1 / 5

Masculinity and authenticity analysis

Masculinity and authenticity analysis. Sean Hall. Thesis.

rosina
Download Presentation

Masculinity and authenticity analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Masculinity and authenticity analysis Sean Hall

  2. Thesis • Through a textual analysis of the September issues of Game Informer, Mens Health, and Esquire, the progression of the male role in society will be examined with two key themes in mind- masculinity and authenticity. The advertisements in the three magazines will be analyzed sequentially, in order to follow the progression of age and how the advertisements-and their portrayals of masculinity and authenticity- change as a result.

  3. Media Kits • Game Informer: • Total Audience- 8,165,321 • 88% Male • 64% are 18-34 • Median Age-22 • 73% single • Esquire • Total Audience- 2,790,000 • 72.1% Men • 68.4% 35+ • Median Age- 44.6 • 43.2% Married • Men’s Health • Total Audience- 12,473,000 • 83.5% Men • Median Age- 37.4 • 49% Married

  4. Masculinity and Authenticity • 55% of advertisements (and reviews) in Game Informer are based on a violent male based video game • 49% of advertisements in Men”s Health depict a young, athletic, and built man

  5. Over 77% of Esquire advertisements include signifiers of extravagant wealth and/or situations of grandeur

More Related