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GS1 Capabilities. Overview for HL7 Mobile Health Group 12 Sept. 2012 Baltimore, MD (USA). Topics. Who is GS1? What is GS1 doing in Healthcare? What is GS1 doing in Mobile Commerce/B2C? GS1 B2C Trusted Source of Data Discuss potential for collaboration. Who is GS1?.
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GS1 Capabilities Overview for HL7 Mobile Health Group 12 Sept. 2012 Baltimore, MD (USA)
Topics • Who is GS1? • What is GS1 doing in Healthcare? • What is GS1 doing in Mobile Commerce/B2C? • GS1 B2C Trusted Source of Data • Discuss potential for collaboration
A need for global standards... • What happens when there aren’t global standards? • Inefficiencies • Increased risk • Lost opportunities
... to meet the needs of the supply chains in different sectors Safety Sustainability Collaboration Efficiency and more... in Retail & Consumer Goods in Transport & Logistics in Healthcare
GS1: The Global Language of Business GS1 is a neutral not-for-profit organisation driven by its users, that facilitates collaboration amongst trading partners, to create more efficient, safer and sustainable value chains through global standards.
GS1: Bringing companies together GS1 brings together companies representing all parts of the supply chain Manufacturers, distributors, retailers, hospitals, transporters, customs organisations, software developers, local and international regulatory authorities, and more work together under our leadership to create, implement and use standards
Industries using GS1 standards • Agriculture • Alcohol Beverages • Apparel • Audio / Video • Automotive • Chemicals • Computer Hardware and Software • Cosmetics and Fragrances • Electrical Supplies and Equipment • Electronics • Financial Services - Banking • Food and Beverage • Foodservice • Fresh Meats, Poultry, Seafood Deli • Furniture • General Merchandise • Hobbies and Crafts • Home Accessories • Home Furnishings • Home Improvement / DIY • Jewelry • Lawn and Garden • Maintenance Repair and Operations • Medical devices • Medical instruments • Nutrition • Pet Foods and Supplies • Produce • Pharmaceuticals • Public Sector / Government • Publishing • Raw Materials • Shoes • Sporting Goods • Telecommunications • Toys and Games
Global reach, local presence 111Member Organisations Close to 2 million member companies 150 countries served 2,000 people helping us
Some of the world’s best-known companies sit on our Board ...just to name a few!
Transforming the Heathcare Supply Chain Process to Improve Patient Safety and Care GS1 Healthcare: Helping the right patient get the right medicine at the right dose in the right route at the right time. We bring together hospitals, pharmaceutical companies, medical device manufacturers, distributors, associations, regulators, logistic providers, and more to develop standards that will help improve patient safety and increase supply chain efficiency.
The healthcare supply chain needs global standards • Medication errors result in additional treatments, disabilities and even loss of life • Counterfeiting is an increasing global threat • Traceability from manufacturer to patient is problematic • Product recalls can be difficult to manage, in particular for healthcare providers • Manual interventions in the healthcare supply chain decrease its efficiency and accuracy
GS1 Standards in action across the entireHealthcaresupplychain Transport provider Manufacturer Distributor, wholesaler, GPO, … Healthcare provider Patient Automatic verification in dispensing & administration processes reducing medical errors Improved production, packaging & supply processes Simplification and accuracy improvement in distribution processes More accurate and efficient supply chain management Enabling traceability & authentication (counterfeiting, product recalls, etc.) Enabling regulatory compliance Improving patient safety and supply chain efficiency
GS1 and Joint Initiative Council (JIC) in Healthcare InternationalHealthTerminology SDO Clinical DataInterchange Standards Consortium International Organisation for Standardization European Committee for Standardization Health Level 7international International Society for Quality in Healthcare European Association of Hospital Pharmacists European Association of Medical Device manufacturer International Society for Blood Transfusion World Customs Organization World Health Organization
GS1 Healthcare– Current Initiatives Though our work on standards development continues, a set of global standards is already available: • AIDC Application Standards for 90% of medicalproducts • AIDC Application Standards for small instruments • Healthcare extension in next GDSN release • Global TraceabilityStandards developedfor Healthcare
Did you know? GS1 Australia recently demonstrated the value of GS1 standards to the Australian pharmaceutical and health supply chain, which is still a mainly paper-based system with manual processing. Seeing an opportunity, a group of proactive and leading Australian health sector companies banded together to participate in a project which successfully demonstrated the concepts of e-commerce using GS1 standards and GS1 guidelines in the areas of ordering, processing, picking, packing, dispatch and receipt of goods.
Did you know? Read about a dozen different real-world deployments of GS1 standards in the healthcare sector across the world: USA, China, Australia, France, UK, Japan, Switzerland, Canada, Germany, Spain… http://www.gs1.org/healthcare
Business-to-Consumer (B2C)Digital product information Consumers can Trust
Why is GS1 involved in MobileCom • Standards focus: how can existing standards for barcodes, RFID and data be leveraged for mobile • Big picture: platform to express needs of retail supply chain to mobile industry and to encourage innovation • GS1 Mobile Group gathers all stakeholder to work on these two areas
GS1 MobileCom vision All consumers have access to trusted product information and related services via their mobile phones. All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications. In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.
Mobile Commerce Applications where GS1 can help Extended Packaging Digital Content Purchase & Delivery Digital Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning
What is Extended Packaging? • Key concept:Consumers access to trusted product information or related services via their mobile phone Brand/Retailer Consumer/Product Mobile phone A consumer has a question about a product they are buying. They use their mobile phone to interact with the pack. They receive the answer from a trusted source
Challenges for Extended Packaging • Confusing for consumers • Complex and costly for brands, retailers and solution providers Lack of global standards for keys and data carriers Lack of easy access to information Lack of trusted product data
Should consumers trust digital product information? Research showed 20% of available digital product information is WRONG
Would you trust any information for your family? Image from Onespot Allergy article
How to get accurate info to consumers • Brands and Retailers: high quality digital information • Third-party “apps”:Digital information often missing or incorrect. Price comparison Health & Wellness Environmental buying Ethical consumption
How do consumers react? • Consumer survey undertaken - 7 countries, 1000 representative sample in each country - “what do consumers want” 37% of consumers would never use an app again if it contained incorrect product information 73% of consumers consider it important that product information is trustworthy 38% of consumers would not purchase the product if they did not trust the product information displayed about it on their mobile phone 28% consumers would never use an app again if it contained no product information
GS1 B2C Trusted Source of Data (TSD) GS1 aims to become the trusted source of data to support the communication of authentic product data provided by brand owners to consumers/shoppers,retailers and internet application providers using internet and mobile devices. 31
B2C TSD – Project Overview • The vision of the B2C project is that: • Brand-owners can share relevant product information easily, thus building trust with consumers. • Internet application providers (IAPs) can ensure they are delivering authentic data. • Consumers can feel confident that the digital product information they access is accurate, no matter how or where they shop • 8 countries participating • 5 core attributes and 19 nutritional attributes
Pilot Overview Focus on Phase 1! Basic Product Information: Product Name, Brand Owner Name, Product Description, Product Image, Product URL Nutritional Product Information: Vitamins, Calcium, Iron, Proteins, Calories – Energy, Carbohydrates, Fat, Cholesterol, Sodium, Serving Size, and Servings Per Container
Brand-Owner target product categories • Pre-packaged food products with uniform nutrition information : • Beverages • Chilled Food • Frozen • Packaged Snacks • Shelf Stable Bakery Biscuits • Shelf Stable Other Edibles
Phase 1 Global Pilot • Countries: 8 • Participating Brands: 30+ • Products: 900+ • Aggregators: 5 • Applications: 5 35
Stakeholders • Project is a joint initiative with the Consumer Goods Forum (TCGF) • Many brands and application providers participate in different forums: B2C Board, B2C Information Needs Group, TSD Standards WG, regional work groups.
TSD Framework Standards Leverage GDSN 37
Next Steps • Phase 1 • From May 2012 - Local services in multiple countries • From July 2012 - Prototype Global Service (interoperability) in some of the 8 pilot countries • From Jan 2013 - Full Production (global interoperability) • Phase 2 • Country expansion into 2nd wave of countries (6 new by June 2013) • Company expansion of other categories – core attributes only • Agree new attributes with CGF sub-group
References • GS1 CapGemini Beyond the Label Report • GS1 B2C TSD Pilot Report • GS1-TCGF B2C Information Needs Group (BING) • GS1 B2C TSD Mission Specific Work Group (Standards)
For more information: www.gs1.org
Is there potential for GS1 collaboration with HL7 Mobile Health WG?
Contact Details Cameron Green GS1 Global Office Avenue Louise 326/10 B-1050 Brussels, Belgium Wwww.gs1.org T + 1 609 557 4570 E cameron.green@gs1.org