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Chapter IV : Modern Art + Modern Graphic Design

Chapter IV : Modern Art + Modern Graphic Design. Cubism rejected mainstream society and commercial art Cubism created an alternative for artists and designers looking for a structured abstract language with which they could experiment. Cubism.

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Chapter IV : Modern Art + Modern Graphic Design

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  1. Chapter IV :Modern Art + Modern Graphic Design Cubism • rejected mainstream society and commercial art • Cubism created an alternative for artists and designers looking for a structured abstract language with which they could experiment.

  2. Cubism

  3. “The Calligrammes are an idealization of free verse poetry and typographical precision in an era when typography is reaching a brilliant end to its career, at he dawn of the new means of reproduction that are the cinema and the phonograph.”– Guillaume Apollinaire,

  4. Kauffer, Winter Sales, 1921. Cooper, It is Warmer Down Below, 1924.

  5. The North Downs, Kauffer, 1916. Reigate, Kauffer, 1916.

  6. Edward McKnight Kauffer, Power - The Nerve Centre of London’s Underground, 1925.

  7. Gill Sans Typeface, 1928.

  8. Gill Sans, 1928. Johnston Sans, 1916.

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