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Summary

Summary In 2009 UA SDA Market has been affected a lot because of crisis. -42% decrease of sales in units and -49 un USD. Changes of trend in terms of features and price segments - consumers preferred to purchase cheap models, cheap brands and bagged VacCleans .

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Summary

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  1. Summary • In 2009 UA SDA Market has been affected a lot because of crisis. -42% decrease of sales in units and -49 un USD. Changes of trend in terms of features and price segments - consumers preferred to purchase cheap models, cheap brands and bagged VacCleans. • 75% of sales are performed by Chains. Share of Ind/Var/Pure Players has increased in 2010 due to appearance of Pure Players. • Region Split: increase of sales in Kiev. Especially on expensive. Reasons: higher income of inhabitants.

  2. PRJ 71588 - RG 2038339 - RP 10025494 - ID 268989452 UA - Total (Total) th1 / SH1 M:\Documents and Settings\iamaka\Local Settings\Temp\CH58.tmp 2011-03-23 12:34:33 LINE VACUUM CLEANERS Price UAH,Sales Ths. Units JAN08-DEC08 - JUL10-DEC10 Ukraine Freezers cap SH1 th1 71588 2038339 10025494 2650 2647 VacuumCleaners_overview 2009-2010 Exchange rate 33% -42%

  3. PRJ 71588 - RG 2038339 - RP 10041508 - ID 269104489 TH_PER_12BI_TAG / SH1 M:\Documents and Settings\iamaka\Local Settings\Temp\CH4C.tmp 2011-03-23 11:48:41 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN10-DEC10 Ukraine UA - Total (Total) VacuumCleaners_overview 2009-2010 7(5) SH1 TH_PER_12BI_TAG 71588 2038339 10041508 114 111

  4. PRJ 71588 - RG 2038339 - RP 10041642 - ID 269104661 UA - Total (Total) TH_PER_12BI_TAG / SH1 M:\Documents and Settings\iamaka\Local Settings\Temp\CH50.tmp 2011-03-23 11:52:18 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % Ukraine JAN10-DEC10 VacuumCleaners_overview 2009-2010 SH1 TH_PER_12BI_TAG 71588 2038339 10041642 114 111 7(6) Avg. price USD 84 78 71 Avg. price USD 142 125 114 Avg. price USD 64 67 67 Avg. price USD 114 105 110

  5. PRJ 71588 - RG 2038339 - RP 10029211 - ID 269100256 TH1 / SH1 M:\Documents and Settings\iamaka\Local Settings\Temp\CH41.tmp 2011-03-23 10:58:48 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN08-DEC08 - JUL10-DEC10 Ukraine CYLINDER BAGGED UA - Total (Total) VacuumCleaners_overview 2009-2010 4(4) SH1 TH1 71588 2038339 10029211 139 136

  6. PRJ 71588 - RG 2038339 - RP 10043014 - ID 269108641 TH1 / TABLE_VALUE_UAH_% M:\Documents and Settings\iamaka\Local Settings\Temp\CH69.tmp 2011-03-23 13:06:11 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN10-DEC10 Ukraine CYLINDER BAGGED UA - Total (Total) VacuumCleaners_overview 2009-2010 4(10)release(2) TABLE_VALUE_UAH_% TH1 71588 2038339 10043014 2848 2845

  7. PRJ 71588 - RG 2038339 - RP 10025504 - ID 269107327 TH1 / TABLE_VALUE_UAH_% M:\Documents and Settings\iamaka\Local Settings\Temp\CH62.tmp 2011-03-23 12:55:45 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN10-DEC10 Ukraine CYLINDER BAGGED UA - Total (Total) VacuumCleaners_overview 2009-2010 4(10)release TABLE_VALUE_UAH_% TH1 71588 2038339 10025504 2848 2845

  8. PRJ 71588 - RG 2038339 - RP 10029211 - ID 269015016 CYLINDER Bagless + Bagged/Bagless TH1 / SH1 M:\Documents and Settings\iamaka\Local Settings\Temp\CH3F.tmp 2011-03-23 10:58:47 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN08-DEC08 - JUL10-DEC10 VacuumCleaners_overview 2009-2010 Ukraine 4(4) SH1 TH1 71588 2038339 10029211 139 136 UA - Total (Total) LG 123 USD SAMSUNG 108 USD VITEK 99 USD

  9. PRJ 71588 - RG 2038339 - RP 10043258 - ID 269109018 TH1 / TABLE_VALUE_UAH_% M:\Documents and Settings\iamaka\Local Settings\Temp\CH6B.tmp 2011-03-23 13:07:58 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN10-DEC10 Ukraine CYLINDER Bagless + Bagged/Bagless UA - Total (Total) VacuumCleaners_overview 2009-2010 4(10)release(3) TABLE_VALUE_UAH_% TH1 71588 2038339 10043258 2848 2845

  10. PRJ 71588 - RG 2038339 - RP 10025506 - ID 269107503 TH1 / TABLE_VALUE_UAH_% M:\Documents and Settings\iamaka\Local Settings\Temp\CH66.tmp 2011-03-23 12:59:49 COLUMN_STACKED_100 SDA VACUUMCLEANER UA Sales Value % JAN10-DEC10 Ukraine CYLINDER Bagless + Bagged/Bagless UA - Total (Total) VacuumCleaners_overview 2009-2010 4(2) TABLE_VALUE_UAH_% TH1 71588 2038339 10025506 2860 2857

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