IBM WebSphere - решения для повышения эффективности работы организаций и предприятий

1. IBM WebSphere - решения для повышения эффективности работы организаций и предприятий Киев, 25 Сентября 2003 Олег Письменский Oleg_Pismenski@ru.ibm.com Title slide

2. Today’s Enterprise IT Environment IT environments are increasingly heterogeneous and complex. Legacy Systems and Applications Databases Value Chain Extranets Intranets Internet Networks Transactions Customers The role of modern middleware is to integrate and simplify. Updated 05/03

3. IBM WebSphere Software The leading software platform for e-business on demand Optimize Operations Integrate applications & automate business processes for operational efficiency and business flexibility Strengthen Relationships Enhance customer, partner, employee and supplier user experiences for optimal satisfaction Reduce Business Risk Rely upon a high-quality foundation to rapidly build & deploy applications for high-performance e-business on demand

4. WebSphere Software Platform

5. Strengthening Relationships • Increase Productivity and Save on Expenses • Collaborative capabilities deliver immediate cost savings to global teams • Cooperative portlets share information improving employee productivity • Targeted information delivery for personalized access to content, • on demand • Simplify Access to Resources • Extend reach beyond desktop to mobile and embedded devices • Voice enable portals to streamline user interactions for immediate cost savings • Single point of secure access to content, applications and people • Enhance Business Relationships • New channels for customer acquisition through on-line marketplaces • Build partner and supplier relationships with integrated business processes • Customer retention via personalization for one-to-one marketing and appeal A better way to connect people, processes and content

6. Capabilities of WebSphere Portal CRM Application User Perspective SCM Application Integration “at the glass” Content Management Collaboration eHR Syndicated Content Secure Access Rapid, Role-based Deployment Scalability & Reliability • Collaboration • Personalization • Customization • Navigation • Single Sign On • People Awareness Web Services IT Perspective

7. IBM WebSphere Software Platform:Strengthen Relationships WebSphere Portal A single point of personalized interaction with applications, content, processes and people WebSphere Commerce Powerful sell- and buy-side solutions to handle the challenges encountered in customer and trading partner environments WebSphere Everyplace Software for extending e-business applications to mobile devices WebSphere Voice Software for enabling natural voice interactions with applications and data Portals help your employees, customers and trading partners gain convenient, customized access to your business information and applications. Your portals have to provide rich function—such as the ability to check a customer’s order status—to help your employees work more efficiently, whether in the office or on the road.

8. IBM WebSphere Portal Family A single point of personalized interaction with applications, content, processes and people Portal Experience Provides the capability for developing, deploying and maintaining advanced enterprise portals Portal Extend Allows your portal users to act on information and applications accessed by collaborating with other portal users. Portal Experience Portal Extend Portal Express Plus Portal Express Portal Enable Portal Enable Enables you to build scalable portals that simplify and speed a user's access to personalized information and applications Portal - Express Designed for Small Medium size businesses, with simple installation, affordable pricing, and function

9. IBM WebSphere Commerce Product Family… Powerful sell- and buy-side solutions to handle the challenges encountered in customer and trading partner environments. Commerce Business Edition Optimizes business processes. Integrates with core applications. Strengthens business relationships with customers, suppliers, and partners and deploys a truly global e-business. Commerce Portal Seamlessly blends commerce and portal modular functionality into a single integrated package. Commerce Business Edition Commerce Professional Edition Moves to the forefront of online selling to consumers. Creates a site that attracts customers and keeps them coming back, achieving fast return on your investment. Commerce Portal Digital Media Enabler Commerce Professional Edition Digital Media Enabler Provides on-line management, sale and distribution of digital assets as well as rich on-line collaboration features that allow teams to select, discuss, and review content over the web. . Commerce Express Commerce Express Delivers comprehensive, easy-to-use functionality to help growing companies do business on the Web--quickly and affordably.

10. IBM WebSphere Everyplace & Voice Families Software for extending e-business applications to mobile devices and enabling natural voice interactions with applications and data Everyplace Access Enterprises Voice Access Everyplace Family Middleware that provides a mobile application platform to access business-critical data and processes Everyplace Server Voice Server Service Providers Voice Family Middleware & Conversational application server that enables WebSphere applications to communicate in a natural user-friendly way Device Mfg. Embedded Everyplace Embedded Voice Embedded Products Middleware, content development tools, customization services, and server integration for a wide variety of devices

11. IBM WebSphere Software Platform:Strengthen Relationships WebSphere Portal A single point of personalized interaction with applications, content, processes and people WebSphere Commerce Powerful sell- and buy-side solutions to handle the challenges encountered in customer and trading partner environments WebSphere Everyplace Software for extending e-business applications to mobile devices WebSphere Voice Software for enabling natural voice interactions with applications and data

12. Optimizing Operations • Deliver business flexibility and responsiveness • Align the IT processes with business priorities • Respond to new business opportunities • Provide business information and alerts for real time decision making • Provide end-to-end business connections • Share business processes internally and externally • Strengthen Partner Relationships through tighter process linkages • Manage process activities end-to-end across the business • Reduce cost and improve business results • Maximize asset re-use by quickly bringing people, application • packages and systems together in new business processes • Drive cost out and accelerate the time to business benefit with business process automation • Improve business results with analysis of process performance and comparison with • simulation results Bridge the gap between LOB and IT

13. Business Integration Market Trends Topping most chief information officers' wish lists this year: technology that helps older software programs work well together. Business Week, January, 2003 40% of CIOs rank integration as a top priority while only 1% have completed integration projects Source: Morgan Stanley CIO Survey Series, Release 3.4(June 14, 2002) "As you talk to CIOs, you hear they've accumulated an awful lot of technology over the last 12 years," says Rick Sherlund, managing director at Goldman, Sachs & Co. "Their top priority is still cost-cutting. After that, it's integrating it all together." Business Week, January, 2003

14. WebSphere Business Integration Model and simulate the business processes. Integratethe islands of processing. Connectcustomers and business partners. Monitorthe business processes end to end. Manage the business effectiveness and improve the processes. WebSphere Business Integration Capabilities Can Be Deployed Separately or Together to meet Project Needs Updated 05/03

15. Functions and Services Expand with Business Needs: Enterprise Business Modeling and Monitoring WebSphere Business Integration Server WebSphereBusinessIntegration- Connect WebSpherePortal Process Integration Services Process Automation Human Activity Partner Services Cross-Reference ProcessChoreography Transaction /Compensation StateManagement Audit Staff Events CommonBusinessObject Model Application Connectivity Services Routing Pub/Sub Transformation Mediation WebSphere MQ WebSphere Business Integration Adapters HR Legacy Finance ERP CRM Information Integration Updated 05/03

16. MODEL: For Designing Business Processes • What does it mean to a business? • Design the way processes will work • Model current processes • Plan future processes • Simulate the processes • Move them into production • No Java coding necessary • IBM Products • WebSphere Business Integration Modeler Business Model • Single system view for all integration components • Business Models • Collaborations • Business Objects • Maps • …. Updated 05/03

17. CommonFramework Integrated Business Process Modeling • Model, Design and Document business processes using WebSphere Business Integration Modeler • Create ROI Analysis • Enable Solution Deployment and Monitoring • WebSphere Business Integration Server: Collaborations and Workflows • Share data definitions : WBI Modeler Data Structures  WBI Server Business Objects Updated 05/03

18. Model • Design end to end • Business processes • Simulate • Costing • Compare • “as-is” & “to-be” • ROI Reports • Document • Run Modeling Bridges the I/T - Line of Business Gap • Select process collaboration from drop-down list in WBI Modeler • Drill down for more detail Updated 05/03

19. INTEGRATE: Where the Work Gets Done • What does it mean to a business? • Link people, processes, applications, systems and data • Grow the work without changing integration software • React rapidly to business events • Reduce inventories, shorten cycles times, lower costs • Improve cash flow and return on assets • IBM products • WebSphere Business Integration Server • Process Integration – process automation and interaction with people • Application Connectivity – pub/sub and intelligent routing of messages • WebSphere Business Integration Collaborations • Pre-built process templates for common business practices like CRM and supply chain management • WebSphere Business Integration Adapters • Connects to common application software packages such as Siebel and SAP • WebSphere MQ and WebSphere Business Integration Message Broker • Provides reliable messaging, protocol brokering and WebScale publish and subscribe WebSphere Business Integration Server Process Integration Services Process Automation Human Activity Cross-Reference StateManagement Transaction /Compensation ProcessChoreography Audit Staff CommonBusinessObjectModel Events Application Connectivity Services Routing Pub/Sub Transformation Mediation WebSphere MQ HR Legacy Finance ERP CRM Information Integration Updated 05/03

20. CONNECT: Extend Processes to Your Customers and Partners What does it mean to a business? • Easily extend your business to include Partners and Customers • Reduce the cost of your value chain • Differentiate between suppliers/partners • Reuse of existing processes with partners in a managed manner • Reduced complexity with single interface, common build and runtime IBM products: • WebSphere Business Integration Connect Updated 05/03

21. MONITOR: See Your Processes Perform • What does it mean to a business? • See processes running and react to out-of-line conditions • Use role-based dashboards • Executives, LOB, IT • See real-time metrics and stop, start or redirect processes • Actively track business events through execution in enterprise software systems and across the value chain—Business Activity Monitoring • IBM products • WebSphere Business Integration Monitor • Monitors Business processes • Provides role-based dashboards • Uses business measurements • Issues alerts • Tivoli • Monitors IT facilities • Provides IT with operational measurements • Applications, Systems, Networks, Databases Updated 05/03

22. MANAGE: Improve the Way Your Business Runs • What does it mean to a business? • Review Process Operation over a period of time and identify pinch points • See operational metrics and simulated process results to show actual realised improvements • Actively analyze and improve business process through execution in enterprise software systems and across the value chain—Business Activity Monitoring • IBM products • WebSphere Business Integration Monitor • Monitors Business processes • Provides role-based dashboards • Uses business measurements • Issues alerts • Tivoli • Monitors IT facilities • Provides IT with operational measurements • Applications, Systems, Networks, Databases Updated 05/03

23. WebSphereBusinessIntegration WebSphere Business Integration for Industries Drives Business Value Through Industry Accelerators Business Process Models Industry Business ProcessTemplates Industry Business Event Dashboards WebSphere Business Integration for • Telecom • Financial Markets • Financial Networks • Retail • Consumer Goods • Insurance • HIPAA • Electronics • Automotive • Banking • Healthcare • Energy & Utilities • Government (Homeland Security) • Chemical & Petroleum • Pharmaceuticals Pre-defined Monitors Industry Specific Adapters Updated 05/03

24. SCM M&A Account Status Contact Manager Customer Manager Installed Product Invoice Generation Item Manager On-Hand Inventory Sales Order Processing Sales Order Status Service Contract Account Status Contact Manager Customer Manager Department Manager Employee Manager Installed Product Inventory Level Invoice Generation Item Manager Purchase Order Processing Purchase Order Status Sales Order Processing Sales Order Status Vendor Manager Account Receivable Account Status BOM Manager Contact Manager Customer Manager Customer Orders Demand Forecast Demand History Department Manager Employee Manager General Ledger Movement Installed Product Inventory Adjustments Inventory Level Inventory Manager Invoice Generation Item Manager On-Hand Inventory Planned Orders Purchase Order Processing Purchase Order Status Purchase Orders Sales Order Processing Sales Order Status Service Contract Transfer Orders Vendor Manager Work Orders Common Business Areas addressed: · Customer Relationship Management (CRM) · Enterprise Resource Planning (ERP) · Supply Chain Management (SCM) · Straight-Through Processing (STP) · Mergers and Acquisitions (M&A) · Web Exploitation STP Account Status BOM Manager Customer Manager Customer Orders Demand Forecast Demand History Inventory Adjustments Inventory Level Inventory Manager Invoice Generation Item Manager On-Hand Inventory Planned Orders Purchase Order Processing Purchase Order Status Purchase Orders Sales Order Processing Transfer Orders Vendor Manager Work Orders ERP CRM Account Status Contact Manager Customer Manager Installed Product Inventory Level Invoice Generation Item Manager On-Hand Inventory Purchase Order Processing Purchase Order Status Sales Order Processing Sales Order Status Service Contract Vendor Manager IBM also offers ready made general business processes Updated 05/03

26. Additional Information www.ibm.com/websphere Oleg_Pismenski@ru.ibm.com