120 likes | 202 Views
How to Lead with Veriphy. Veriphy is a perfect pitch to get in the door of prospects with competing speech products Ignore the urge to present PowerScribe or RadWhere Present Veriphy integration features Veriphy is a perfect pitch for PowerScribe or RadWhere customers who want CTRM
E N D
Veriphy is a perfect pitch to get in the door of prospects with competing speech products Ignore the urge to present PowerScribe or RadWhere Present Veriphy integration features Veriphy is a perfect pitch for PowerScribe or RadWhere customers who want CTRM Veriphy is a perfect pitch for prospects who are not interested in speech recognition When to lead with Veriphy
Go above the Radiology Director level Go to the C-level Chief Medical Officer (CMO) Chief Compliance Office (CCO) Helps to drive your sales process How to gain interest and momentum
Typically, very approachable Use the Radiology Director to set up a meeting or call directly to the C-level Understand their specialty through web research How to approach CMO/CCO
In general, medical communications are difficult and error-prone throughout the enterprise Veriphy is a flexible system that can be used beyond the diagnostic departments Assuming you have the right contact - let the customer tell you their communication woes, then apply Veriphy to their specific problems Key Points for CMO/CCO
Key Points for CMO/CCO • Emphasize the need for better communication throughout their organization • Consults, discharges, admissions and other important communications • Emphasize patient safety and Joint Commission compliance
Important theme is Joint Commission (JC) Compliance Veriphy ensures compliance with Patient Safety Goals for critical test result communication and management Veriphy is an excellent deal versus the cost of a JC Requirements for Improvement (RFI) due to a manual or fragmented process The JC is Important
Breadth of the product Automation and documentation of critical test results (CTRs) Connect Live Veriphy Gateway Server The human touch – Veriphy Call Center Other Key Points
Discovery Ask how they communicate CTRs? Other items: consults, admits, discharges? When the next JC audit is? What is the history of reporting CTRs to the JC? If not JC issues, why are they looking at Veriphy? Veriphy positioning “We want your facility to pass the JC audit” Sell all diagnostic approach Begin Positioning Veriphy integration options – VGS, Connect Live Budgeting Veriphy needs Medical Executive Committee support to get funded. Need to get in front of MEC. Closing The longer they wait the higher the risk of a JC audit or an accident. Sales Process
Time to be opportunistic Communications are a universal pain point CMO/CCO and Joint Commission are driving the issue Hospitals have tried and failed with manual process or limited technology Veriphy model requires no capital expense in this tough economy The Time is Now
Click the at the top right corner of the screen to exit the course.