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Partnership and Engagement

Partnership and Engagement. How do limbo dancing, landlords and student energy habits link. #EnergizeWorcester: a case study on student energy behaviour off campus. Katy Boom, University of Worcester Peng Li, Worcester Students’ Union. Turn to the person next to you: Who are you

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Partnership and Engagement

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  1. Partnership and Engagement

  2. How do limbo dancing, landlords and student energy habits link #EnergizeWorcester: a case study on student energy behaviour off campus Katy Boom, University of Worcester Peng Li, Worcester Students’ Union

  3. Turn to the person next to you: • Who are you • Who do you work for • What do you do • What would you like to get out from this session

  4. What we hope you will get from this session • Brief overview of #EnergizeWorcester-partnership to promote behaviour change and lower energy consumption. • Define the issues for landlords and students around energy efficiency in student housing. • Lesson learnt so far • What are the key challenges • Where do we go from here

  5. Partnership and Engagement #EnergizeWorcester in Brief • HEFCE Funded Student Green Fund project - £170k over 2 years • Students Skills – paid, volunteer, curriculum projects • Support landlords to retrofit student houses to improve energy efficiency • Encourage students to adopt energy efficient behaviour in privately rented student houses • Partnership- Councils, NLA, SmartmetersUK, Eon, ChangeAgents • Multiple behaviour change interventions - to compare effectiveness, including installing SMART meters • Develop a cost effective model which could be replicated in any university town

  6. Partnership and Engagement Issues • Landlords • Those with a good relationship with uni/council very engaged • Want their properties heated adequately preventing condensation/mould • Students • Inclusive rents - ‘get their monies worth’ • Exclusive – Save money so don’t heat adequately • Agree with the principles of project, but no knowledge of how

  7. Partnership and Engagement Key project parameters • Number of students trained and accredited as energy advisors/advocates • Number of households engaged • Number of student tenants reached • Amount of energy/carbon/money saved • Attitudes to energy saving • Energy saving habits maintained

  8. Partnership and Engagement Our approach • Recruit and train students as accredited Energy Advocates to support peers with energy advice • Feedback system through online software. A bespoke online application gives instant feedback on their home energy consumption • Financial incentives to encourage participation and commitment • Smart meter installation in selected houses • Provide extra-curricular and curricula opportunities to students enhancing employability

  9. Energy Advocates

  10. Partnership and Engagement ‘Curriculum Project’

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  16. Partnership and Engagement Lessons learnt to date Engaging with students on energy issues is a challenge, as it is seen as not a high a priority to many students Students have a significant knowledge gap in energy awareness Assumed financial incentives have not proved to be effective to encourage energy saving: have we offered the ‘right kind’ to attract students A new brand #EnergizeWorcester needs time to gain trust; better to use existing brands? Student Advocate training is highly effective for the individual but is this cost effective?

  17. Partnership and Engagement Three key challenges • How to monitor and evaluate a project – not the same parameters we initially expected. • How to effectively communicate to students in order to raise awareness and encourage participation – has using students worked? • How to encourage effective behaviour change, particularly involving lifestyle change

  18. Partnership and Engagement In groups discuss a challenge • Key questions around each challenge are available to prompt discussions. • List on flipchart all ideas/actions • Decide as a group from the initial list the top three ideas/actions

  19. Partnership and Engagement • ‘Aha’ moments – • In a pilot project if you don’t reach your expected targets don’t despair all is not lost, there is time to refocus • Students face a knowledge gap in fully understanding domestic energy use and the importance of energy efficiency. • Effecting lifestyle changes, is not easy, takes time and you have to compete for students’ attention

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