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Heli Air Monaco

Heli Air Monaco. Enterprise Thinking. Heli Air Monaco- Enterprise Thinking. 1) Introduction of Heli Air Monaco 2) Company current perspective 3) The redefining tool-sales challenge 4) Evaluation of the solutions 5) Critical Path Method 6) Alliance Development.

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Heli Air Monaco

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  1. Heli Air Monaco Enterprise Thinking

  2. Heli Air Monaco- Enterprise Thinking 1) Introduction of Heli Air Monaco 2) Company current perspective 3) The redefining tool-sales challenge 4) Evaluation of the solutions 5) Critical Path Method 6) Alliance Development

  3. Heli Air Monaco- Enterprise Thinking Introduction of Heli Air Monaco • Company : Private helicopters service founded in 1976 • Hub: Monaco • Services offered : 50 daily scheduled helicopters flights between Monaco and Nice Airport, sightseeing flights, charters and customized flights in South Europe • Fleet : 10 helicopters, an average of 5 seats per helicopter • Market : International but mainly local (Monaco + French Riviera) • Competitor: • No one is offering helicopters scheduled flights

  4. Heli Air Monaco- Enterprise Thinking • Heli Air Monaco - current perspective Today Future Past

  5. Heli Air Monaco- Enterprise Thinking The redefining tool- Sales challenge S1 – Create CS “There is a decrease of 20% in sales”

  6. Heli Air Monaco- Enterprise Thinking S2 – Reframe SOC “ We should be gaining at least 20% in sales” S2 – WWIT “What would it take to increase sales by 20%?”

  7. Heli Air Monaco- Enterprise Thinking • S3 – Scan for solutions What do we need to know? • Who is our consumer? = businessmen • What are their needs & expectations?=high stands and fast service • What are their buying & spending attitudes?=last minute, cautious about spending

  8. Heli Air Monaco- Enterprise Thinking • S3 – Scan for solutions GPP Principal (80% structure) • Implementing new sales/client software: Software=Mkt tool, better interaction with customers (CRM). • Direct Check in service: (boarding pass+ luggage transfer to final destination) Enhance our service and responding to a global trend toward a faster service. • Re design the website : More functional, easier to book=Increase sales.

  9. Heli Air Monaco- Enterprise Thinking Evaluation of the solutions

  10. Heli Air Monaco- Enterprise Thinking • S5-Redefining solution Implement the direct check in service

  11. Heli Air Monaco- Enterprise Thinking 5 Reasons why flying with Heli Air Monaco - 35 years of experience - High quality service :100 dedicated employees - 10 Eurocopter helicopter fleet - 50 daily scheduled flights -Direct check in service =Order winner=Win by a nose

  12. Heli Air Monaco- Enterprise Thinking • S6-Small testing -Internal statistic :100% of our client have a connecting flight with major airlines at the airport. -Conduct client survey (email ), will they be interested in direct check in service?

  13. Heli Air Monaco- Enterprise Thinking • S7 Larger testing -Implement a computer system in coordination with the ground handling service company. -New structure organization: Check boarding pass and baggage systems

  14. Heli Air Monaco- Enterprise Thinking • S 8 Implement/Launch Announce new service : -email client database, airlines, travel agency, adds in magazines and newspapers.

  15. Heli Air Monaco- Enterprise Thinking • S9 Post launch review -Estimate 50% of our client use this service. -Should we increase our communication campaign? -Should we have this service available on line?

  16. Heli Air Monaco- Enterprise Thinking Critical Path Method -Launch of direct check in service

  17. Critical Path 32 days G(2) A(4) LS=0 LF=4 LS=4 LF=8 ES=13 EF=28 Slack:(13-13)=(28-28)=0 LS=13 LF=28 D(15) ES=0 EF=4 ES=4 EF=8 B(4) C(5) E(4) F(2) ES=8 EF=13 ES= 13 EF=17 ES=30 EF=32 ES= 28 EF=30 LS=30 LF=32 LS=8 LF=13 LS= 24 LF=28 LS= 28 LF=30 Slack: (8-8)=(13-13)=0 Slack: (13-24)=(17-28)=11 days Slack: (28-28)=(30-30)=0

  18. Heli Air Monaco- Enterprise Thinking • Alliance development: Advantage of creating an alliance with the ground handling company: - Develop faster service -Save time (experience, computer system, service commercialization) -Minimize cost ( staff) -Competitive advantage: the 1st in the market -Offer a faster and more convenient service to our customers

  19. Heli Air Monaco- Enterprise Thinking • Alliance pillars

  20. Heli Air Monaco- Enterprise Thinking Direct check in service is…. • Better -Convenient service, competitive advantage • Faster -Passenger directly check bags+ boarding pass, save time ground handling company=experience • Cheaper –no news staff, bring knowledge and system implementation.

  21. Heli Air Monaco- Enterprise Thinking Thank you for your attention!

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