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GS1 Mobile Com

GS1 Mobile Com. Lunch & Learn. Overview. What is GS1 Mobile Com about? How are users responding to the challenge of mobile? What GS1 standards are needed?. A typical consumer. This product contains no allergens. Is this product safe?. Trust. Will this product be what I expect?.

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GS1 Mobile Com

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  1. GS1 Mobile Com Lunch & Learn

  2. Overview • What is GS1 Mobile Com about? • How are users responding to the challenge of mobile? • What GS1 standards are needed?

  3. A typical consumer This product contains no allergens Is this product safe? Trust Will this product be what I expect? This is what the product will be like Trial Am I paying the right price? There’s a reduction available Value

  4. Purchase decisions / shopper dialogue

  5. Mobile phones in context

  6. Mobile phone functionality

  7. Mobile Commerce is already happening April 2, 2008: Amazon.com Launches ''Amazon TextBuyIt,'' Making It Fast and Easy for Customers to Shop and Buy on Amazon.com Using Text Messages

  8. GS1 Mobile Com Workgroup • Manufacturers • 3M • Ajinomoto • Hudora • J&J Consumer • Kraft • Loréal • Merck • Nestlé • P&G • Pfizer • Smiths Medical • Smuckers • Unilever • Mobile Industry • Ericsson • Motorola • Motorola • Nokia • Orange Labs • Proximus • T-Mobile • GSMA • MMA • Retailers • Ahold • Carrefour • Kao • Markant • Maxima • Metro • Migros • Rewe • Tesco • Walmart • Wegman’s

  9. GS1 Mobile Com Workgroup • GS1 Member Organisations • GS1 Albania • GS1 Australia • GS1 Austria • GS1 China • GS1 Colombia • GS1 Croatia • GS1 Czech Republic • GS1 Finland • GS1 France • GS1 Germany • GS1 Hong Kong • GS1 Hungary • GS1 India • GS1 Iran • GS1 Italy • GS1 Japan • GS1 Korea • GS1 Netherlands • GS1 New Zealand • GS1 Poland • GS1 Russia • GS1 Serbia • GS1 Slovenia • GS1 Spain • GS1 Sweden • GS1 Switzerland • GS1 Taiwan • GS1 Tunisia • GS1 UK • GS1 US • GS1 Uzbekistan

  10. Achievements • Kick-off June 2007 • Physical Meeting Tokyo November 2007 • White Paper Publication February 2008 www.gs1.org/mobile/

  11. B2C applications and the purchase cycle

  12. 6 key business applications • Extended Packaging • Digital Content Purchase & Delivery • Mobile Coupons • Authentication • Re-ordering (Mobile EDI) • Mobile Self-scanning

  13. Generic scenario GEPIRGDSN ONS GDSN EPCIS GS1 BarCodes + EPC tags GS1 XML messaging GS1 ID Keys

  14. N E T W O R K P R O V I D E R S Mobile Portals S E R V I C E S & C O N T E N T I D E N T I F I C A T I O N M O B I L E D E V I C E S Agencies & Providers Company Portals & Services RFID Tag Evolution of proprietary tools and lack of standards make it more complex and costly

  15. What’s happening now? • Focus on Extended Packaging • Details business requirements gathering • Outreach to mobile industry • Awareness-raising

  16. Q&A

  17. Contact Details Joe HorwoodGS1 Global Office E joe.horwood@gs1.org T + 32 2 788 78 00 W www.gs1.org

  18. Mobile Com - Recommendations • 1. Use GS1 keys to identify objects • 2. Encode GS1 keys in bar codes and RFID tags • 3. Use existing bar codes on products as an entry point for product information • 4. Mobile phones should be able to read GS1 standard 1D and 2D bar codes out of the box • 5. Mobile phones should be able to read Electric Product Code RFID tags on products • 6. When building systems to support mobile technologies, companies should use existing infrastructure to link to product information and added value services. • 7. Focus on six business applications presented in this white paper • 8. Ensure that consumers receive clear information • 9. Ensure that legal aspects are well-researched

  19. Extended packaging

  20. Mobile Couponing

  21. Shopper dialogue   • Consumer • Business • Yes, this is a genuine product • This product contains the following allergens… • Here are instructions to use the product • Here's a coupon • If you liked product x, you may like product y • Is this product genuine? • Does this product contain allergens? • How do I use this product? • I have a coupon to redeem • MobileDevice • Product • Consumer Benefits • Increased trust in products • Closer relationships with brands and brand owners • Business Benefits • Targeted messages with high-response rates • Real-time analysis of campaigns

  22. What if…. • … a mobile phone could read a bar code? • nutritional information • allergen information • electronic coupons • authenticity • instructions

  23. From zero to 3 billion in 25 years • Design Weekly front page

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