Public opinion about individual philanthropy

1. Public opinion about individual philanthropy Serbia, December 2009

2. Methodology • Method of data collection: field survey “face-to-face” in respondent’s household • Population: citizens of Serbia aged18+ • Type of sample: three-stage stratified random sample • Data collection was realized from 11th December to 15th December 2009 • Size of sample: 1091 • Marginal error: +/- 3.00%

3. AWARENESS AND UNDERSTANDING OF PHILANTROPY CONCEPT

4. The term "charitable aid" is much closer to ordinary people than the term "philanthropy" Base: Total target population Which of the following terms do you yourself usually use to name donations for general welfare, that is, which term is the closest to you personally?

5. More than half of the citizens have not heard that term “philanthropy” is used to name donations for general welfare? And is there any term among the following ones that you haven’t heard being used for naming donations for general welfare?

6. By “donating for general welfare”, citizens most often mean to help the poor and the sick When you think about donating for general welfare, what do you mean by that? Most frequent answers - spontaneous

7. PICTURE OF PHILANTROPHY IN SERBIA TODAY

8. Citizens think that the custom of donating for general welfare in Serbia is very scarcely developed In your opinion how developed is the custom of donating for general welfare in Serbia? 69% 9%

9. Citizens also think that donating for general welfare is not much encouraged in Serbia To what extent is donating for general welfare encouraged in our society, how much importance is it given? 81%

10. Bad economic situation in society is perceived as the main reason for that, but lack of awareness is often mentioned as well Base: citizens who think that donating for general welfare in our society is not given sufficient importance (80% of target population) What is the main reason why donating for general welfare is not given bigger importance in our society? Education

11. Church, prominent individuals, media and ordinary people are perceived as those who donate the most, and private and state-owned companies as the ones who donate the least To what extent does each of the following organizations – institutions donate for general welfare?

12. Nevertheless, when citizens have to choose an institution which donates the most, they most frequently mention the citizens themselves And which institution would you put in the first place as the one donating the most for general welfare?

13. Citizens think that poor economic situation is the main reason why citizens do not donate more for general welfare, but they also mention distrust of outcome of donating Base: all citizens except those who think that companies donate much for general welfare (92% of target population) What is the main reason why CITIZENS do not donate more for general welfare?

14. Lack of interest and lack of awareness about general welfare were most frequently mentioned as the main reasons why private companies in Serbia do not donate more for general welfare are Base: all citizens except those who think that citizens in Serbia donate much for general welfare (92% of target population) What is the main reason why private companies do not donate more for general welfare?

15. According to citizens, private companies are aware that donating for general welfare creates a more positive picture about them which is their main motive for making donations Base: Total target population What is the main motive of private companies in Serbia to donate for general welfare?

16. Opinions about the role of media are divided Base: Total target population And what is the role of media in our country when donating for general welfare is concerned?

17. Citizens remember that there were some actions, but they mainly provide quite generalized answers Do you recall any actions in our country aimed at collecting donations for general welfare? Most frequently given answers

18. TV B92, and state (ministries) are most frequently mentioned as initiators of actions for general welfare Who initiated these (mentioned) actions aimed at collection of donations for general welfare? Base: citizens who mentioned at least some action, 73% of total population Most frequently given answers

19. There is a lot of discrepancies in citizens perception of the areas which should be / currently are donated the most Which areas are donated the most / should be donated the most in Serbia? Three most frequently mentioned areas from the list

20. There is even a more discrepancies regarding the groups perceived to be given the most, and the ones which should be given the most And in which groups – institutions is donated the moste / should be donated the most? Three most frequently mentioned areas from the list

21. PERSONAL READINESS TO DONATE

22. Majority of the citizens claim to have participated in actions for general welfare Have you ever participated in actions directed towards general welfare? How often do you participate in actions directed towards general welfare?

23. Almost half of total population claims to have participated in actions for general welfare during the past 3 years Base: citizens who participated in actions for general welfare - (62% of target population) Did you participate in actions for general welfare during the past 3 years? 43% of target population

24. People mainly took part in actions aimed at helping children, the sick and the poor (one or two actions on the average) In which actions did you participate in the past 3 years? Base: those who participated in some humanitarian action in the past 3 years(43% of target population) The most frequently mentioned responses

25. Initiators of actions in which respondents participated are not the ones they mentioned as initiators that they knew best Who was the initiator of actions that you participated in? The most frequently mentioned responses Base: those who participated in some humanitarian action in the past 3 years (43% of target population)

26. People usually participate by donating money and material goods How did you participate in those actions? Base: those who participated in some humanitarian action in the past 3 years (43% of target population) 37% of total population

27. About one half of citizens believe that they will participate in future actions, and somewhat more than one third of them are indecisive Do you believe that you will participate in future actions aimed at general welfare? Base: Total target population

28. Why aren’t you willing to participate in actions aimed at general welfare? The main reason for not participating in actions aimed at general welfare is destitute financial situation, although significant percentage of respondents mention mistrust as the reason Multiple answer; Base: those who will not participate in actions aimed at general welfare (14% of target population) Spontaneous answers

29. Citizens most often choose to participate in humanitarian actions and actions related to health You would most gladly participate in actions (from the list)… Base: those who will participate in general welfare activities or the indecisive (86% of target population) Choice of actions from the list

30. Citizens mainly choose to help children and sick people You would most gladly participate in actions targeting… Choice of groups from the list Base: those who will participate in general welfare activities or the indecisive (86% of target population)

31. MOTIVATION FOR DONATING

32. Citizens choose more frequently the actions connected with their local community that people close to them benefit from When you are to decide whether to participate in some action aimed at general welfare, do you rather choose... Base: Total target population

33. Citizens think that vulnerable individuals and groups are definitely the priority for donations Would you rather donate money for...

34. Confidence that there will be no misuse and that results of actions will be adequate are very important to citizens when deciding whether to support some action or not Which reason to support an action would be the most important to you?

35. CONFIDENCE IN PHILANTHROPIC ACTIVITIES AND THEIR INITIATORS

36. How willing would you be to support actions of collecting funds initiated by the following organizations and institutions? Citizens are the most willing to support actions of the Church, and the least willing to support actions of public and private companies

37. It is important for citizens to obtain information about the course and outcome of action they are involved in When you are involved in an action of donating for general welfare, how important is it to you to obtain information about the amount of money collected, about the way it was used, whether objective of the action was achieved? 15% 69%

38. Citizens believe that the misuse of funds collected for general welfare often occurs In your opinion, how often does misuse of funds collected for general welfare occur? 8% 59%

39. EFFECTS – IMPORTANCE OF DONATING FOR GENERAL WELFARE

40. Majority of citizens believe that donations of ordinary people can help the society To what extent can donations of ordinary people help the society? 29% 52%

41. In general, what should be the citizens’ role in terms of general welfare? Majority of citizens hold the state most responsible for general welfare, but they also think that care for general welfare should be perceived as citizens’ duty and not only as good will

42. What might be done to stimulate people to donate more for general welfare? Citizens think that better control of activities and better informing of citizens would stimulate them the most to donate for general welfare Choice of 3 from the list

43. KNOWLEDGE ABOUT FOUNDATIONS AND READINESS FOR COOPERATION

44. Substantial percentage of citizens have heard of funds that support general welfare activities Have you heard of any funds that support general welfare activities, established by individuals, organizations, institutions, companies?

45. Which funds have you heard of? Katarina Rebrača Charity Fund, whose fraud was made public three months after the survey, was the best known fund at the time when the survey was conducted Multiple answer; Base: those who have heard of funds that support general welfare activities (43% of target population) Most frequently spontaneously mentioned

46. Do you think that organizations or foundations that support general welfare activities should be financed by citizens? Opposite to the opinion of majority that citizens can help the society with donations, most of the people think that foundations that support general welfare activities can’t (and shouldn’t) be funded by the citizens

47. Would you be willing to donate money to a foundation that invests in general welfare to distribute it? While majority of citizens are willing to donate money for general welfare activities, only one third of citizens would give money to a foundation. Mistrust is often the reason of this attitude.

48. Regardless of whether you would or would not give money to such foundation, what might be advantages of this kind of donating money for general welfare? Assurance that money would be given to those who need it the most is perceived as the main advantage of donating money to a foundation

49. The main disadvantage of donating through a foundation is mistrust in the way foundation would distribute the money What would be the main disadvantages of this type of donating for general welfare?

50. Only every fourth of those who would be willing to donate money to a foundation that they trust, would be willing to do it continuously Would you donate money to such foundation for a specific action only, or you would be willing to continuously support its work? Base: those who are willing to donate money to a foundation that invests in general welfare and allow it to distribute it or those who are indecisive (59% of target population)