Accounting Program Assessment at The University of Michigan—Dearborn

1. Accounting Program Assessment at The University of Michigan—Dearborn Demographics: 9,200 students/ 1,600 SOM/ 140 Accounting Mean ACT 24.5, GMAT 585 (web 615) AACSB Second in state for selectivity of students Mission: Provide high quality, practice oriented business programs

2. Assessment History • 1996 AACSB Self-Study • 1997 High Learning Commission • SOM Reaction • Specific Assessment Team Committee • Assessment Focus • What we do best, as defined by mission • Ability to execute the plan • 1999 Committee Results • Commitment to relevant programs • Prepare students for business practice • Develop assessment measures • 2002/03SOM Assessment Instituted • 2004 Department Assessment…in progress

3. What Can The SOM Assess? • Tier 1: General Undergraduate Knowledge & Skills • Communication • Math & Science • General education knowledge • Tier 2: Business Core • Functional core knowledge & skills • Ability to apply in practice • Ability to learn in business environment • Tier 3: Accounting Knowledge & Skills

4. Major Assessment Measures • Student Evaluations of Teaching and Courses • Employer Evaluations of Undergraduate Interns • Student Intern Self-Evaluations • Advisory Councils with Industry Leader Representation • MBA Student/Alumni Survey (currently being re-launched) • Student Advising Satisfaction Survey (no longer in use) • Student Outcomes Assessment Examination (newly developed as of 2002/3) • Faculty Participation in AACSB Assessment Training Programs 

5. Successful Internship Employer Evaluations Advisory Council Student Outcome Assessment Exam Unsuccessful Student Satisfaction Surveys Student Evaluations Student Intern Self-evaluation What Works and Does not Work

6. What is Being Evaluated? • Cognitive Business Knowledge & Skills • Application of General Business Knowledge & Skills • Accounting Knowledge & Skills • Retention

7. TIER II (a) Cognitive knowledge (principles, concepts, facts, theories) and skills (procedures, methods, strategies, approaches) for each functional area of business.

8. TIER II (b)       Application of knowledge and skills to general business situations and problems, in both domestic and global settings. BBA graduates should be able to: Think critically: ¨      anticipate, identify, and interpret business problems or situations ¨      develop models and hypotheses relevant to business problems or situations ¨      use appropriate information technologies to gather information relevant to business problems or situations ¨      analyze information and draw appropriate inferences ¨      integrate information from multiple sources or business functions ¨      evaluate options and make sound decisions or recommendations Communicate Effectively: ¨      interact and communicate effectively with individuals and as part of a team ¨      write effectively using common business formats ¨      prepare and deliver effective business presentations

9. TIER II (b)  Learning in an environment that fosters opportunities for personal and intellectual growth. BBA graduates should have opportunities to stimulate and reinforce the value they place on: ¨      ethically and socially responsible behavior ¨      considering the effects of cultural differences and diversity in domestic and international business situations ¨      conscientious, responsible, and reliable work behavior ¨      intellectual curiosity and self-learning developing leadership competencies