The Clinical Knowledge System Tehran – Dec 2004 Mike Tadman E-Business Development Manager

1. The Clinical Knowledge System Tehran – Dec 2004 Mike Tadman E-Business Development Manager

2. What is it? MD Consult is an online clinical content resource designed to help doctors answer clinical questions, stay up-to-date with medical news and educate their patients. Content from over 50 publishers, medical societies and government agencies. Integrates respected medical books, journals, MEDLINE, practice guidelines, drug information, patient education, clinical news, and other features into a single service.

3. History Established in 1997 as part of Mosby Acquired by Harcourt Health Sciences Acquired by Elsevier Science in 2001 Rose Systems, sole agent in Iran, 2003 IIN sole agent in Middle East, 2003

4. Which books and journals? • 50 of the world’s most • renowned reference works • Full-text articles from over 70 pre-eminent medical journals

5. How does it work? • Accessible via internet • Search engine incorporates MEDLINE • Search all resources simultaneously for comprehensive answers

6. Why use it? How much time…… Reference books Journal Search using MEDLINE Find the full text Practice guidelines / drug information Plus: News, education, patient handouts

7. Navigation • Organisation • Books • Journals • Drugs • News • Current Practice • Patient Handouts • Learning Center • MDC Mobile

8. Searches Results of search are conveniently displayedon left ofscreen

9. Books • A full shelf of the most respected references. • Search across the entire collection simultaneously. • Medical thesaurus makes it easy to find what you need, regardless of terminology differences.

10. Journals • Comprehensive searches include MEDLINE, and full-text articles from one search. • Refine searches using drop-down lists.

11. Drugs • Drug Tab- Quick Look-up Box • Enter drug name, indication, or drug class • Drug Updates

12. News • This Week in Medicine • In This Week’s Journals • What Patients Are Reading

13. Current Practice • Current Practice • Practice Guidelines • Clinical Topic Tours • Clinical Insights

14. Current Practice Current “hot” topics reviewed and extensively annotated Includes related information from all areas of MDC Reference additional resources online

15. Patient Handouts • Over 3,000 handouts written for the patient • Clearly written, offering either a simple 1-2 page summary, or more comprehensive discussion

16. Our Products Collections (containing just books) OBGYN Pediatrics Neurology Pain Infectious Disease Oncology Pulmonary Emergency Dental Cardiology Surgery Editions (containing books, journals and more) Core Infectious Disease Pain Respiratory & Critical Care

17. Example – Pain Edition JOURNALS Anesthesiology Anesthesia and Analgesia Anesthesiology Clinics of North America European Journal of Pain Neuromodulation Pain Medicine Pain Practice The Journal of Pain The Lancet Neurology The Lancet Oncology Regional Anesthesia and Pain Medicine Seminars in Anesthesia, Perioperative Medicine and Pain The Clinical Journal of Pain Techniques in Regional Anesthesia and Pain Management REFERENCE BOOKS Brown: Atlas of Regional Anesthesia, Raj: Practical Management of Pain, Raj: Radiographic Imaging for Regional Anesthesia and Pain Management Raj: Textbook of Regional Anesthesia Waddell: The Back Pain Revolution, Waldman: Interventional Pain Management Waldman: Atlas of Interventional Pain Management Wall & Melzack: Textbook of Pain

18. Example – Neurology Collection Bradley: Neurology in Clinical Practice, 4/e Chokroverty: Sleep Disorders Medicine, 2/e Ettinger: Managing Epilepsy & Coexisting Disorders, 1/e Fenichel: Clinical Pediatric Neurology, 4/e Katirji: Neuromuscular Disorders in Clinical Practice, 1/e Kirshner: Behavioral Neurology, 2/e Mohr: Stroke, 4/e Samuels: Office Practice of Neurology, 2/e

19. Licensing Annual subscription Combinations of Editions and Collections Not Collections alone Flexible licensing for medical schools and hospitals On campus or off site (remote) access provided Customers decide upon number of concurrent users Iran and Middle East open consortium price model

20. Support • Full technical support • Training sessions for your library staff • Wide selection of marketing material in English and Farsi

21. Summary Provides broad and deep selection of high quality Elsevier books and journals and other clinical information, searchable simultaneously with a simple search Solves clinical problems, educates students and qualified physicians alike, keeps users up to date with medical news and helps educate patients. Saves time

22. Some of our customers Mashad University Kerman University Isfahan University Tabriz University LAU, Lebanon AUB, Lebanon UOB, Lebanon UAE University DOHMS, UAE Hamad Medical Corporation, Qatar King Faisal University, Saudi Arabia Kuwait University Saudi Aramco King Fahad University, Saudi Arabia

23. Some of our customers All 17 hospitals that made this year’s US News & World Reports Honor Roll of best hospitals 95% of US medical schools including National Health Service, United Kingdom Irish Health Service All medical schools in South Africa Many European medical schools and hospitals

24. Thank You