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PBS Video & COVE Quarterly Roadmap April 30, 2010

PBS Video & COVE Quarterly Roadmap April 30, 2010. CONFIDENTIAL. Top Goals (2009-2010). Increase video traffic & engagement Develop & implement monetization opportunities COVE products available to all stations Establish COVE as the single video solution for PBS producer sites.

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PBS Video & COVE Quarterly Roadmap April 30, 2010

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  1. PBS Video & COVEQuarterly RoadmapApril 30, 2010 CONFIDENTIAL

  2. Top Goals (2009-2010) Increase video traffic & engagement Develop & implement monetization opportunities COVE products available to all stations Establish COVE as the single video solution for PBS producer sites

  3. Key Performance Indicators (FY10) Video Usage: Grow avg. monthly videos streams from 500K to 3.8M by end of FY10Stretch Goal: 8M streams/month Audience Size: Increase avg. monthly unique visitors to video.pbs.org from 300K to 1.3M by end of FY10 3. Station Support: Roll-out availability of COVE solution for all stations that are interested by end of FY10Done! * KPI’s created in Fall 2009, do NOT account for adjusted forecasts created in Feb. 2010

  4. Current COVE Performance • Approx. 2.5M stream req’s / month • Approx. 2M video views / month • Avg. viewing time = 26min. • Nearing 1M unique visitors / month

  5. 74% adoption rate among local stations 5

  6. 117 stations are using COVE-powered products PBSGuam

  7. 1000’s hours of full-length PBS programs 7

  8. COVE (2009) Other PBS Video Applications Powered By COVE Content Workflow Video Encoding Quality Control Services + Support Video Storage CDN & Streaming Video Asset Mgmt Metadata Business Rules COVE

  9. COVE (2010) Other PBS Video Apps and sites Powered ByCOVE 3rd party sites, apps, devices APIs / Syndication Services (TBD) COVE Content Acquisition Support & Training Video Asset Mgmt Video Storage & Delivery Video Transcoding Video Monetization Sales Force Video Analytics

  10. PBS Video Portal (2009) • PBS Video Portal (National) • >1000 hrs of full-length PBS programs • Search & explore Programs, Topics, Collections • Customizable program landing pages and related content & links • Recognition of program funders • Monetization: Pre-roll + banners (LiveRail) • Analytics: Google Analytics, ThePlatform, VisibleMeasures, ComScore • Local Video Portal • 3 versions available: Pro, Plus, Lite • PRO Stations can publish Local content • Customizable branding & URL • Stations can manage carousel, stacks, collections • Local to Local content sharing • Local video monetization options

  11. Portal-Lite (2009) • Video portal with simplified navigation • iFrame can be embedded on Station sites • Includes Nat’l programs with related content • COVE Pro stations can integrate Local content • Monetization: Pre-roll + banners (LiveRail) • Analytics: Google, ThePlatform, VisibleMeasures, ComScore

  12. Partner Player (2009) • Version 1 (Nov 2009) • Embeddable video player available to Producers & Stations via COVE CMS • UI consistent with PBS Video Portal • Overlay video controls & menus • Chapter Bar • Full-screen • Closed captions • Monetization: Pre-roll (LiveRail) • Analytics: ThePlatform, VisibleMeasures, ComScore • Version 2 (Dec 2009) • Create excerpts and get embed code via COVE CMS

  13. Widgets (2009) • Version 1 (Launched: Oct 2009) • Embeddable video playlist • Integrates COVE video player • Auto-updates based on COVE feeds • Customizable branding & colors • Monetization: Pre-roll + banners (LiveRail) • Analytics: ThePlatform, VisibleMeasures, ComScore, Gigya • Sharing: Gigya

  14. Next Eight Months…

  15. Viral Video Player Target Launch: May 2010 Goal: Enable viral video sharing to increase audience outside pbs.org and drive referral traffic back to PBS sites Content: Chapters, Promos, and full-length content less than 20min. Full-length episodes longer than 20min. will be excluded Producers can opt-out Monetization: Pre-roll only. NO companion banner Analytics: ThePlatform, VisibleMeasures, ComScore, Gigya Sharing: Gigya Co-branded header for Local content Related Content (e.g. “Learn More”) included in Details menu Emphasis on re-sharing / viral effect Next Steps: Implementing Viral player based on defined policy and requirements

  16. TV Tune-in iPhone App Target Launch: August 2010 Goal: Promote upcoming shows and past episodes available online and for purchase on iTunes Watch trailers, promos, extras and behind-the-scenes, and featured videos selected by PBS View Local TV Schedules Set alerts/reminders Share via Email, TW, FB Buy from iTunes Monetization: sponsored splash screen, interstitial ads, banners Next Steps: Finalizing UI design with vendor Develop content pipeline strategy and workflow

  17. Local Video Monetization April 2010: LiveRail Ad-Server available to Pilot Stations to deliver ad-campaigns for Local video content May 2010: Begin roll-out to all COVE PRO stations “The LiveRail interface is so simple and easy to use. This really couldn’t be easier to do!” LiveRail Video Campaign Stats Rich Baniewicz, WHYY

  18. Hi-Res Images Hi-Res images ensure best possible experience for Merlin and cross-platform experiences from HD to Mobile Hi-Res images (1920x1080) will be required for all new videos in COVE with option to add Hi-Res images for existing content COVE CMS will auto-generate image assets Next Steps Spring 2010: Hi-Res image upload added as Optional feature Summer 2010: Hi-Res image upload will be Required Summer 2010: All COVE image assets will be auto-generated from Hi-Res file Hi-Res image (1920x1080) COVE image conversion • Thumbnails • Stack Card • Poster Frame (SD, 720p, 1080p) • Merlin • iPhone • Other applications

  19. Custom Playlists + Module Target Launch: July 2010 Create custom playlists via COVE CMS Playlists can include excerpts, chapters, and full-episodes Create custom playlist landing page on COVE Video Portal Embeddable playlist module available via COVE CMS Next Steps: SXSW prototype  Re-envision Collections Embeddable Playlist Module

  20. HD and Adaptive Bit Rate Videos will be available in SD, 720p, 1080p at multiple bit rates (low, medium, high quality) Video Player will auto-detect user’s connection speed and deliver best-quality video experience iPhone and iPad adaptive HTTP streaming will be supported Next Steps: Finalizing new video and image specs Addressing workflow & delivery issues Evaluating transcoding solutions

  21. Widget Playlists • Target Launch: July 2010 • Auto-updating playlists powered by COVE feeds • Available to all users via COVE Video Portal for all COVE feeds

  22. COVE API REST API outputs available in JSON, XML, YAML Model for Merlin APIs (Open PBS APIs) Internal Developer Preview available (Mar. 2010) Next Steps: Spring 2010: Alpha Preview available (read-only) Summer 2010: Transition COVE Portal and CMS to use API Summer 2010: Read-only Beta available to select partners Fall 2010: Read-only Beta available to 3rd party developers Fall 2010: Read-Write Beta available to select partners

  23. Questions / Parking Lot

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