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The 3 hacks that got spring sled 138,790 users in less than 40 days

Learn how “SpringSled” ,yet just another project management tool, got over 138,000 users to sign up before even launching using these three hacks. <br><br>To read the full blogpost: http://roy.roypovarchik.com/2014/07/springsled-users/

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The 3 hacks that got spring sled 138,790 users in less than 40 days

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  1. SpringSled’s Launch Campaign Breakdown SpringSled got over 140,000 users on its waiting list in under 30 days. Without no-one really knowing what their product will actually look like, they have managed to convince a large number of people to sign-up and share their landing page. This is quick breakdown of how the did it. Case Study by @roypovar

  2. How did SpringSled got its 140,000 users?

  3. Step 1: An efficient landing page with a clear message and a clear promise

  4. Step 2: Offering 2 incentives for sharing: Cut in line and get Springsled free for 12 months

  5. Low success bar (only 5 friends needed) and stand out sharing buttons for only 2 social networks

  6. Step 3:A quick follow up email using the same messaging as the Thank you page, with a reminder of their incentives

  7. Step 4: Follow up emails to track your incentive progress

  8. Even when you pass the sign-up goal you’re still prompted with future incentives

  9. In my opinion, these are the reasons for its success 1. A clean, clear landing page 2. Delivering the “simple” promise on every level 3. Social proof - You know exactly how many people are waiting in line 4. Incentives to share - Cut in line + 12 months free 5. Engaging follow-up emails 6. Consistent experience and messaging between all content elements.

  10. To read the full breakdown, visit: http://roy.roypovarchik.com/2014/08/content- distribution-techniques1/

  11. Follow me on Twitter:@roypovar

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