1 / 8

Promotional Mix

Learn about promotion, the promotional mix, marketing elements, target marketing, and effective communication channels. Explore advertising, personal selling, publicity, and sales promotion techniques.

rose-jordan
Download Presentation

Promotional Mix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network Promotional Mix

  2. Objectives • Define promotion • Define promotional mix • Define and discuss the elements of the promotional mix • Review Target Marketing • Look at T.V. Commercials and identify their target market

  3. What is Promotion? • Promotion- involves all communication activities that inform potential consumers about the existence of goods, services, or ideas and persuades them to buy

  4. Promotional Mix • Promotional Mix- the most effective combination, or blend, of the marketing communication channels that a business uses to send its messages to consumers.

  5. Advertising • Advertising - any paid form of non-personal presentation of ideas, goods or services • Major Media • Television • Direct Mail • Outdoor Advertising • Directories • Radio • Newspaper • Magazines

  6. Personal Selling • Personal Selling- the form of promotion that uses planned, personalized communication in order to influence purchase decisions and to ensure satisfaction.

  7. Publicity • Publicity - a non-personal form of promotion that is not paid for by the individual or company which receives it. • Ex’s: news release, appearance on T.V. Talk shows, mention of charitable activities in print or broadcast media, feature article, press conference

  8. Sales Promotion • Sales promotion - promotional activities other than advertising, personal selling, or publicity, which stimulate purchases. • Ex’s: Displays, Fashion Shows, Coupons, Free Samples, Contests, Novelty Items, Trade Shows, Demonstrations, Exhibits

More Related