200 likes | 582 Views
Globalization. What is Globalization?. The shift toward a more integrated and interdependent world economy Two components: The globalization of markets The globalization of production. Globalization of Production. Vizio flat panel TV is designed in a small office in California
E N D
What is Globalization? • The shift toward a more integrated and interdependent world economy • Two components: • The globalization of markets • The globalization of production
Globalization of Production • Vizio flat panel TV is • designed in a small office in California • assembled in Mexico • From • panels made in South Korea • electronic components made in China • microprocessors made in the U.S.
Not just Manufacturing… • Globalization of production has historically been about manufacturing • Increasingly companies are using modern communications to outsource service activities to low-cost nations
Globalization of Markets • In the past, each country had its own companies in many industries and its own products • Think of the restaurants here in Wilkes County…would this be the same back in the 1950’s?
Today everyone knows… • Nintendo • Starbucks • Coca-Cola • Ikea • McDonalds • Samsung
But the most global markets are for standard goods • Aluminum • Wheat • Microprocessors • Aircraft • For many consumer end-products, huge differences still exist among national markets Entertainment, food, clothing
Drivers of Globalization • Two factors underlie globalization • “Decline in barriers to the free flow of goods, services, and capital” that has occurred since the end of World War II • Technological change
Declining Trade and Investment Barriers • During the 1920s and 30s, many of nations erected formidable barriers to international trade and foreign direct investment • Advanced industrial nations of the West committed themselves after World War II to removing barriers to the free flow of goods, services, and capital between nations.
The Role of Technology • Lowering of trade barriers made globalization possible; • Technology has made it a transforming movement
Globalization is acceleration of trends of the last 10,000 years • People lived for 250,000 years in hunter-gatherer bands • Rise of agriculture 10,000 years ago led to rise of empires and nation-states • Science and enlightenment after 1680 produced global trade and empires • Free trade and tech after 1980produced globalization
The Emergence of Global Institutions • Notable global institutions include • the World Trade Organization (WTO) which is responsible for policing the world trading system and ensuring that nations adhere to the rules established in WTO treaties • In 2008, 151 nations accounting for 97% of world trade were members of the WTO • the International Monetary Fund (IMF) which maintains order in the international monetary system
The Changing Roles of Countries in the Global Economy • In the 1960s: • The U.S. dominated the world economy and the world trade picture • U.S. multinationals dominated the international business scene • About half the world-- the centrally planned economies of the communist world-- was off limits to Western international business Today, much of this has changed.
The Changing World Out put and World Trade Picture • In the early 1960s, the U.S. was the world's dominant industrial power accounting for about 40.3% of world manufacturing output • By 2007, the U.S. accounted for only 20.7% • Other developed nations experienced a similar decline
Managing an international business is different • Countries are different • International transactions involve converting money into different currencies • Range of problems in an international business is wider and problems are more complex • International business must cope with different, conflicting government rules and systems • Different strategic approaches required
Key terms • An international business: any business with international sales, sourcing, or investment • A multinational business: any business with productive activities in 2 or more countries • A global business: a business that takes a global approach to production and sourcing (Coca-Cola, Intel)
The Emergence of Global Institutions • the World Bank which promotes economic development • the United Nations (UN) which maintains international peace and security, develops friendly relations among nations, cooperates in solving international problems and promotes respect for human rights, and is a center for harmonizing the actions of nations