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Recruiting to Retain: Hiring in a Tough Economy

Recruiting to Retain: Hiring in a Tough Economy. VOICES of the Staff Supervisor Conference June 26, 2009. Recruiting to Retain: Hiring in a Tough Economy. Purpose To understand today’s recruitment “platform” while working in difficult economic times. Objectives

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Recruiting to Retain: Hiring in a Tough Economy

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  1. Recruiting to Retain: Hiring in a Tough Economy VOICES of the Staff Supervisor Conference June 26, 2009

  2. Recruiting to Retain: Hiring in a Tough Economy Purpose • To understand today’s recruitment “platform” while working in difficult economic times. Objectives • Be able to recognize the potential in your candidate pool • Understand options for recruitment planning • Learn how to utilize cost saving strategies (“low” cost & no cost) Agenda • Introduction & Background • What are our “knowns” • What control do we actually have? • Fun Activity • Strategies (including Low Cost/No Cost Options) • Importance of Data Capture • Q/A & Wrap-Up Recruiting to Retain: Hiring in a Tough Economy

  3. Introductions and Background • Darci Watson • Health Careers Recruiter • Mindy Warden • Health Careers Recruitment Coordinator

  4. What do we know? • Current economic climate • Current state of the organization • Travel budgets reduced or frozen • Managers less focused on recruiting • Technology budgets are reduced • Abundance of candidates • Loss of trust and confidence in business • Candidates are aware of the lack of opportunity • You may not be able to hire!

  5. What control do we have? • Strategy Planning • Knowledge • Trends • Best Practices • Understand your candidate pool • Options for recruitment

  6. Strategy Planning • Most important thing you can do! • Know your objective and budget • Proactive Recruitment • Leverage your resources • Save the organization money • Think of the future needs • Build a pipeline • Build your brand awareness

  7. Yesterday Heavy reliance on print Cumbersome databases Paper Applications Mass communications Speaking at/monologue Internal communications Employee retention Today Sophisticated use of media (online, mobile, outdoor, social networks) eCRM/Talent databases Online Applications Superior targeting, personalization, one-to-one marketing Speaking to/dialogue Brand experience and infusion Employee engagement Recruitment Trends

  8. Best Practices • Employment Web Site • General Job Boards • Banners • Ecards • Behavioral Targeting • Search Engines • Google - #1 ranked search engine • Yahoo - #2 ranked search engine/ #1 ranked news site • Indeed & SimplyHired – great sites for a low & no cost

  9. Best Practices cont. • New and Emerging Media and Technology • Job Video • Job Podcasts • Job Texting • Niche Job Boards • Social Networking Sites • Facebook - #1 ranked site for 17 – 25 year olds • GenX 2nd fastest growing group on site • MySpace - #2 ranked site for 17 – 25 year olds • #1 visited site on the web • LinkedIn - #1 ranked professional site for 25 – 65 year olds

  10. Understanding your candidate pool • Exponential increase over the last few months – year • Higher level candidates applying • Non-Qualified candidates • RIF candidates and our commitment • Generational differences Year Totals 73,413 123,939 112,485 28,487

  11. Fun Activity! Understanding the Generations

  12. Brochures Photo Campaign eCards Virtual Events Employee Referral Programs Video – Career Profiles Website Maintenance (SEO) Blogs Podcasts Social Networks Pay-Per-Click Job Boards Alternative Recruitment Campaigns Recruitment Strategies

  13. Options for Recruitment Strategies • Low to No Cost Options • Word of Mouth • Employee Referrals • Social Networks (Facebook/LinkedIn) http://screencast.com/t/KPqzlfdBhBO • Job Boards • Monster, Hotjobs, CareerBuilder, Dice, Craigslist • Utilizing current contracts • Email Blasts • College/University Alumni & Career Services Websites • Local and National Private and Public Sector Websites • Former staff members • Students – turn them into recruiters • $50/referral • $25 gas card • What strategies have worked for you?

  14. Data Capture • Question – Why do it? • Tracking • Trends • Breakdown of Costs • What worked? • Tangible evidence of spending activity for leadership (they will ask for it)

  15. A well planned strategy equals… Happy Employees which leads to… Retention which helps with… Cost Savings to department!

  16. Questions? Thank you!

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