Careers Skills Training Presentation – Chinese Soup Business

1. Careers Skills Training Presentation – Chinese Soup Business Group Members: Mo Kit Han 2001280205 Lau Stephanie Marie Sze Man 2001114664 Fong Ka Ki Jessica 2001114614 Wong Ka Yu 2001152082 Chan Man Yi 2001529601 Career Skills Training Presentation - Chinese soup Business

2. Secret of Chinese Soup --Background of Chinese Soup Business Career Skills Training Presentation - Chinese soup Business

3. Soup as Chinese tradition • History of soup being traced to Prehistoric period • Man knew about boiling before invention of earthenware pottery (around 6,000 BC) • Meat boiled in water before they knew how to cook Career Skills Training Presentation - Chinese soup Business

4. Soup as Chinese tradition • Soup plays different roles in Chinese cuisine • China's dynastic families feast on luxuries for banquet course e.g. shark's fin or bird's nest soup • Rural Chinese make meal of watery mixture flavored with bean curd and whatever vegetables available Career Skills Training Presentation - Chinese soup Business

5. Soup as Chinese tradition • Herbal Chinese soups being important for medicinal value under Yin and Yang Philosophy • Yin : feminine, darker, cooling forces • Yang : masculine, lighter, hot forces • Soup being able to restore the balance between two forces Career Skills Training Presentation - Chinese soup Business

6. Chinese Soup Business in Hong Kong • Chinese Soup routinely offered in Chinese restaurants and fast food shops • Not welcomed by customers due to low nutritional value • Ah Yee Leng Tong founded in 1980s • First Restaurant to introduce Chinese tonic soup • 明火靚湯‧真材實料as gimmick • MSG free Career Skills Training Presentation - Chinese soup Business

7. Chinese Soup Business in Hong Kong • Chinesesoup.com founded in 2001 • First online Chinese soup delivery Business Career Skills Training Presentation - Chinese soup Business

8. Why do Chinese Soup Business become popular in HK? -- Reasons for development of Chinese Soup business in Hong Kong Career Skills Training Presentation - Chinese soup Business

9. Reasons • Chinese soup as familial tradition • Chinese soup to be beneficial for health • Serve soup in meal instead of cold drinks • Sweet soups make light, satisfying finale to a meal Career Skills Training Presentation - Chinese soup Business

10. Reasons • Raising status of Chinese tonic soup • Transaction of Chinese medicine on international market growth rapidly • Chief Executive committed providing favorable environment for entrepreneurial development in the Chinese medicine on 2001 • More publications confirming tonic value of Chinese soup and medicine Career Skills Training Presentation - Chinese soup Business

11. Reasons • Social changes in HK • Women regarded as primary care-givers of family in Chinese culture • More women participated in workforce in recent years • Lifestyles of many families changed Career Skills Training Presentation - Chinese soup Business

12. Reasons • Increase awareness on health • Economic affluence encouraged people to pursue better quality of life • More people suffered from stress-related problems • SARS and Bird influenza in HK captured public awareness of health Career Skills Training Presentation - Chinese soup Business

13. What do people think about Chinese soup? -- Results of online Survey about Chinese soupConducted between Apr 1 – Apr 1094 replies received Career Skills Training Presentation - Chinese soup Business

14. Online Survey Results 1. Gender • Male = 44 (46.8%) • Female = 50 (53.2%) Career Skills Training Presentation - Chinese soup Business

15. Online Survey Results 2. Age Career Skills Training Presentation - Chinese soup Business

16. Online Survey Results 3. Occupation Career Skills Training Presentation - Chinese soup Business

17. Online Survey Results 4. Do you like to drink soup? • Like = 73 (77.7%) • Dislike = 9 (9.6%) • No opinion = 12 (12.7%) Career Skills Training Presentation - Chinese soup Business

18. Online Survey Results 5. Which type of soup do you prefer? • Chinese soup = 66 (70.2%) • Western soup = 26 (27.7%) • Japanese soup = 2 (2.1%) Career Skills Training Presentation - Chinese soup Business

19. Online Survey Results 6. How often do you drink soup? Career Skills Training Presentation - Chinese soup Business

20. Online Survey Results 7. Do you think drinking soup is important? • Important = 75 (79.8%) • Unimportant = 7 (7.4%) • No opinion = 12 (12.8%) Career Skills Training Presentation - Chinese soup Business

21. Online Survey Results 8. If important, why? (Can choose more than one answer) Career Skills Training Presentation - Chinese soup Business

22. Online Survey Results 9. Do you buy soup from outside? • Yes = 23 (24.5%) • No = 71(75.5%) Career Skills Training Presentation - Chinese soup Business

23. Online Survey Results 10. If yes, why? (Can choose more than one answer) Career Skills Training Presentation - Chinese soup Business

24. Online Survey Results 11. If no, why? (can choose more than one answer) Career Skills Training Presentation - Chinese soup Business

25. Online Survey Results 12. Do you think canned soup can replace slow-boiled soup? • Yes = 1(1%) • No = 89 (94.7%) • No opinion = 4 (4.3%) Career Skills Training Presentation - Chinese soup Business

26. Online Survey Results 13. Which soup you will choose? Canned soup or slow-boiled soup? Career Skills Training Presentation - Chinese soup Business

27. Online Survey Results 14. Which factor(s) will you consider when buying soup from outside? < Can choose more than one answer> Career Skills Training Presentation - Chinese soup Business

28. Online Survey Results 15. How much are you willing to pay for 500-ml soup ? Career Skills Training Presentation - Chinese soup Business

29. How do Chinese Soup business operate? -- Case Study of 3 Chinese soup businesses Career Skills Training Presentation - Chinese soup Business

30. Case Study 1 --The Soup Cafe Career Skills Training Presentation - Chinese soup Business

31. The Soup Cafe • Shop Profile • Location • Central, Hong Kong Station • Services • Sell take-away soup • Provide lunch • Provide delivery service Career Skills Training Presentation - Chinese soup Business

32. The Soup Cafe • The idea of soup industry • Office workers have no time to make soup for themselves • They have the need of drink soup • Target Group • Office ladies and workers Career Skills Training Presentation - Chinese soup Business

33. The Soup Cafe • Selling points • Slow-cooked soup • No Monosodium Glutamate (MSG). • Use fresh ingredients • Variety of soup Career Skills Training Presentation - Chinese soup Business

34. The Soup Cafe • Ways to maintain business success • Keep the shop’s principle • Provide more services to customers • Different means of advertisements • Offer discount Career Skills Training Presentation - Chinese soup Business

35. Case Study 2 --Pheona’s Business Report in 全線大搜查 Career Skills Training Presentation - Chinese soup Business

36. Pheona’s Business • Shop Profile • Location • Kowloon Bay • Service • Soup Delivery Career Skills Training Presentation - Chinese soup Business

37. Pheona’s Business • Idea of soup business • Herself as a busy office lady • Need of slow-boiled soup for dieting reason • Lack in slow-boiled and MSG free soup in market. • Target Group • Factory Workers Career Skills Training Presentation - Chinese soup Business

38. Pheona’s Business • Selling Point • MSG free and slow-boiled • Rarely made by oneself at home • e.g. 玫瑰花楜椒豬肚湯 • Publicity • Take initiative to promote to potential customers in nearby factories. Career Skills Training Presentation - Chinese soup Business

39. Pheona’s Business • Business operation • About 40 staffs, 2 of them specialized in soup preparation. • Obtain ingredients from Sheung Wan to lower costs. Career Skills Training Presentation - Chinese soup Business

40. Capital Career Skills Training Presentation - Chinese soup Business

41. Pheona’s Business • Ways to maintain business success • Good quality of products offered make it enough to sustain her business • No need to try the products of competitors Career Skills Training Presentation - Chinese soup Business

42. Case Study 3Chinesesoup.com Career Skills Training Presentation - Chinese soup Business

43. Chinesesoup.com • Shop Profile • Location • Kennedy Town, Hong Kong • Services • Soup and dessert delivery service Career Skills Training Presentation - Chinese soup Business

44. Chinesesoup.com • The idea of soup industry • People recognize the benefits of drinking slow-boiled soup • They do not have the time to make the soup themselves • Target Group • Office ladies Career Skills Training Presentation - Chinese soup Business

45. Chinesesoup.com • Selling Points • No MSG • Uses high quality ingredients • Offers a large variety of soups • High transparency • Hygienic • Consult Chinese doctor for soup recipes Career Skills Training Presentation - Chinese soup Business

46. Chinesesoup.com • Publicity • Magazine and TV interviews • Give out flyers • Website Career Skills Training Presentation - Chinese soup Business

47. Chinesesoup.com • Problems encountered • Limited Budget for publicity • First of a kind attracted a lot of media exposure • Route Planning • Hired 2 staff to plan delivery route • Copy cats • Do the best to provide good service and good food Career Skills Training Presentation - Chinese soup Business

48. Chinesesoup.com • Ways to maintain business success • Be innovative • Provides special soups • Provides good service and high quality food • Offers discounts Career Skills Training Presentation - Chinese soup Business

49. Chinesesoup.com • Future Development • Self-branding, sells high quality oyster sauce • Sells packaged food as well, eg ready-to-eat abalone, sea cucumber, bird’s nest and shark’s fin Career Skills Training Presentation - Chinese soup Business

50. Can Chinese Soup Business satisfy customers’ needs? -- Comparison between customers’ expectations and business operation Career Skills Training Presentation - Chinese soup Business