1 / 10

Rocket Fuel Inc. Breakfast Meeting – 26 March 2014

Rocket Fuel Inc. Breakfast Meeting – 26 March 2014. Under the hood of programmatic buying. Agenda. 9.30 Welcome: Andy McNab, MD UK, Rocket Fuel 9.40 Mark Torrance, CTO, Rocket Fuel 10.15 John Kimbell , Managing Partner, Navigate Digital

royal
Download Presentation

Rocket Fuel Inc. Breakfast Meeting – 26 March 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rocket Fuel Inc. Breakfast Meeting – 26 March 2014 Under the hood of programmatic buying

  2. Agenda • 9.30 Welcome: Andy McNab, MD UK, Rocket Fuel • 9.40 Mark Torrance, CTO, Rocket Fuel • 10.15 John Kimbell, Managing Partner, Navigate Digital • 10:30 Meliá case study, presented by Matthias Koch, E-Marketing Manager Europe, Meliá Hotels International • 10.45 Q&A Panel (all of the above) • 11.00 Summary & Close

  3. ….we’ve moved!!!! 34 Bow Street… come and see us!!!!!

  4. Our new Sales structure Global Agency Independent Agencies Direct Client Regional POD 1 POD 2 POD 3 MORE FOCUS/ BETTER SERVICE

  5. What we’ve covered… Attribution modeling Audience vs. Content Branding on line Man VS Machine. And today….. Big Data

  6. Introducing our speakers today…

  7. Matthias Koch Vincent? • E-Marketing Manager EMEA for Meliá Hotels International based in Spain • Previously e-commerce Manager for Barceló Hotels and Resorts for four years looking after SEM, Affiiate Marketing, Displaymarketing, Online-cooperations (KAYAK), Tripadvisor, Travelzoo, etc across Spain, Germany, UK, USA, Mexico and more • Prior to this, Matthias has worked for nonstopConsulting, Hotelopia, EM Publicidadand IP Deutschland

  8. John Kimbell Vincent? • Co-founded Navigate Digital in July 2007 - a full service digital media agency, that provides clients with bespoke, innovative and cost efficient digital media solutions • An established media professional with experience in both on and offline media • Specialities include: Media Planning & Buying, Performance Marketing, Paid Search, Social Media, Brand Activation and Consultancy • Prior to Navigate, John worked for UM, Saatchi & Saatchi and Brann Worldwide

  9. Mark Torrance Vincent? • Runs the science and engineering groups at Rocket Fuel responsible for modelling and data visualisation for our analyst users and external customers • He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web • He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network

  10. THANK YOU!

More Related