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What you need to know

What you need to know. Key Words. Purpose Layout Audience House Style Logo Colour scheme Font Presentation. Analysis Comparison Describe SPG Spelling Punctuation Grammar Report Writing. Key Skills. Purpose. For what reason has the document been produced? To inform?

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What you need to know

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  1. What you need to know Key Words • Purpose • Layout • Audience • House Style • Logo • Colour scheme • Font • Presentation • Analysis • Comparison • Describe • SPG • Spelling • Punctuation • Grammar • Report Writing Key Skills

  2. Purpose • For what reason has the document been produced? • To inform? • To educate? • To entertain? • To inspire? • To persuade?

  3. Layout • How is it set out on the screen/document? • How has it been designed? • What is the overall design like? eg: • Page • Type size • Arrangement of titles

  4. Audience • For whom has the document been designed for? • Usually differentiated by: • Age • Gender • Nationality • Topic

  5. House Style • What are the similarities between the different documents? • How have they attempted to create a brand identity?

  6. Presentation • How does the document look? • Readability? • Colour? • Font style? • Layout? • Aesthetics?

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