Working Together In 2014 Looking Forward To 2015

1. Working Together In 2014Looking Forward To 2015

2. An Established Market Leader • Founded in the Pennsylvania as a 4-page newsletter serving three states • Published 26x annually in four print editions with a total national circulation in 2013 of approximately 92,400 • Extensive advertising opportunities available on web site • Distributes 4 e-newsletters to 65,000 opt-in readers per issue • 66% of United States Caterpillar dealers advertise in one or more editions • Ransome Cat has advertised in every issue since the founding of the publication

3. Total Circulation92,401 • Four regional editions: Northeast: 23,558 Southeast: 21,364 Midwest: 24,903 Western: 22,576

4. Highest-Quality Circulation Of Any Construction Newspaper • CEG’s circulation is composed of contractors, construction equipment dealers, manufacturers, and construction equipment rental houses • Every recipient of CEG is qualified by our in-house circulation department via phone • During this interview it is confirmed that the publication is received by the owner or the equipment purchaser of that company and that they own at least three pieces of heavy equipment. • About 15,000 of our circulation is replaced each year, and about 10,000 of our recipients have their address changed annually • Requalifications are also done by either mail (renewal card) and/or fax.

5. Highest-Quality Circulation Of Any Construction Newspaper • To add new addresses to our database we use the following procedure: • We search for new potential readers using sources such as the yellow pages, association membership lists, phone directories, and UCC filings. • These new potential readers are sent the publication for several months • Our telemarketing department then contacts them to confirm that they actually use construction equipment, they are the decision makers, and that they wish to continue receiving the publication. • If they meet all of the aforementioned criteria they are added to the mailing list for an eighteen-month period after which we requalify

6. Our Subscriber=Your Buyers CEG’s SUBSCRIBERS Construction Equipment Guide provides the right audience to those who want to reach equipment buyers throughout the United States and Puerto Rico

7. Our Subscribers= Your Buyers CEG’S EQUIPMENT BUYERS When it comes to reaching buyers of new equipment, no one does it better! Our unique circulation verification process, actually calling and talking to our subscribers, provides us with the opportunity to verify who actually makes the buying decision in each company. This provides you with the very best buy in the industry.

8. Our Subscribers= Your Buyers REACHING THE EMERGING AND ESTABLISHED CONTRACTOR When you integrate Construction Equipment Guide into your marketing efforts you will reach the important emerging contractor as well as the large fleet owners

9. Quality Editorial

10. Over 1000 Cat Dealer Stories, 2200 caterpillar related stories, projects, events and press releases on the ceg Website

11. Quality Editorial • Each issue has a variety of editorial material including: • Featured job stories • Political news affecting construction • New products • Auction calendar • Special editorial sections: • Our odd numbered issues feature a Crushing, Screening & Recycling, Attachment and Truck & Trailer editorial section. • Our even numbered issues feature a “Paving” editorial section and a featured type of equipment (ie: Excavators and Attachments).

12. Caterpillar Online Editorial Editorial HeadlinePage Views Cat Announces Solution for Tier IV Used Equipment Migration 1,024 Ray LaHood Becomes Consultant for Caterpillar 866 Caterpillar Lands Milestone MarkWest Order 692 5.H&K Emerges From Economic Slump With Cat Lease 609 Daniel de los Reyes is Using Cat Equipment to Help Spread His Knowledge and Passion of Music to Others 2392 Caterpillar Lands Milestone MarkWestOrder 692 Cat’s B2 Series Boasts Wide Range of Standard Features 609 Cat D Series Skid Steer Loaders Feature New Cab, Operator Environment, Controls 524 Caterpillar Announces Solution For Tier IV Used Equipment Migration to Lesser Regulated Countries 294 Caterpillar is BUILT FOR IT at CONEXPO-CON/AGG 354 Caterpillar OEM Solutions Group Helps Manufacturers Bring Innovative Products to Global Markets 184 Caterpillar Introduces M Series 966, 972 Wheel Loaders 238 Ring Power Signs on With Caterpillar Global Mining 202 KenworthOffers Caterpillar C15 600, 625 Hp Engines in T800 High Hood Models 241 Caterpillar, Trimble to Offer Brand Agnostic Jobsite Solutions 201

13. Additional Marketing Opportunities • Email Newsletterads reaching over 65,000 potential customers 5 times a week • Web siteadvertising provides a great way to drive customers to your web site • E-Blasts available over full circulation of publication • Preprinted Insertsallow you to promote yourself to a very specific geographic region • A Special Winter Auction Publication reaches those from around the world who come to buy • Direct Mailprograms provide individualized target marketing • FREE Editorial Profiles of your company, products or customers

14. Web Site Advertising 140,000 550,000 Average monthly absolute unique visitors this year Average monthly page views this year Pick your spot: • Run of Site Advertising • Used Equipment Section Advertising • Editorial-Section Advertising • Auction-Section Advertising • Regionalization Available

15. Caterpillar Used Equipment Over 20,000 pages of used equipment from CAT Dealers were viewed on our website in the last 30 days! Is YOUR equipment listed?

16. Your Equipment is generating interest Everyone wants to know how well their equipment is doing online. How often is it being looked at? Am I generating interest from potential customers? Caterpillar equipment generates a lot of activity on ConstructionEquipmentGuide.com and we wanted to let you know that between January 1, 2014 and May 30, 2014, Caterpillar dealers enjoyed the following activity. Is YOUR equipment listed? Michigan Cat 9,669 Kelly Tractor 3,737 Carter Machinery 2,453 Milton Cat 3,780 StowersMachinery 1,644 Butler CAT 4,534 Holt CAT 2,958 Wagner CAT 6,337 Fabick CAT 2,343 MacAllister 1,651 Patten CAT 1,365 Ransome CAT 1,728 Ziegler CAT 3,539 Blanchard Machinery 3,885 Thompson Machinery 887 Ring Power 3,335 Ohio CAT 1,202 Whayne CAT 1,626 But, we want you to get even more views. And one of the easiest ways to do that is to get us more of your equipment to list. Make sure we are listing your entire inventory by contacting your salesperson. Or promote your equipment on our site with a banner ad.

17. Caterpillar banner ads perform Our flexible advertising systems allows the manufacturer and dealers to create the campaigns they need to attract business. As a manufacturer, Caterpillar can advertise to our entire reader base and has reached a click-through rate of almost twice the national average, thanks to our targeted audience. And H.O. Penn, one of our longest running advertisers, needed to be able to advertise ONLY in their territory. We helped them target their audience and the are enjoying more than double the national click-through average. Construction Equipment Guide can target your advertising to the customers you want. From the entire readership, to only specific equipment categories or states.

18. ED BRYDEN800-810-7640 or 440-243-9690Cellebryden@cegltd.com