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Personalized Ads: Menace or Just Creepy? Demis Harper

Personalized Ads: Menace or Just Creepy? Demis Harper. What is a Peronsalized Ad?. Uses Personal Information Base on Browsing History Based on Previously Viewd Products. How Does it Work?. Data Collection Cookies, Browsing History, Credit Cards Data Mining

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Personalized Ads: Menace or Just Creepy? Demis Harper

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  1. Personalized Ads: Menace or Just Creepy? Demis Harper

  2. What is a Peronsalized Ad? Uses Personal Information Base on Browsing History Based on Previously Viewd Products

  3. How Does it Work? Data Collection Cookies, Browsing History, Credit Cards Data Mining Statistical Analysis, Database Technology, etc Targeting Techniques Personalized retargeting, Real-Time Bidding

  4. What do “THEY” Know? Name, Address, Age, Purchases, etc. Can Infer Likelihood of pregnancy, sexual orientation, etc.

  5. How Did “THEY” Find Out? Registration Forms Cookies! Again! Google, Twitter, Facebook! Oh MY! 3rd Party Data Aggregators

  6. Why Do They Want To Know? Market Segmentation Data Trending Risk Analysis Etc.

  7. What Does That Mean to Me? New Products! Deals and Discounts! Subculture Support!

  8. What Can Go Wrong? Identity Theft! Important Individuals Discovering Secret X! Incorrect Inferrence!

  9. Should I Get My Tinfoil Hat? Nope. Companies more interested in broad picture than actual individuals

  10. Why Am I Scared? Personal Fallout from results. Uncaring System. Sensible Paranoia. Epic Picture? Picture taken from http://images4.wikia.nocookie.net/__cb20120716045812/deadliestfiction/images/2/24/Cthulhu-rlyeh-rising.jpg

  11. What Can We Do? Make the Changes We Can. Keep Pros and Cons in Mind. DON'T PANIC.

  12. References Criteo (2013) Major Electronics Brand Includes Personalized Retargeting to Optimize Customer Online Shopping Experience Renowned Consumer Electronics E-retailer Expands Online Marketing Program Beyond SEM. [e-book] Citero. p.1. Available through: http://www.criteo.com/sites/default/files/success_stories/documents/cs_consumer_electronics.pdf http://www.criteo.com/sites/default/files/success_stories/documents/cs_consumer_electronics.pdf [Accessed: 4/22/2013]. Crowdscience.com (2011) What is Real-Time Bidding (RTB)? | Crowd Science. [online] Available at: http://www.crowdscience.com/2011/07/what-is-real-time-bidding-rtb/ [Accessed: 22 Apr 2013]. Greengard, S. (2012) Advertising Gets Personal. communications of the acm, 55 (8), p.18-20. Nytimes.com (2013) Log In - The New York Times. [online] Available at: http://www.nytimes.com/2012/12/02/magazine/who-do-online-advertisers-think-you-are.html?pagewanted=all&_r=0 [Accessed: 22 Apr 2013]. Payne, D. and Trumbach, C. (2009) Data mining: proprietary rights, people and proposals. Business Ethics: A European Review, 18 (3), p.241-251. Wordclick.blogspot.com (2012) wordclick: Personalized retargeting vs. Behavioral retargeting. [online] Available at: http://wordclick.blogspot.com/2012/06/personalized-retargeting-vs-behavioral.html [Accessed: 22 Apr 2013]. Yu, H. and Cude, B. (2009) Possible Disparities in Consumers’ Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea. Journal of International Consumer Marketing, (21), p.251-266. Yu, H. and Cude, B. (2009) ‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers’ perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media. International Journal of Consumer Studies, (33), p.503-512.

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