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Technical SEO: Everything You Need To Know

Technical SEO is the technique of ensuring that how well a search engine spider crawls a website and index a content. In order to improve organic search ranking, technical aspects of your site should fulfil the requirements of modern search engines. Some of the major aspects of Technical SEO include crawling, indexing, rendering, website architecture, site speed and so on.<br><br>

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Technical SEO: Everything You Need To Know

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  1. (https://orkasocials.com/) Home (https://orkasocials.com/) About us (https://orkasocials.com/about/) SEO Services  (https://orkasocials.com/search-engine-optimization/) Technical SEO: Everything You Need To Know Blog (https://orkasocials.com/blog/) Contact (https://orkasocials.com/contact/) Let’s Talk (https://orkasocials.com/contact/)   (https://orkasocials.com) > Technical SEO (https://orkasocials.com/category/technical-seo/) > Technical  Orka Socials (https://orkasocials.com/author/developer/) -  6 months ago -  Technical SEO (https://orkasocials.com/category/technical-seo/) Search Technical SEO is the technique of ensuring that how well a RECENT POSTS search engine spider crawls a website and index a content. In How to Write a better order to improve organic search ranking, technical aspects of SEO Content? your site should ful?l the requirements of modern search (https://orkasocials.com/ engines. Some of the major aspects of Technical SEO include seo-content-outline/) crawling, indexing, rendering, website architecture, site speed and so on. Everything about Keywords: Things no one told you before | What's Inside? Why is technical SEO important? What are the most important components of technical SEO? Create an XML Sitemaps Check for robots.txt Setup Google Analytics Setup Google Search Console Set a preferred Domain version of your site Make Your Website Connection Secure (via HTTPS) Site Structure  Use Breadcrumb Menus & Navigation Use the Correct URL Structure Speed Up Your Website Mobile Friendliness FAQs (https://orkasocials.com/ keyword-for-seo/) YouTube SEO tips 2020 (https://orkasocials.com/ youtube-seo-tips-2020/) Copywriting Vs Content Writing- the actual difference See the steps we are taking to fight the coronavirus (COVID-19) pandemic (https://orkasocials.com/ LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) copywriting-vs-content- writing-the-actual- DISMISS difference/)

  2. Consider Using AMP Eliminate Dead Links Use Rel=Canonical on Duplicate Pages Use Hre?ang For Multilingual Sites Implement Structured Data Markup Final Thought An Ultimate WordPress Security Checklist 2020 (https://orkasocials.com/ wordpress-security- checklist/) RECENT COMMENTS Why is technical SEO important? Bouncy Castle Rental The main goal of technical SEO is to optimize the infrastructure (https://bouncycastleren of a website. With technical SEO, you can help search engines tal.com.sg/bouncy- access, crawl, interpret and index your website without any castle/) on YouTube SEO hassle. tips 2020 (https://orkasocials.com/ What are the most important components of technical SEO? youtube-seo-tips- 2020/#comment-275) Bouncy Castle Hire Technical SEO plays a huge role in impacting your organic Singapore search ranking. That’s why it is regarded as a foundational (https://bouncycastleren element of SEO. In this section, I will be covering up all those tal.com.sg/) on YouTube aspects of technical SEO that helps to improve site visibility in a SEO tips 2020 search engine.  (https://orkasocials.com/ youtube-seo-tips- Create an XML Sitemaps 2020/#comment-273) Bouncy Castle Rental Singapore (https://bouncycastleren tal.com.sg/bouncy- castle/all-large-castles/) on YouTube SEO tips In simple terms, a sitemap is an XML ?le that contains all 2020 important pages of your website. A simple analogy could be your (https://orkasocials.com/ resident road linked from the main road. If someone likes to visit youtube-seo-tips- your home they simply need to follow the path created from the 2020/#comment-270) source. Sitemaps is basically a pathway for crawlers to ?nd all those pages of your website. Search Even more, a sitemap tells a crawler which pages and ?les you think are important in your site, and also provides valuable information about these ?les: for instance, when the page was See the steps we are taking to fight the coronavirus (COVID-19) pandemic last updated, how often the page is changed, and any alternate LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) language versions of a page. DISMISS Before generating sitemap you should be aware of:

  3. Decide which pages on your site should be crawled by Google, and determine the canonical version of each page.  Decide which sitemap format you want to use. XML sitemap is recommended for web crawler whereas HTML sitemap is for user navigation.  Make your sitemap available to Google by adding it to your robots.txt ?le or directly submitting it to Search Console. How to create sitemap? If you are a WordPress user, you probably have installed the Yoast SEO plugin. Yoast automatically generates a sitemap of your site. Like most of the other SEO plugins, they do it automatically.  You can easily view a sitemap in yoast simply clicking (SEO>General>Features>XML Sitemap) You can also create a sitemap manually using third-party tools like screaming frog and even online using a sitemap generator (https://www.xml-sitemaps.com/). Check for robots.txt Robots.txt ?le lives in the root of your website. It instructs web robots typically called search engine bots how to crawl pages on their websites. Robots.txt guides the web crawler which pages to access and index and which pages not to. For example, disallowing admin login path in your Robots.txt. Keeping the search engines from accessing certain pages on your site is essential for both the privacy of your site and for your SEO. Learn more on optimizing robots.txt for SEO (https://moz.com/learn/seo/robotstxt).  If you haven’t created robots.txt, you can do it easily using Yoast, See the steps we are taking to fight the coronavirus (COVID-19) pandemic if you are a WordPress user. Simply go to (SEO>Tools>File LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) editor). After clicking to ?le editor, robots.txt ?le will be created automatically. DISMISS

  4. You can also simply create a robots.txt manually. Just create a notepad ?le with .txt extension along with valid rules on it. Then upload it back to your hosting servers. Setup Google Analytics Google Analytics is a web analytics service that typically used for tracking and reporting website traf?c. Setting up google analytics is the initial steps of SEO where you can interpret data like traf?c, traf?c source and even page speed. Interestingly, it also acts as an SEO tool to ensure google penalty or ranking ?uctuation simply evaluating traf?c history.  If you are just starting out, kindly visit this guide on setting up analytics (https://support.google.com/analytics/answer/1008015? hl=en).  Setup Google Search Console See the steps we are taking to fight the coronavirus (COVID-19) pandemic LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) Google Search Console is a free tools offered by Google that helps you to monitor, maintain, and troubleshoot your site’s DISMISS presence in Google Search results.

  5. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.The main reason to use this tools as it allows webmasters to check indexing status and optimize visibility of their websites. If you are new to GSC, please follow this steps before setting up an account (https://support.google.com/webmasters/answer/9274190? hl=en).  Set a preferred Domain version of your site You need to check that only one canonical version of your site is browseable. Technically having multiple URLs for the same pages leads to duplicate content issues and negatively impact your SEO performance. For instance,  http://example.com http://www.example.com https://example.com https://www.example.com In the above example, there is a possibility that anyone can type any URL in the address bar. Make sure to maintain only a single canonical version of URLs (for example: https://example.com) and rest should be either redirected (301) or must use canonical URL pointed to a preferred version.   See the steps we are taking to fight the coronavirus (COVID-19) pandemic Make Your Website Connection Secure (via HTTPS) LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) DISMISS

  6. In past, Google was not much concerned about HTTPS in every site. In 2014 Google announced that they wanted to see ‘HTTPS everywhere’, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. From here Google indirectly wants to say using SSL can be a Ranking Signal. Using SSL doesn’t mean you are optimizing for Google, it means you are taking care of users data privacy too and ultimately your site security (https://orkasocials.com/wordpress- security-checklist/).    So, if you are still using an unencrypted version of URL(HTTP), its time to switch to https. This can be done by installing an SSL certi?cate on your website.  Learn more on con?guring SSL certi?cates for your website (https://www.wpbeginner.com/wp-tutorials/how-to-add-ssl-and- https-in-wordpress/). Site Structure  Site structure or architecture tells how you organize your website contents. It’s better to have a solid understanding on a structuring site before working on it. Site structure should answer the query like: How website content is grouped? How are they linked? See the steps we are taking to fight the coronavirus (COVID-19) pandemic How can it be accessed?  LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) DISMISS

  7. Proper site structure improves user experience and ultimately boosts a site organic search ranking.  Google hates sites that are poorly maintained. Furthermore, maintaining a simple SEO friendly site architecture helps spider to crawl entire content without dif?culty. Image Source: Backlinko As Google stated in their of?cial website (https://www.google.com/search/howsearchworks/mission/)” Our mission is to organize the world’s information and make it universally accessible and useful.” Google rewards sites that are well maintained.  Use Breadcrumb Menus & Navigation A breadcrumb menu is a set of links at the top or bottom of a page that allows users to navigate to a desired pages that can be either homepages or category pages. A breadcrumb menu serves two main purposes:  Easier navigation to a particular page without having to press the back button on their browsers. It helps search engine to understand the structure of a website. See the steps we are taking to fight the coronavirus (COVID-19) pandemic LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) Implementing breadcrumbs is prominent in SEO as they are highly recommended by Google. DISMISS

  8. If you don’t already have breadcrumbs enabled, make sure that they are enabled. If you are a WordPress user, you can add Breadcrumb Navigation using Breadcrumb NavXT Plugin. Here is a quick guide on con?guring breadcrumbs (https://www.wpbeginner.com/plugins/how-to-display- breadcrumb-navigation-links-in-wordpress/). In case if you are seeking for an online marketing agency that offers a wide range of SEO services (https://orkasocials.com/search-engine- optimization/), Orka Socials is happy to help you. Use the Correct URL Structure Source: Websparrow The next item in your technical SEO list is to maintain the SEO friendly URL structure of your website. By URL structure we mean the format of your URLs. Best SEO practices dictate the following about URLs: Use lowercase characters Use dashes (–) to separate words in the URL Avoid using unnecessary character like underline(_) in URL slug See the steps we are taking to fight the coronavirus (COVID-19) pandemic Make them short and descriptive LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) Use your target keywords in the URL without keyword stuf?ng DISMISS

  9. If you are a wordpress user, you can make it SEO friendly navigating to (Setting>Permalinks) and select URL structure by post name.  In general, once you de?ne the format of your permanent link structure, the only thing you will have to do is to optimize your URLs when publishing new content. Speed Up Your Website Google clearly stated that site speed is one of a ranking factors. Google is mentioning the importance of speed (https://orkasocials.com/google-core-web-vitals/) in all their SEO recommendations and studies con?rm that faster websites perform better than slower websites. Google loves to see sites that provides a great user experience.  Tackling website speed is a technical issue and it requires making changes to your website and infrastructure to get good results. First things is to determine your site speed using most popular See the steps we are taking to fight the coronavirus (COVID-19) pandemic tools: LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) Google Page Speed Insight (https://developers.google.com/speed/pagespeed/insights/) DISMISS Gtmetrix (https://gtmetrix.com/)

  10. Webpage Test (https://www.webpagetest.org/) Pingdom (https://www.pingdom.com/) The above tools will give you some recommendations on what you need to change to improve your speed but as I mentioned above it’s a technical issue and you may have to hire a developer to help you. Image Source: CrazyEGG In general, below are some tips on optimizing site speed: Upgrade your server to use 64 bits operating system Upgrade to the latest version of PHP Optimize the size of your images. There are tools to help you do this without losing quality. Minimize use of unnecessary plugins Upgrade WordPress and all plugins to the latest versions Use Minimalist/Lightweight WordPress Theme. Better to invest in custom made theme. Optimize and minify your CSS and JS Files Leverage a browser caching plugin Avoid adding too many scripts in the <head> of your website Use asynchronous javascript loading Do a security audit and ?x loopholes Mobile Friendliness See the steps we are taking to fight the coronavirus (COVID-19) pandemic Having a mobile-friendly website is mandatory. Most probably LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) the majority of your users are on mobile and with the introduction of the mobile-?rst index by Google, if you don’t DISMISS

  11. have a fast, mobile-friendly website your rankings will likely to suffer. Mobile-friendliness is part of technical SEO because once you have a mobile-friendly theme, that is properly con?gured, you don’t have to deal with this again. The ?rst thing to do is to check the mobile-friendliness of your website using Google Mobile Friendly Test (https://search.google.com/test/mobile-friendly). If your website doesn’t pass the test, you have a lot of work to do and this should be your ?rst priority. Even if it does pass the test, there are a number of things you need to know about mobile and SEO. Your mobile website should have the same content as your desktop site. With the introduction of the mobile-?rst index, Google will try and rank mobile websites based on their mobile content so any content that you have on the desktop should also be available on mobile. Consider Using AMP See the steps we are taking to fight the coronavirus (COVID-19) pandemic LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) Image Source: Relevance DISMISS

  12. Accelerated Mobile Pages is a relatively new concept introduced by Google in its effort to make the mobile web faster. In simple terms, with AMP you provide a version of your website using AMP HTML which is an optimized version of normal HTML. Once you create AMP pages for your website these are stored and served to users through a special Google cache which loads faster (almost instantly) than mobile-friendly pages. AMP pages are only accessible through the Google Mobile results or through other AMP providers such as Twitter. There is a long debate in the SEO community as to whether you should adopt AMP pages, there are both advantages and disadvantages from using this approach. Eliminate Dead Links A 404 error or dead links means that a webpage cannot be accessed. This is usually the result of broken links. These errors prevent users and search engine robots from accessing your webpages, and can negatively affect both user experience and search engine crawlability. This will in turn lead to a drop in traf?c driven to your website. If a web page returns an error, remove all links leading to the error page or replace it with another resource using 301 redirection. See the steps we are taking to fight the coronavirus (COVID-19) pandemic Use Rel=Canonical on Duplicate Pages LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) DISMISS

  13. Webpages are considered duplicates if their content is 85% identical. Having duplicate content may signi?cantly affect your SEO performance. Google will typically show only one duplicate page, ?ltering other instances out of its index and search results, and this page may not be the one you want to rank. Add a rel=”canonical” link to one of your duplicate pages to inform search engines which page to show in search results. Use a rel=”next” and a rel=”prev” link attribute to ?x pagination duplicates. Even more, instruct GoogleBot to handle URL parameters differently using Google Search Console (https://www.google.com/webmasters/tools/crawl-url- parameters). Mostly in e-commerce site, handing URLs parameter is a daunting task along with faceted navigation. In the case, you can easily make is SEO friendly excluding some URLs parameter from Google Search Console. See the steps we are taking to fight the coronavirus (COVID-19) pandemic LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) DISMISS

  14. Use Hreflang For Multilingual Sites Hre?ang is an HTML attribute used to specify the language and geographical targeting of a webpage. If you have multiple versions of the same page in different languages, you can use the hre?ang tag to tell search engines like Google about these variations. This helps them to serve the correct version to their users. Image Source: Moz Implement Structured Data Markup See the steps we are taking to fight the coronavirus (COVID-19) pandemic LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) DISMISS

  15. Structured data or Schema markup is gaining more and more important is the last couple of years. Interestingly it has been heavily used my webmasters comparing to past.  In simple terms, structured data is code you can add to your web pages that is visible to search engine crawlers and helps them understand the context of your content. It’s a way to describe your data to search engines in a language they can understand. It is bit technical and regarded as an aspect of technical SEO because you need to simply add a code snippet so that it can be re?ected in search results. If you a wordpress user, you can easily implement even without schema markup plugins (https://techprofet.com/add-faq- schema-wordpress-without-plugin/).  What is the benefit of using structured data? It can help you enhance the appearance of your listings in the SERPS either through featured snippets, knowledge graph entries, etc and increase your click-through-rate (CTR). Final Thought Technical SEO covers a broad range of areas that need to be optimized so that search engine spider will crawl, render and index your content with comfort. In most of the cases if it is done properly with respect to SEO guidelines you don’t have a problem during the complete site audit (https://orkasocials.com/seo-site-audit/). The word “technical” relies that you need to have a sound knowledge of technical aspects like robots.txt optimization, page speed optimization, AMP, Structured data and so on. So be mindful at the time of implementation. Do you have any question regarding technical SEO? Feel free to ask us within comment below. Happy Reading See the steps we are taking to fight the coronavirus (COVID-19) pandemic LEARN MORE (HTTPS://ORKASOCIALS.COM/COVID-19-HOW-TO-PROTECT-YOURSELF/) DISMISS  YOU MIGHT ALSO LIKE

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