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An area of significant change and identified as:

An area of significant change and identified as: . Placeshaping in West Hampstead. Area of Intensification in the London Plan. Growth Area in LDF. Work completed and underway:. Place Plan – Published March 2012. Neighbourhood Plan – Forum and Area approved May 2013.

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An area of significant change and identified as:

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  1. An area of significant change and identified as: Placeshaping in West Hampstead • Area of Intensification in the London Plan • Growth Area in LDF Work completed and underway: • Place Plan – Published March 2012 • Neighbourhood Plan – Forum and Area approved May 2013

  2. Need for Planning Guidance in West Hampstead • Long-standing commitment • London Plan – min. 800 homes and 100 jobs • Core Strategy anticipates development to exceed target • Future change needs to be coordinated and allow stakeholders to be involved • Planning Guidance can: • Build on adopted policy and Place Plan objectives • Provide guidance for open space, linkages and public realm • Develop principles for opportunity sites • Assess capacity and massing issues • Need to consider relationship with Neighbourhood Plan

  3. Objectives Derived from previous consultations and the emerging Neighbourhood Plan Growth and uses • Growth to exceed London Plan targets and to be in the region of 1,000 homes and 7,000 sqm of business floorspace (along with some other uses) [CS6] NP objective 1 Policy 1 & 3 • A mix of uses, including substantial new housing, town centre, employment and community uses, and open space [CS6] NP objectives 1,4, 5,9,10,11,15 Street environment • Improved street environment and interchange around transport facilities, including improved crossing and wider pavements [CS6]by ensuring that developments are set back adequately[Place Plan] NP Objectives 3 • Upgrade routes and community safety along Blackburn Road to the O2 Centre, Billy Fury Way, Black Path and Potteries footpaths [Place Plan] NP Policy 8

  4. Objectives (cont.) • Investigate long term opportunities for improving the movement routes around the area including north to south across the railways [Place Plan]NP Policy 8 • Improved bicycle movement and routes [CS6] and deliver improvements to cycle safety, ease of movement and cycle parking [Place Plan] NP Policy 8 Public open space • On-site public open space [CS15]and improve existing parks and open spaces and identify potential new sites [Place Plan] NP objective 6 • Address the missing green habitat link along the railway lands and enhance biodiversity [CS15 and Place Plan] NP Policy 15 Design • Sustainable and safe design of the highest quality that respects the character and heritage value of West Hampstead [CS6] NP Objective 2 Policy 2

  5. Information gathering Stakeholder and landowner meetings held to date Transport for LondonNetwork RailLoftus Family Property (Asher House)Land Securities (O2 Centre Car Park)Pears Group (152 West End Lane)LB Camden Property Services (156 West End Lane)WHATWard Councillors

  6. Draft urban design principles Initial urban design principles

  7. Next steps

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