240 likes | 523 Views
A WAY FORWARD TO THE FUTURE BUILT ON BROADBAND (TELBRU PERSPECTIVE). TELEKOM BRUNEI BERHAD. HJ UMAR ALI HJ ABDULLAH, ACTING CEO NOVEMBER 2011. Fixed Line Fixed Broadband Operator. The sole fixed-line telecommunication provider in Brunei Darussalam
E N D
A WAY FORWARD TO THE FUTURE BUILT ON BROADBAND (TELBRU PERSPECTIVE) TELEKOM BRUNEI BERHAD HJ UMAR ALI HJ ABDULLAH,ACTING CEO NOVEMBER 2011
Fixed Line Fixed Broadband Operator • The sole fixed-line telecommunication provider in Brunei Darussalam • The leading service provider for Internet and Fixed Broadband services • Also a leading service provider for leased lines and data services • Provides a comprehensive portfolio of services that include voice, data and internet services over fixed and wireless platforms • Owns 50% of B-mobile, the first third-generation or 3G cellular phone operator in Brunei Darussalam.
OUR CORE BUSINESSES Full spectrum of Fixed line and IP-based Voice services ranging from prepaid to postpaid Varieties of Fixed Broadband, Internet & Multimedia services Wholesales with international and local carriers and overseas cable investment Various options of Data Services, such as IPLC, Local leased circuit, VPN, etc
BRUNEI MARKET OVERVIEW • Consumer lifestyle changes is impacting fixed voice: • fixed not seen as interactive • mobile (privacy, SMS) used in preference to fixed • social media emerging as a communication mode that doesn’t require verbal conversation • fixed viewed as a “contingency” or “back-up” • VoIP seen as one of the key drivers for falling fixed voice. Data Broadband
BUT, DEMAND OF HIGH SPEED BROADBAND INCREASING… • Evolution of bandwidth hungry Internet applications and online contents • changes the market landscape on how user uses Internet • Over-The-Top (OTT), P2P download and Gaming, Streaming, online interactivity & • Transaction, Social Media, etc, are some of the few drivers of these demand • Such Paradigm shift results in surge demand for high bandwidth access, which • inherently increase the cost in providing the service to cater for such demand Data Broadband
SERVICE EVOLUTIONS Unified Communications 3D HD TV HDTV Interactive TV 100mbps HOME OF THE FUTURE FTTH VDSL LTE Digital TV Internet TV Interactive Shopping IPTV 10mbps ADSL 2+ ADSL 1.0mbps New services demand for higher bandwidth capacity 3G Mobile 0.1mbps Modem
FTTH as THE WAY & STEP FORWARD - TO MONETISE BROADBAND & VOIP AND DRIVE TOWARDS CONVERGENCE TO PENETRATE INTO THE VERTICAL MARKET WITH CONVERGENCE SERVICES TO OFFER MORE VALUE TO THE MARKET WITH VALUE-ADDED BUNDLING AND PACKAGING INITIATIVES
WHAT IS FTTH? • Fibre-To-The-Home (FTTH) is the technology that uses fiber optic cable instead of copper cable to deliver telephone & broadbandservices • The benefits are: • File download and upload in second for quicker back-up or sharing and transferring of files with others • Faster internet browsing experience including streaming high-definition video or contents • Improved business services such as high definition video conferencing • Able to support future OTT services that require high bandwidth • To cater for Full-blown cloud computing services • Support future National Data center
TELBRU NETWORK EVOLUTION FTTH & WiMAX/LTE 2011 Metro-E (IP Based) NGN 2006 RaGAM21 Nationwide SDH network 2004 1999
OUR BACKBONE Capacity 10Gbps Metro-Ethernet 2.5Gbps Self-healing Rings SDH 565Mbps Point-to-point PDH Seamless Switchover 1995 2000 2008
OUR ACCESS NETWORK 2012 FTTH 75Mbps ADSL2+ Up to 24Mbps 2006 ADSL Up to 8Mbps 2002 LTE 30Mbps Pre-ADSL 2Mbps 2000 Dial-up 56.6kbps Paradigm Shift in Internet application & usage behavior 1995
FTTH NETWORK IN BRIEF Data Center VOIP Gateway Video Source VAS server METRO-ETHERNET Internet FTTH Business Broadband FTTH ACCESS NETWORK Office Buildings Residential Areas Mobile Voice & Broadband Cloud Computing High Technology/ Industrial Park FTTH Consumer Broadband
NATIONWIDE COVERAGE WITH MIXED TECHNOLOGY FOR A COST-EFFECTIVE REACHABILITY 60-70% 100% FTTC 5% VSAT 1%
PANAGA BEDB HOUSING • No. of Houses – 2,000 (Occupancy as at Nov 2011 – 1,800) • Trial period commencing 17thOctober 2011 until 31st January 2012 • Total no. of active users as of 18th Nov 2011 is 251 out of 272 applications
FTTH – POTENTIAL PRODUCTS IPTV - To create product stickiness, increase ARPU, value-added proposition, interactivity, increase broadband penetration
FTTH – PRODUCTS Video Conferencing/Video calls – Fixed mobile convergence, Fixed & Mobile video calls targeting mass marketing, Value-added proposition & increase usage & ARPU E-Campus – Seamless internet access in a private wireless network. Targeting schools, institution, Universities and Enterprises with multiple branches
FTTH – PRODUCTS CLOUD COMPUTING – Low CAPEX and OPEX, Data access anywhere & anytime, fast to market. DATA CENTRE – Disaster Recovery for regional enterprises, content providers hosting, improve internet surfing experience with Internet exchange, Cloud computing platform, targeting global market
FTTH – POTENTIAL PRODUCTS INTERACTIVE TERMINALS – Optional terminals for video calls between mobile and fixed network. LCD screen terminal can be used for pushing advertising. Customer can have the option to receive ads with discounted month rental or free usages.
FTTH – POTENTIAL PRODUCTS E-HEALTH – Provide high bandwidth infrastructure to cater for high resolution graphic and online consultation E-EDUCATION – To provide remote classroom and live online education
VARIOUS BUSINESS MODELS • Mobile Operators, RSP, Telco, OGN (eGovt), etc • Content & Multimedia service Provider • Application developers • Partnership & Bundling with System Integrator, CCTV, IPVPN service provider • TV & computer, Gadget and retailer shop.
PACKAGING & PRICING CONCEPTS (CROSS-BUNDLING) Family Fixed & Mobile Bundling • Value proposition • Loyalty • Increase usage • Improve collections Discounted rental for bill payment on time Video calls cheaper calling for buddies Group calling Incremental discount with no. of years of patron
PACKAGING & PRICING CONCEPTS (IPTV or OTT) Basic Package $x per month Ala-carte Premium Channels from $x per month VOD $x per title Valid for 48 hours View channels across all devices VOD Sharing with Social Network $x per title Valid for 48 hours
THANK YOU TELEKOM BRUNEI BERHADNOVEMBER 2011