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Hit Reset: Release is Day One of the Development Cycle Ben Liu COO, Pocket Gems

Hit Reset: Release is Day One of the Development Cycle Ben Liu COO, Pocket Gems. Pocket Gems. Founded 2009, backed by Sequoia Capital 14 iOS and Android titles Pioneer in free to play mobile games 1 st farm game 1 st store game 1 st zoo game 1 st hotel game

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Hit Reset: Release is Day One of the Development Cycle Ben Liu COO, Pocket Gems

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  1. Hit Reset: Release is Day One of the Development CycleBen LiuCOO, Pocket Gems

  2. Pocket Gems • Founded 2009, backed by Sequoia Capital • 14 iOS and Android titles • Pioneer in free to play mobile games • 1st farm game • 1st store game • 1st zoo game • 1st hotel game • 1st exploration simulation game

  3. Tap Zoo and Tap Pet Hotel #1 and #4 Top Grossing iPhone Apps of 2011

  4. Longevity Tap Zoo 12 months straight in the top 10 grossing apps Tap Pet Hotel 8 months straight in the top 10 grossing apps

  5. Live Game Philosophy How can we make the game as fresh and new as the day we released it for the first time?

  6. What It Takes Weekly updates • 1 new feature every 2 weeks • New content every week

  7. Technology Infrastructure: Client • Game engine • AB testing

  8. Technology Infrastructure: Server • DCON • Analytics

  9. Live Game Philosophy How can we make the game as fresh and new as the day we released it for the first time?

  10. Tap Zoo Backstory

  11. Tap Zoo Evolution

  12. Tap Zoo v0 (September 2010)

  13. Tap Zoo Today (March 2012)

  14. Tap Zoo Today (March 2012)

  15. Tap Zoo Today (March 2012)

  16. Tap Zoo Today (March 2012)

  17. Tap Zoo Evolution

  18. Tap Zoo Today (March 2012)

  19. Live Cycle

  20. Live Game Philosophy How can we make the game as fresh and new as the day we released it for the first time?

  21. Tap Pet Hotel Backstory

  22. Ideation

  23. Ideation

  24. Ideation: Party Rooms

  25. Ideation: Party Rooms +

  26. V1 Release: Party Rooms • Minimum Viable Product • What is the pure essence of the feature? • What is the minimum amount of work to do in order to get useful feedback?

  27. V1 Release: Party Rooms • August 2011

  28. V1 Release: Party Rooms • August 2011

  29. V1 Release: Party Rooms • August 2011

  30. Measure/Learn: Party Rooms • Close to 100% users tried the feature • Repeat engagement not so hot (1 and 7 day feature retention) • Ok monetization(feature ARPU)

  31. Ideation: Party Rooms +

  32. V2 Release: Party Rooms • December 2011

  33. V2 Release: Party Rooms • December 2011

  34. V2 Release: Party Rooms • December 2011

  35. V2 Release: Party Rooms • December 2011

  36. Measure/Learn: Party Rooms • Sky high initial engagement! • 1.5x repeat engagement! • 2x monetization!

  37. Future • Run loop faster • Machine learning • Tap Paradise Cove

  38. Hit Reset: Release is Day One of Development Cycle • Questions?

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