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E-marketing Maarja Kask

E-marketing Maarja Kask. ACTION PROGRAMME OF THE EUROPEAN UNION LEONARDO DA VINCI PROJEKT NO.: 2002 LA 112 628 BILVOC Language Competence Through Bilingual Teaching at Vocational Colleges. E-things. eMarketing, eBusiness, eCommerce, eLearning, eService.

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E-marketing Maarja Kask

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  1. E-marketingMaarja Kask ACTION PROGRAMME OF THE EUROPEAN UNION LEONARDO DA VINCI PROJEKT NO.: 2002 LA 112 628 BILVOC Language Competence Through Bilingual Teaching at Vocational Colleges Produced at: Tartu Kutsehariduskeskus

  2. E-things • eMarketing, • eBusiness, • eCommerce, • eLearning, • eService Produced at: Tartu Kutsehariduskeskus

  3. Cisco definition of e-marketing • E-marketing is a general term for a wide array of activities - advertising, customer communications, branding relationship-building efforts, loyalty and retention programs, and more - all conducted over the Internet Produced at: Tartu Kutsehariduskeskus

  4. Cisco definition • creating a Web site • communicating on line • using a customer-directed dialogue to find new prospects, • increasing loyalty • making easier for your customers to do business with you Produced at: Tartu Kutsehariduskeskus

  5. Cisco definition • e-marketing is all the things business does on line to find, attract, win and keep customers Produced at: Tartu Kutsehariduskeskus

  6. How customer can find e-shops or certain kind of products? • By using universal search enginesor special search engines 1. on generic portals (Lycos, Yahoo) on e-commerce websites (Amazon.com) 2. On the websites, created specially for special search engines www.MySimon.? www.WebMarket.? www.ClickTheButton.? Produced at: Tartu Kutsehariduskeskus

  7. Search engines • control websites twice per day or • look for products in real time directly after getting customers demand Produced at: Tartu Kutsehariduskeskus

  8. Very important to have • all the information about the product on the website • possibility to ask additional information(by e-mail or telephone) • exact price information • theand possibilities for making order directly from Produced at: Tartu Kutsehariduskeskus

  9. Very important to know • do they have the product, you are interested in, in e-shop’s warehouse? • how long takes to deliver it to consumer? • how big are delivering costs? Produced at: Tartu Kutsehariduskeskus

  10. Very important is • to have a possibility to complete a dial on website:to chooseto orderto pay for product through the Internet Produced at: Tartu Kutsehariduskeskus

  11. Payments could be done • Through e-bank • by paying earlier to the shop (credit) • in bank by bills, consumer gets before the product • in bank by bills, consumer gets with the product • by bills, consumer gets with the product, giving cash to the deliverer Produced at: Tartu Kutsehariduskeskus

  12. E-services • newspapers and newsletters • tickets • travel planners • mobil phone service “follow me” • product delivering and tracking Produced at: Tartu Kutsehariduskeskus

  13. Literature • Patricia D. Seyboldcustomers.com Business in the Internet Produced at: Tartu Kutsehariduskeskus

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