

16. CanadExport e-Magazine • Official e-magazine of Trade Commissioner Service • Includes: • Timely articles & podcasts on latest trade issues and trends • “Ask the TCS”: A regular interactive feature offering practical advice from trade commissioners • Export USA Webinars On-Demand • National and international events calendar • Available via RSS feeds and on iGoogle • Website: canadexport.gc.ca

17. Virtual Trade Commissioner Markets are constantly changing.The VTC allows you to receive the latest insights: • secure, direct access to current market reports, country information, business opportunities, sector-specific news, trade events and more • personalized access to over 1,000 trade commissioners in Canada and abroad plus assistance from Agriculture and Agri-Food Canada, Export Development Canada and Canadian Commercial Corporation

18. Contact us today The Canadian Trade Commissioner Service Everywhere you do business 110+ years of experience 150+ cities worldwide 18 regional offices across Canada tradecommissioner.gc.ca TCS General Enquiries: 1-888-306-9991 TCS Twitter feed: TCS_SDC