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Trikes ‘R Us. Ryan, Roshan , Casey. How we got it. We won it through a vicious game of Russian Roulette last week, Ryan’s beloved brother John was lost in the event
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Trikes ‘R Us Ryan, Roshan, Casey
How we got it We won it through a vicious game of Russian Roulette last week, Ryan’s beloved brother John was lost in the event We decided to keep the business because we wanted to provide quality and fun services and have the ability to stop playing Russian Roulette. We are continuing the growth of the company.
Roles CEO – Ryan Davis CFO – RoshanBogati CTO – Casey Nelson Guy in funny clown outfit – We don’t know yet
Goods • We sell specialty made Dirt Bike Tricycles. • After the death of John, we’re not entirely sure how to make them. • After all, we’re Business Majors, not WyoTechers. • We’re currently hired 50WyoTechers to fill his spot. • We focus on innovating each tricycle to have an increase in quality and safety.
Services Tricycle lessons: Ages 2-7 Weekend Competitions Age 8-12 Stunt shows: Age 18+ Tricycle wash: Local cheerleaders (18+) Russian roulette lessons by appointment
Online services • FAQ on Dirt Trikes • Officiated by a chimpanze • Online ordering • Parts • Entire trike • The FAQ chimp • Online lessons • For the socially awkward badass
Online services (cont.) Custom design work “How to get your husband off his trike, and back in bed” blog
Storefront operation • Front desk; two receptionists • Back; 10 highlytrained WyoTechers with wrenches • Office; CEO, CFO, CTO • Guy in clown suit; out front somewhere • We know his mug is full of vodka, but we let it slide because we don’t pay him
Demographics Bike enthusiasts with kids Bike enthusiasts with balance issues Bike enthusiasts looking for something new People who like drunk clowns People who like Trike washes
Demographics (cont.) Bike designers Those who are slightly confused about the trike industry
Marketing • Local Radio: commercials • TV: commercials • Mainly containing the FAQ chimp • Product placement in next Die Hard movie: self explanatory • Pop-ups: make sure they’re not cheesy/annoying • Facebook ads: same idea as pop-ups • Full page ad in Russian Roulette Quarterly
Marketing (cont.) Discount coupons in local paper: 15% off engine maintenance Give the clown fliers and have him run all over town: make sure he doesn’t drive white van, or have candy Offer high-quality, nicotine laced lollipops in store: offer to everyone Ads on reddit.com
References Dr. Ryan Michael Davis, PhD Agent Ryan Davis, DEA Dr. RoshanBogati, PhD Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Ms. Casey Nelson, KGB