Community Education & Outreach

1. Community Education & Outreach Clean it Up, Green it Up Environmental Quality Division Animal Care & Control Division Municipal Code Compliance Division Community Development Division

2. Clean it Up, Green it Up Overview • Environmental & Compliance director’s office activity • Two full-time staffers • Coordinates beautification/litter prevention programs & initiatives; provides info & expertise to businesses, organizations & residents on beautification & supports Keep Jacksonville Beautiful Commission (KJB) operations

3. Clean it Up, Green it Up Overview • FY 06-07 CIU/GIU coordinated: • 7,105 volunteers who worked 15,098 hrs. collecting 308,960 lbs. of litter • Over last five years, CIU/GIU coordinated: • 51,584 volunteers who worked 108,300 hrs. collecting 2,197,660 lbs. of litter *Numbers do not include tires or other large items.

4. Clean it Up, Green it UpEducation & Outreach Programs • Community-Wide Cleanups: • St. John’s River Celebration, International Coastal Cleanup, Great American Cleanup, July Fifth Cleanup, International Surf Cleanup • Sponsors include Citi, Vistakon, Publix, JEA, Anheuser Busch, state & local agencies • Thousands of volunteers, thousands of pounds of litter annually

5. Clean it Up, Green it UpEducation & Outreach Programs • Neighborhood Cleanup Support • Assists residents & volunteer groups in planning neighborhood cleanups, beautification projects or annual community cleanups • Volunteer groups cleaning several blocks of public right-of-way or areas eligible for assistance & free support materials

6. Clean it Up, Green it UpEducation & Outreach Programs • Adopt-A-Road Program • Long-term commitment to perform monthly cleanups & report results • Non-profits= free • Businesses pay one-time $300 & $50 annually • Group recognized by signs on roadway • CIU/GIU recruits groups, surveys roads, conducts installation ceremonies, maintains results, interfaces with sign contractor, maintains communication with A-A-R groups • More than 100 active groups • Some active for 20 years • In FY 06-07, A-A-R groups collected 85,380 lbs. of trash from roadways

7. Clean it Up, Green it UpEducation & Outreach Programs • Education/Outreach • In conjunction with Public Information Division: • Award-winning TV PSAs • Radio PSAs • Web site • 61,395 hits in FY ’06-‘07 • Daily Billboards • Targeted print material • News releases & advisories • Earned media in FY 06-07 includes N. Jax Monthly, Resident Community News, TU, Shorelines, Biz Journal, First Coast Happenings, radio & TV • E-mail newsletter in FY 07-08 • Presentations to community groups, businesses & schools • FY 06-07, 56 presentations reached 5,176 people

8. Clean it Up, Green it UpEducation & Outreach Programs • Special Projects • Special projects with community partners • Visible at numerous community events each year • Examples include: • School plantings, JSO-sponsored cleanups, “Recycling Day” events, Springfield & Riverside alley cleanups, UNF “Garbage on the Green” audit, Super City Cleanup, household mobile hazardous waste collections, Seeds of Change Summer Jobs program

9. Clean it Up, Green it UpEducation & Outreach Programs • Keep Jacksonville Beautiful Commission • 29-member affiliate of Keep America Beautiful & Keep America Beautiful Affiliates of Florida • Supported by CIU/GIU • Conducts annual litter survey, coordinates volunteer projects, fundraises & prepares reports • Operates annual awards program for individuals, groups, businesses & schools

10. Clean it Up, Green it UpEducation & Outreach Programs • Clean Business Program • Educate businesses on litter & preventative practices • Businesses make pledge to adhere to litter reduction strategies & maintenance schedules & display program decal on premises • CIU/GIU promotes program & seeks new business participants • Current enrollment= 97 businesses • Includes Bono’s Pit Bar-B-Q, Gate Petroleum, Golden Coral, Joseph’s Pizza, Larry’s Giant Subs, Omni Hotel, Subway Sandwiches, among others.

11. Clean it Up, Green it UpEducation & Outreach Programs • Recycling • Partner with environmental groups to promote strategies for sustainable lifestyles • Give recycling presentations • Address questions & concerns from community & other agenciesabout recycling

12. Clean it Up, Green it UpEducation & Outreach Programs • Beautification • 300,000 trees distributed with JEA over five-year period • Support & involvement with entryway and corridor planting efforts, school landscaping & other planting projects

13. Clean it Up, Green it UpEducation & Outreach Programs • Grants • Operations supplemented by grants since inception • In 2008, KJB will receive grant from FDOT for retaining their standing as a Keep America Beautiful affiliate.

14. Clean it Up, Green it UpEducation & Outreach Programs • Awards & Recognition • Since 1999, CIU/GIU received 24 awards from local, state & national organizations • CIU/GIU prepares & distributes recognition from Mayor for members of Clean Business & Adopt-A-Road programs, volunteer leaders, community groups & financial supporters

15. Clean it Up, Green it UpEducation & Outreach Programs • Program Effectiveness • Keep America Beautiful requires CIU/GIU conduct an annual litter survey • Snapshot of litter conditions • Examines trends over time • Since FY 00-01, Jax score has improved by 39%, in spite of growth • In ‘04, ‘05 & ‘06, community-wide surveys conducted to gauge awareness of award-winning “Don’t Trash Jacksonville” campaign • Results reflected growing community awareness • 56% positive responses in ‘04 • 59% positive responses in ‘05 • 74% positive responses in ‘06 • Positive return on investment through minimal investment • Cost avoidance, community involvement, positive PR, increased compliance

16. Environmental Quality DivisionEducation & Outreach Programs • Environmental Quality Division (EQD) Annual Conference • Highlights important environmental issues relevant to Jax • Average attendance= 175

17. Environmental Protection Board Education & Outreach Programs • Environmental Protection Board • Supported by EQD • Active public outreach & education program • Appearances & presentations • “Drippy” water education mascot • EPB & EQD volunteer to judge science fairs annually • Presentations to schools & community organizations throughout the year

18. Environmental Protection BoardEducation & Outreach Programs • Earth Day Jacksonville Ecology Fair • Sponsored in part by city • Average attendance: 12,000-14,000 • Earth Day Mini-Grants • Up to $500 for local teachers & non-profits for environmental education programs • 10-15 grants given annually • Annual Earth Poster Contest • DCPS students compete • Winners receive U.S. Savings Bonds, recognition at Earth Day Ecology Fair & display of poster on Web site

19. Environmental Protection BoardEducation & Outreach Programs • Mayor’s Environmental Luncheon Awards • Local businesses & individuals honored for going beyond the requirements of law to enhance &/or protect local environment

20. Animal Care and Control DivisionEducation & Outreach Programs • Web site • Highlights ways to get involved, responsible ownership, licensing requirements, etc. • Cooperative relationships w/ other animal groups, shared links on Web sites

21. Animal Care and Control DivisionEducation & Outreach Programs • Print materials • Responsible pet ownership coloring book • Targeted at elementary students • Brochures • Requirements of pet ownership & adoption • Working with Humane Society & U.S. Postal Service to produce a written piece to be mailed to all Jax residents • Highlight responsible pet ownership, how to respond if approached by strange dog & dog bite info

22. Animal Care and Control DivisionEducation & Outreach Programs • Education/Outreach • Adoption coordinator appears each Saturday on First Coast News • Presentations to community groups, businesses & schools

23. Municipal Code Compliance Division Education & Outreach Programs • Supervisors, senior officers & officers regularly & upon request attend CPAC, civic association, homeowners' association & neighborhood group meetings • Supervisors work closely with neighborhood leaders & sometimes JSO, to execute neighborhood systematic (street-by-street) inspections • Supervisors and senior officers attend all JSO Neighborhood Walks • Street-by-street walking tours to view conditions & formulate inspection plans. • Inspection personnel frequently meet with property owners to provide guidance & encourage compliance • When owners correct violations, city saves abatement funding

24. Community Development Division Education & Outreach Programs • Neighborhood coordinators meet regularly with neighborhood leaders from CPACs • Distribute info about city departments to residents • Host guest speakers • Provide “Toolkit” to help neighborhoods start associations • Kits include info on Solid Waste, JSO, Municipal Code Compliance & more

25. Contact information • Clean it Up, Green it Up • Vivian Harrell or Dan Durbec, 630-3420 • Environmental Quality Division • Vince Seibold, 630-1212 x 3118 • Animal Care and Control Division • Fred Forbes, 387-8895 • Municipal Code Compliance Division • Kim Scott, 391-3580 • Community Development Division • Marilyn Fenton-Harmer, 255-8236