Collaborative Realtor ® Resource

1. Collaborative Realtor® Resource OLIT 593-007 Web 2.0 For Ed and Training Dr. Kevin Brady By Myra Herrmann

2. Objective • Harness and build upon the collective intelligence of the real estate community by creating a collaborative and user-friendly environment in which to share knowledge and experience • Support the development of competitive skills and continuous learning and knowledge acquisition

3. Problem Statement

4. Problem Statement (cont’d)

5. Problem Statement (cont’d)

6. Audience • Keller Williams Realtors® • Listing Agents • Buyer’s Agents

7. KW Environment/Philosophy Knowledge: • Powerful curriculum through Keller Williams University keeps our associates ahead of trends, tools and advancements in the real estate industry. Teamwork: • Unlike other real estate companies, Keller Williams Realty was designed to reward agents for working together, to serve our clients better. Reliability: • Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting our client’s needs first. Speed: • Leading-edge technology solutions accelerate our associates’ efficiency and productivity.

8. KW Environment/Philosophy Knowledge: • Powerful curriculum through Keller Williams University keeps our associates ahead of trends, tools and advancements in the real estate industry. Teamwork: • Unlike other real estate companies, Keller Williams Realty was designed to reward agents for working together, to serve our clients better. Reliability: • Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting our client’s needs first. Speed: • Leading-edge technology solutions accelerate our associates’ efficiency and productivity.

9. KW Environment/Philosophy (cont’d) • 3 Offices • 9201 Montgomery Blvd NE Albuquerque NM 87111 • 901 Rio Grande Blvd NW Albuquerque NM 87104 • 6240 Riverside Plaza NW #100 Albuquerque NM 87120 • 241 Agents • 70% work from home • Albuquerque KW intranet (not widely used)

10. Learning Theories/Philosophies • Experiential Learning (Kolb, Jarvis) • Visual Learning • Critical Thinking • Retention • Comprehension • Organization • “Productive Inquiry” (John Dewey) • Transferability (i.e. motivation, applicability, context, generalizability)

11. Constraints • Resistance to change • Fear of technology • Not aware of resource • Inability to access or update site • Reluctance to share experience and/or knowledge

12. Project Design • Develop project proposal • Review needs analysis, objective and scope of project with Technology Committee • Storyboard proposed implementation/model • Evaluate/choose Web 2.0 Tools

13. Web 2.0 Tools Evaluation of Web 2.0 Tools

14. Web 2.0 Tools (cont’d)

15. Site Outline

16. Site Outline (cont’d) • Private (invitation – only) group • Multiple moderators • Pool submissions • Keep tabs on discussions Sample implementation www.kwalbuquerque.wikispaces.com

17. Evaluation/Assessment

18. Evaluation/Assessment (cont’d) • Identify members (i.e. KW Agents/Brokers) • Assign unique identifier by email address • Survey members for experience/background (i.e. profile) • Monitor usage of resource • Evaluate/assess usage of resource by member profile • Determine goal for number of hits/updates per month • Compare actual hits/updates to goals • If actual fails to meet expectations, investigate cause… • Realtors® are not aware of resource or • Do not know how to access or update the resource or • Do not understand the benefit of knowledge generation and sharing

19. Evaluation/Assessment (cont’d) KW Broker Survey Age Group Times/Day on Internet/Email Hrs/Day on Internet/Email • 18-30 • 31-42 • 43-51 • 52-61 • 62+ • Once per day • 1 – 3 times • > 3 times per day • < 1 hr • 1 – 2 hrs • > 2 hrs per day Yrs in Real Estate Computer Skill Self-Evaluation • Novice (limited skill and experience) • Capable (familiar with common applications) • Experienced (comfortable with new technology) • Savvy (leading edge expert) • < 5 yrs • 5 – 10 yrs • 11 – 20 yrs • > 20 yrs Prior Work Experience

20. Evaluation/Assessment (cont’d) • Identify members (i.e. KW Agents/Brokers) • Assign unique identifier by email address • Survey members for experience/background (i.e. profile) • Monitor usage of resource • Evaluate/assess usage of resource by member profile • Determine goal for number of hits/updates per month • Compare actual hits/updates to goals • If actual fails to meet expectations, investigate cause… • Realtors® are not aware of resource or • Do not know how to access or update the resource or • Do not understand the benefit of knowledge generation and sharing • Solicit/review member feedback

21. Evaluation/Assessment (cont’d) • Potential Remedies • Additional training • Interviewing knowledgeable Realtors® to intercede in inputting data • Publicize examples/stories of successful use of shared knowledge • Incentives offered for sharing knowledge (i.e. updating wiki space) • Acknowledgement via monthly sales meeting • Personal/individual email gratitude/recognition • KW items (i.e. folders, stationary, marketing services, etc) based on contribution levels

22. Questions / Feedback Thanks!