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Buyer Lead Calling

Buyer Lead Calling.

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Buyer Lead Calling

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  1. Buyer Lead Calling The most popular type of calling we do is buyer lead calling. We call warm leads for initial contact, and we follow them until they are ready to purchase. We gather all information necessary to qualify these leads, and we escalate them to the client when they are within three months of purchase. We call from an array of different systems, and we have training webinars for a majority of them.

  2. Seller Lead Calling • We provide warm seller lead calling for our clients with the goal of setting a listing appointment. We gather information about the property, time frame for sale, motivation level of the lead and any other information needed prior to the listing appointment. We generally set the appointment at the leads convenience, and we escalate the appointment to the client via a hot lead phone call and email. We also touch base with the client after the appointment to find out the outcome.

  3. Client/SOI Calling A majority of our client’s business should be coming from past clients. Many of our clients do not have time to keep in touch with their past clients, so we provide this service for our clients. We focus on touching base with their B and C rated clients while encouraging them to focus on calling their A clients. The focus of our call is unique to each client, and we work with our client to design an approach that works best for them. Some approaches are updating their database and asking for testimonials or referrals. We also do RSVP calling for events that our clients have.

  4. Seller/Showing Feedback Calling Once our client lists a house, we can reach out to their current listings and provide them with updates on showings and touch base with a customer service call. We also touch base with realtors that have shown their homes to get feedback from the people that previewed the home. This info is shared with the listing client and our client so that they can make adjustments to sell the home faster. This calling generally requires a budget of one to two hours a week. These calls are very warm and are customer service oriented.

  5. Expired Calling We have a special team of callers that are well versed at cold calling and will contact expired listings, which are homes that did not sell under their prior listing. Our goal is to set an appointment for our client to come in and assist the homeowner with the sale of their home. These leads are not aware that they are going to be contacted, and generally, these leads are receiving many phone calls, so they are not warm. Callers that excel in this calling have a tougher skin, and they are great with handling objections. We train callers that have prior cold calling experience in this area. As with other appointment setting type of calls, callers will receive a higher compensation because of our Golden Egg Bonuses.

  6. FSBO Calling Many times, home owners try to sell their homes on their own vs using an agent in the hopes of saving money. We contact people with their homes listed as FSBO in our client’s area to try to secure a listing appointment. These leads are cold, but they are warmer than FSBO leads. The ideal FSBO caller will have cold calling experience, and will need to handle objections to secure an appointment. Quite often, a lead will want to try to sell on their own for a few weeks first, and they will ask the caller to follow up at a later time. Our callers vigilantly follow up with these leads and ask about progress, and they try to set an appointment for a market evaluation so that our client can preview the home and discuss what marketing strategies they will use to sell their home. These callers generally receive a higher compensation rate through our Golden Egg Program.

  7. What Type of Calling is Best for You Buyer/Seller/Client Expired/FSBO • You enjoy talking with people • You have a upbeat, friendly voice and persona • You are detailed oriented and mindful of maintaining follow up dates • You are comfortable talking with your client weekly • You enjoy helping people • You can hold our clients accountable for following up with hot leads • You have great time management skills • You have experience with colder calling • You are able to use objection handling techniques while on a call • You are organized and can follow up with leads as needed and keep our clients foot in the door to secure a listing appointment • You are thicker skinned and not easily offended by those they are aggravated by the phone call • You have a pleasant demeanor and a friendly voice, but you can take charge during the call with the overall goal of setting an appointment • You can hold our clients accountable and follow up on all scheduled appointments to determine outcome.

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